Casino Introduces Phase 1 of Marketing System

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Isle of Capri Casinos Inc. has implemented phase 1 of its IsleOne Marketing System to improve the sharing of customer data among its properties.


Biloxi, MS-based Isle of Capri Casinos owns and operates 15 riverboat, dockside and land-based casinos at 14 locations, including Biloxi, Vicksburg, Tunica, Lula and Natchez, MS; Bossier City and Lake Charles, LA; Black Hawk, CO; and Las Vegas. The company also operates Pompano Park Harness Racing Track in Florida.


According to Isle of Capri, the IsleOne system lets the 4.5 million members of the Island Gold slot club use one Island Gold card at any of the company's 12 Isle of Capri properties as well as its Rhythm City Casino. Players also now can earn and redeem Island Gold points at each property with their IsleOne account.


The new system also lets Island Gold club members access account information, redeem offers and make reservations by using the iGold page at its Web site.


"From the time we began operating our Island Gold Members Club in 1993, we recognized the value of developing a system that could network all our casinos," said Bernard Goldstein, chairman/CEO of Isle of Capri. "We now know that more than 10 percent of our customers regularly play at two or more Isle of Capri Casino properties."


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