Case Study

Princess Auto: Bringing Inventory to the People

Princess Auto: Bringing Inventory to the People

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Princess Auto is solving the problem of remote inventory with order management vendor OrderDynamics

Clorox Delivers a Fresh Back-to-School Strategy

Clorox Delivers a Fresh Back-to-School Strategy

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A rundown of the brand's most recent back-to-school campaign; plus, four tips on how to plan for next year.

Rare.us Wrangles Success with Email Campaign

Rare.us Wrangles Success with Email Campaign

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How a website leveraged targeted email newsletters to win 400 million monthly visitors.

Personalized Emails Cross the Finish Line

Personalized Emails Cross the Finish Line

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Finish Line pairs evergreen email campaigns with triggered personalized messaging

PreSonus Finds Its Email Marketing Rhythm

PreSonus Finds Its Email Marketing Rhythm

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The provider of music production and recording tools increased direct sales and engagement after implementing a new ESP and introducing new capabilities, like segmentation and automation.

The Humane Society Fetches ROI and Engagement

The Humane Society Fetches ROI and Engagement

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The animal advocacy organization experiments with different creative elements in its string of email campaigns.

Zippy Shell Franchise Boxes Up Its Old Marketing Strategy

Zippy Shell Franchise Boxes Up Its Old Marketing Strategy

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The portable storage and moving franchise managed to grow its customer base through digital and radio.

EAT Club Devours Its Lead Follow-Up Time

EAT Club Devours Its Lead Follow-Up Time

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The office lunch delivery service relies on new technology to better connect its lead-capture and CRM systems.

Wayfair Designs Search Ads with Engagement and ROI in Mind

Wayfair Designs Search Ads with Engagement and ROI in Mind

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The online home furniture and décor brand leveraged Yahoo's advertising solution to reach high-valued customers.

Lyon: The City of CRM

Lyon: The City of CRM

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The French city's government digitizes many of its municipal processes to provide more efficient and resourceful solutions for its citizens and staff.

Anderson Canyon Nails 200x ROI Through Direct Mail Video

Anderson Canyon Nails 200x ROI Through Direct Mail Video

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The architectural design firm generated a significant return on its investment by sending direct mail video players to a small pool of executives.

Dormify Decks Out Its Email Marketing With Automation and Segmentation

Dormify Decks Out Its Email Marketing With Automation and Segmentation

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The home décor brand for young adults experienced a 92% increase in email revenue by introducing segmentation and enhancing its welcome series and shopping-cart-abandonment messages.

8 Social Targeting Lessons Marketers Can Learn From Heineken

8 Social Targeting Lessons Marketers Can Learn From Heineken

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Heineken USA's media director shares the secrets to success he's learned over the years.

20 Important Case Studies from DMN

20 Important Case Studies from DMN

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Our best of series focuses on Case Studies

Lexus's Bracket Challenge Scores Engagement and Brand Favorability

Lexus's Bracket Challenge Scores Engagement and Brand Favorability

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The luxury automotive brand experiences big wins by relying on content, data, and technology.

TestingMom.com Gets a Crash Course in Segmentation

TestingMom.com Gets a Crash Course in Segmentation

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The online education platform increases open rates, delivery rates, and conversion by switching ESPs and experimenting with targeted emails.

HealthiNation Trades Content for Email Addresses in Holiday Campaign

HealthiNation Trades Content for Email Addresses in Holiday Campaign

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The health video startup ran a campaign in which it exchanged holiday cookbooks for email addresses.

Blue Cross Blue Shield RI on Introducing Email Segmentation to your Company

Blue Cross Blue Shield RI on Introducing Email Segmentation to your Company

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Health insurance provider Blue Cross Blue Shield Rhode Island drove engagement, leads, and conversion through its segmented campaigns.

Personalization Helps Marmot Improve Conversion Rates

Personalization Helps Marmot Improve Conversion Rates

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The outdoor apparel and equipment brand uses customer Web behavior to generate tailored recommendations and experiences.

Harman Unwraps Retargeting for the Holidays

Harman Unwraps Retargeting for the Holidays

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The parent company of consumer electronics brand JBL relied on sequential messaging and retargeting techniques to guide people down the path to purchase.

Schlafly Taps Into Mobile Marketing

Schlafly Taps Into Mobile Marketing

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The independent craft brewery debuts a new app and implements beacon technology to better engage customers and help them find its products.

Data Helps Raen Optics Focus on Its Customers

Data Helps Raen Optics Focus on Its Customers

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The handmade eyewear company experiments with dynamic messaging to increase email signups, conversion rates, and average order value.

Building Loyalty One Pretzel at a Time

Building Loyalty One Pretzel at a Time

How Auntie Anne's uses mobile and social to keep customers coming back for more.

A Culturally Nuanced Approach to Gaining Brand Loyalty

A Culturally Nuanced Approach to Gaining Brand Loyalty

Western Union cuts through the noise of a crowded marketplace by tuning in to its customers' values and aspirations.

HostGator Uses Retargeting to Sink Its Teeth Into Double-Digit Revenue Growth

HostGator Uses Retargeting to Sink Its Teeth Into Double-Digit Revenue Growth

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The Web hosting company's cart-abandonment email strategy delivers an uplift of 63% in daily recovered revenue.

Golf Channel Tees Up a New Email Strategy

Golf Channel Tees Up a New Email Strategy

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The company is scoring new high-value email subscribers using a robust, multichannel acquisition strategy.

Unique Vintage Ditches Retro Loyalty Programs

Unique Vintage Ditches Retro Loyalty Programs

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The vintage-inspired clothing and accessories company gave its loyalty program a modern twist by rewarding consumers for engagement, not just purchases.

3 Day Blinds Case Study: How Integrating MarTech and AdTech Changes Everything

3 Day Blinds Case Study: How Integrating MarTech and AdTech Changes Everything

Creating seamless brand experiences and fueling engagement across the customer journey requires a data-driven, integrated approach. Learn how 3 Day Blinds worked with Turn and Marketo to connect their digital advertising and marketing automation and uncover actionable insights about their audience.

Do your mobile metrics measure up?

Do your mobile metrics measure up?

New industry benchmarks for mobile campaign measurement

AIG Advisor Group Invests in Multichannel Marketing

AIG Advisor Group Invests in Multichannel Marketing

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The financial planning firm relies on its advisors to boost company awareness and recruit prospects.

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Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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