Case Study

Golf Channel Tees Up a New Email Strategy

Golf Channel Tees Up a New Email Strategy

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The company is scoring new high-value email subscribers using a robust, multichannel acquisition strategy.

Unique Vintage Ditches Retro Loyalty Programs

Unique Vintage Ditches Retro Loyalty Programs

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The vintage-inspired clothing and accessories company gave its loyalty program a modern twist by rewarding consumers for engagement, not just purchases.

3 Day Blinds Case Study: How Integrating MarTech and AdTech Changes Everything

3 Day Blinds Case Study: How Integrating MarTech and AdTech Changes Everything

Creating seamless brand experiences and fueling engagement across the customer journey requires a data-driven, integrated approach. Learn how 3 Day Blinds worked with Turn and Marketo to connect their digital advertising and marketing automation and uncover actionable insights about their audience.

Do your mobile metrics measure up?

Do your mobile metrics measure up?

New industry benchmarks for mobile campaign measurement

AIG Advisor Group Invests in Multichannel Marketing

AIG Advisor Group Invests in Multichannel Marketing

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The financial planning firm relies on its advisors to boost company awareness and recruit prospects.

Petco Aims to Be Top Dog

Petco Aims to Be Top Dog

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The animal supply retailer turns 50 this year, and it's keeping up with what its customers crave most—meaty marketing to engage them.

11 Marketing Campaigns That Will Inspire You

11 Marketing Campaigns That Will Inspire You

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Here's a catalogue of several recent campaigns sure to spark innovation, creativity, and results.

Is It Game Over or Game-On for GameStop?

Is It Game Over or Game-On for GameStop?

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The ever-evolving industry may force the video game retailer to hit the reset button on its business model.

Data Solves the Questions About.com Couldn't Answer

Data Solves the Questions About.com Couldn't Answer

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After years of flat traffic, the website launched a redesign based on an analysis of how people engaged with its content.

Brooklyn Nets Reboot a Storied Basketball Brand

Brooklyn Nets Reboot a Storied Basketball Brand

Pride. Attitude. A fresh start. You'll find them all in Brooklyn, as the National Basketball Association's Nets franchise did by moving to New York City's most populous and hippest borough.

Direct Mail Still Kounts

Direct Mail Still Kounts

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There's certainly something to be said for in-person interactions at trade shows and the engagement opportunities they facilitate.

American Red Cross Breathes New Life into its Marketing

American Red Cross Breathes New Life into its Marketing

A healthy dose of data and marketing technology is enabling the organization to launch innovative approaches to creating personalized customer experiences.

DELL-ving Into the Future

DELL-ving Into the Future

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The computer giant's ongoing transformation is prompting new marketing and service imperatives.

Nicor Gas Goes Green—and Makes Good

Nicor Gas Goes Green—and Makes Good

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The Illinois-based natural gas company sparks awareness of its energy efficiency program among B2B prospects and homeowners.

A Brief on Jockey's New Brand Perception

A Brief on Jockey's New Brand Perception

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The undergarment manufacturer targets a younger, more feminine audience.

SmartBear's Smart Data Solution

SmartBear's Smart Data Solution

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Following a series of acquisitions, the software company reorganized its marketing automation for integrated lead management.

Timeless Truth #8: You Are the Sunshine of Your Life

Timeless Truth #8: You Are the Sunshine of Your Life

Why marketers need to focus on "you."

For Smashbox, Education is the Ultimate Foundation

For Smashbox, Education is the Ultimate Foundation

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A primer on the prestige makeup brand's content, search, and social strategies.

Will Customers Fall in Love With Your Brand?

Will Customers Fall in Love With Your Brand?

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A discussion with author Brian Sheehan on connecting with customers on an emotional level.

Makino's Well-Oiled, Integrated Marketing Effort

Makino's Well-Oiled, Integrated Marketing Effort

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The brand generates serious buzz with a highly targeted campaign.

Lights, Camera, Market

Lights, Camera, Market

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It's up to brands to empower consumers to explore, while providing seamless real-time experiences at every touchpoint, says Forrester. No pressure.

Nokia: The Once and Future(?) King

Nokia: The Once and Future(?) King

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The once-ubiquitous mobile device manufacturer, now an underdog, puts social at the heart of its marketing mix as it tries to reclaim its stature.

At Caesars, Digital Marketing Is No Crap Shoot

At Caesars, Digital Marketing Is No Crap Shoot

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When it comes to ROI in digital marketing, Caesars isn't gambling. Here's how it uses analytics to plan and cash in on its promotional activities.

A Healthy Dose of Consumer Data Supplements Email Marketing

A Healthy Dose of Consumer Data Supplements Email Marketing

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Natural Partners fortifies its email marketing campaigns using customer data.

Hertz Shifts Gears With Responsive Web Design

Hertz Shifts Gears With Responsive Web Design

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Hertz Corporation relaunched websites use responsive web design to improve the customer experience across channels.

AARP Adapts its Marketing Channels

AARP Adapts its Marketing Channels

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More than half of seniors use the Internet, so the nonprofit is embracing video and social media to engage its digitally active members.

Nonprofit supports diversity in business

Nonprofit supports diversity in business

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On a mission: Northwest Center's integrated awareness campaign challenges stereotypes and breaks down the status quo.

Sony Creates Pictures Worth 1,000 Words

Sony Creates Pictures Worth 1,000 Words

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The electronics giant uses search queries to select video topics that aim to engage, educate, entertain, and keep Sony top-of-mind.

Rise above a crowded digital landscape

Rise above a crowded digital landscape

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The secrets to a brand gaining digital "all-star" status are the think multichannel, collaborate cross-functionally, and take creative risks.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...