How a website leveraged targeted email newsletters to win 400 million monthly visitors.
Finish Line pairs evergreen email campaigns with triggered personalized messaging
The provider of music production and recording tools increased direct sales and engagement after implementing a new ESP and introducing new capabilities, like segmentation and automation.
The animal advocacy organization experiments with different creative elements in its string of email campaigns.
The portable storage and moving franchise managed to grow its customer base through digital and radio.
The office lunch delivery service relies on new technology to better connect its lead-capture and CRM systems.
The online home furniture and décor brand leveraged Yahoo's advertising solution to reach high-valued customers.
The French city's government digitizes many of its municipal processes to provide more efficient and resourceful solutions for its citizens and staff.
The architectural design firm generated a significant return on its investment by sending direct mail video players to a small pool of executives.
The home décor brand for young adults experienced a 92% increase in email revenue by introducing segmentation and enhancing its welcome series and shopping-cart-abandonment messages.
Heineken USA's media director shares the secrets to success he's learned over the years.
Our best of series focuses on Case Studies
The luxury automotive brand experiences big wins by relying on content, data, and technology.
The online education platform increases open rates, delivery rates, and conversion by switching ESPs and experimenting with targeted emails.
The health video startup ran a campaign in which it exchanged holiday cookbooks for email addresses.
Health insurance provider Blue Cross Blue Shield Rhode Island drove engagement, leads, and conversion through its segmented campaigns.
The outdoor apparel and equipment brand uses customer Web behavior to generate tailored recommendations and experiences.
The parent company of consumer electronics brand JBL relied on sequential messaging and retargeting techniques to guide people down the path to purchase.
The independent craft brewery debuts a new app and implements beacon technology to better engage customers and help them find its products.
The handmade eyewear company experiments with dynamic messaging to increase email signups, conversion rates, and average order value.
How Auntie Anne's uses mobile and social to keep customers coming back for more.
Western Union cuts through the noise of a crowded marketplace by tuning in to its customers' values and aspirations.
The Web hosting company's cart-abandonment email strategy delivers an uplift of 63% in daily recovered revenue.
The company is scoring new high-value email subscribers using a robust, multichannel acquisition strategy.
The vintage-inspired clothing and accessories company gave its loyalty program a modern twist by rewarding consumers for engagement, not just purchases.
Creating seamless brand experiences and fueling engagement across the customer journey requires a data-driven, integrated approach. Learn how 3 Day Blinds worked with Turn and Marketo to connect their digital advertising and marketing automation and uncover actionable insights about their audience.
New industry benchmarks for mobile campaign measurement
The financial planning firm relies on its advisors to boost company awareness and recruit prospects.
The animal supply retailer turns 50 this year, and it's keeping up with what its customers crave most—meaty marketing to engage them.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.