Catalina Expands Deal With Japanese Supermarket Chain

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Catalina Marketing Japan, an international division of Catalina Marketing Corp.


Said yesterday the Catalina Marketing Network will be installed in all of Japanese supermarket retailer Maruetsu division's stores, including Foodexpress and Lincos. The deal is part of an expansion of its deal with Maruetsu, Japan's second-largest supermarket retailer. Catalina's network uses patented scanner technology to target consumers at point of sale based on purchase behavior.It includes promotional messaging, sampling, advertising and loyalty programs.


The agreement adds 200 store units to its partnership with Maruetsu beginning in mid-March and raises Catalina's international retail base to 4,069 stores in Japan and Europe.


Catalina also introduced the Loyalty Quotient, a strategic marketing tool for retailers seeking to combat channel erosion and maximize customer loyalty. It looks at spending at the household level for a specific supermarket chain and compares it to that household's spending across all channels. A Loyalty Quotient of 60 for a household, for example, means 60 percent of its grocery expenditure occurs with that retailer.


Catalina Marketing Corp. is based in St. Petersburg, FL.


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