May 01, 2013
The brand generates serious buzz with a highly targeted campaign.
March 01, 2013
The once-ubiquitous mobile device manufacturer, now an underdog, puts social at the heart of its marketing mix as it tries to reclaim its stature.
February 01, 2013
When it comes to ROI in digital marketing, Caesars isn't gambling. Here's how it uses analytics to plan and cash in on its promotional activities.
January 22, 2013
Natural Partners fortifies its email marketing campaigns using customer data.
January 03, 2013
Hertz Corporation relaunched websites use responsive web design to improve the customer experience across channels.
January 01, 2013
More than half of seniors use the Internet, so the nonprofit is embracing video and social media to engage its digitally active members.
January 01, 2013
The electronics giant uses search queries to select video topics that aim to engage, educate, entertain, and keep Sony top-of-mind.
January 01, 2013
On a mission: Northwest Center's integrated awareness campaign challenges stereotypes and breaks down the status quo.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
