A healthy dose of data and marketing technology is enabling the organization to launch innovative approaches to creating personalized customer experiences.
The computer giant's ongoing transformation is prompting new marketing and service imperatives.
The Illinois-based natural gas company sparks awareness of its energy efficiency program among B2B prospects and homeowners.
Following a series of acquisitions, the software company reorganized its marketing automation for integrated lead management.
A primer on the prestige makeup brand's content, search, and social strategies.
The brand generates serious buzz with a highly targeted campaign.
The once-ubiquitous mobile device manufacturer, now an underdog, puts social at the heart of its marketing mix as it tries to reclaim its stature.
When it comes to ROI in digital marketing, Caesars isn't gambling. Here's how it uses analytics to plan and cash in on its promotional activities.
Natural Partners fortifies its email marketing campaigns using customer data.
Hertz Corporation relaunched websites use responsive web design to improve the customer experience across channels.
More than half of seniors use the Internet, so the nonprofit is embracing video and social media to engage its digitally active members.
The electronics giant uses search queries to select video topics that aim to engage, educate, entertain, and keep Sony top-of-mind.
On a mission: Northwest Center's integrated awareness campaign challenges stereotypes and breaks down the status quo.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.