Case Study

App is a Winner for Chicken Salad Chick

App is a Winner for Chicken Salad Chick

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Winner, winner, chicken salad dinner, as a south-eastern chain solves customer engagement and loyalty with an interactive app

Data and Optimization are T.O by Lipton's Cup of Tea

Data and Optimization are T.O by Lipton's Cup of Tea

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How the loose-leaf tea machine brand uses consumer data and AI to drive optimization and conversion

LIDS Tips its Hat to Social Media

LIDS Tips its Hat to Social Media

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The popular headwear brand wanted to update its social marketing strategy, and found success doing so through Salesforce Marketing Cloud.

Advance Auto Parts Revs Up Engagement With Castrol Campaign

Advance Auto Parts Revs Up Engagement With Castrol Campaign

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How the auto parts company engaged consumers with an ad series

Why Email is the Common Denominator for Zillow Brands

Why Email is the Common Denominator for Zillow Brands

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Upon acquisition, Zillow found many of its sub-brands were using the same email provider.

Cosabella: Shocked by Albert

Cosabella: Shocked by Albert

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Family-owned luxury lingerie company Cosabella is placing its faith in AI

Using Salesforce to Amplify Brand Reach

Using Salesforce to Amplify Brand Reach

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Amplify Credit Union is leveraging Salesforce cloud services to reach members and give back to the community

JetBlue: Found in Translation

JetBlue: Found in Translation

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JetBlue is serving existing customers and finding new ones thanks to MotionPoint globalization

Mitsubishi's New Creative Direction for Plug-In Hybrid

Mitsubishi's New Creative Direction for Plug-In Hybrid

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A new model meant a new kind of campaign for Mitsubishi

Top 10 DMN Case Studies of 2016

Top 10 DMN Case Studies of 2016

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From Hilton Hotels to 7-Eleven, here are some of our most interesting case studies of last year.

LensCrafters Looks to 360 Video to Highlight Childhood Vision Problems

LensCrafters Looks to 360 Video to Highlight Childhood Vision Problems

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An immersive experience give you the perspectiveof a child struggling to see

Magellan Vacations Drives Efficiency and Collaboration with BI Solution

Magellan Vacations Drives Efficiency and Collaboration with BI Solution

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A breakdown of how the online travel agency leverages its technology stack across the organization.

A Brand to Remember: The Evolution of Nicholas Sparks

A Brand to Remember: The Evolution of Nicholas Sparks

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Twenty years after The Notebook's debut, Sparks and his literary agent share how they engage multi-generational fans across different media.

Personalization Is the Key to Hilton Worldwide's Customer Loyalty

Personalization Is the Key to Hilton Worldwide's Customer Loyalty

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How the global hotel chain's loyalty program offers the data it needs to create tailored experiences for its guests.

Miz Mooz Drives Conversion Through Site Optimization

Miz Mooz Drives Conversion Through Site Optimization

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The New York-based footwear company survived a tumultuous vendor relationship and found success in a new agency partnership.

Shari's Café and Pies Uses Data to Slice and Dice Reward Members

Shari's Café and Pies Uses Data to Slice and Dice Reward Members

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The family restaurant chain uses demographic, behavioral, and purchase data to send targeted offers to its rewards members and grow visit frequency and spend among younger customers.

Harley-Davidson of NYC Revs Up Its Targeting With AI

Harley-Davidson of NYC Revs Up Its Targeting With AI

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The motorcycle dealership boosts sales and reach through automated digital marketing.

Automation and Segmentation Heat Up PHE's Email Program

Automation and Segmentation Heat Up PHE's Email Program

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A breakdown of the adult toy and entertainment company's triggered messages.

Princess Auto: Bringing Inventory to the People

Princess Auto: Bringing Inventory to the People

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Princess Auto is solving the problem of remote inventory with order management vendor OrderDynamics

Clorox Delivers a Fresh Back-to-School Strategy

Clorox Delivers a Fresh Back-to-School Strategy

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A rundown of the brand's most recent back-to-school campaign; plus, four tips on how to plan for next year.

Rare.us Wrangles Success with Email Campaign

Rare.us Wrangles Success with Email Campaign

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How a website leveraged targeted email newsletters to win 400 million monthly visitors.

Personalized Emails Cross the Finish Line

Personalized Emails Cross the Finish Line

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Finish Line pairs evergreen email campaigns with triggered personalized messaging

PreSonus Finds Its Email Marketing Rhythm

PreSonus Finds Its Email Marketing Rhythm

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The provider of music production and recording tools increased direct sales and engagement after implementing a new ESP and introducing new capabilities, like segmentation and automation.

The Humane Society Fetches ROI and Engagement

The Humane Society Fetches ROI and Engagement

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The animal advocacy organization experiments with different creative elements in its string of email campaigns.

Zippy Shell Franchise Boxes Up Its Old Marketing Strategy

Zippy Shell Franchise Boxes Up Its Old Marketing Strategy

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The portable storage and moving franchise managed to grow its customer base through digital and radio.

EAT Club Devours Its Lead Follow-Up Time

EAT Club Devours Its Lead Follow-Up Time

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The office lunch delivery service relies on new technology to better connect its lead-capture and CRM systems.

Wayfair Designs Search Ads with Engagement and ROI in Mind

Wayfair Designs Search Ads with Engagement and ROI in Mind

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The online home furniture and décor brand leveraged Yahoo's advertising solution to reach high-valued customers.

Lyon: The City of CRM

Lyon: The City of CRM

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The French city's government digitizes many of its municipal processes to provide more efficient and resourceful solutions for its citizens and staff.

Anderson Canyon Nails 200x ROI Through Direct Mail Video

Anderson Canyon Nails 200x ROI Through Direct Mail Video

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The architectural design firm generated a significant return on its investment by sending direct mail video players to a small pool of executives.

Dormify Decks Out Its Email Marketing With Automation and Segmentation

Dormify Decks Out Its Email Marketing With Automation and Segmentation

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The home décor brand for young adults experienced a 92% increase in email revenue by introducing segmentation and enhancing its welcome series and shopping-cart-abandonment messages.

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