Creating seamless brand experiences and fueling engagement across the customer journey requires a data-driven, integrated approach. Learn how 3 Day Blinds worked with Turn and Marketo to connect their digital advertising and marketing automation and uncover actionable insights about their audience.
New industry benchmarks for mobile campaign measurement
The financial planning firm relies on its advisors to boost company awareness and recruit prospects.
The animal supply retailer turns 50 this year, and it's keeping up with what its customers crave most—meaty marketing to engage them.
Here's a catalogue of several recent campaigns sure to spark innovation, creativity, and results.
The ever-evolving industry may force the video game retailer to hit the reset button on its business model.
After years of flat traffic, the website launched a redesign based on an analysis of how people engaged with its content.
Pride. Attitude. A fresh start. You'll find them all in Brooklyn, as the National Basketball Association's Nets franchise did by moving to New York City's most populous and hippest borough.
There's certainly something to be said for in-person interactions at trade shows and the engagement opportunities they facilitate.
A healthy dose of data and marketing technology is enabling the organization to launch innovative approaches to creating personalized customer experiences.
The computer giant's ongoing transformation is prompting new marketing and service imperatives.
The Illinois-based natural gas company sparks awareness of its energy efficiency program among B2B prospects and homeowners.
The undergarment manufacturer targets a younger, more feminine audience.
Following a series of acquisitions, the software company reorganized its marketing automation for integrated lead management.
Why marketers need to focus on "you."
A primer on the prestige makeup brand's content, search, and social strategies.
A discussion with author Brian Sheehan on connecting with customers on an emotional level.
The brand generates serious buzz with a highly targeted campaign.
It's up to brands to empower consumers to explore, while providing seamless real-time experiences at every touchpoint, says Forrester. No pressure.
The once-ubiquitous mobile device manufacturer, now an underdog, puts social at the heart of its marketing mix as it tries to reclaim its stature.
When it comes to ROI in digital marketing, Caesars isn't gambling. Here's how it uses analytics to plan and cash in on its promotional activities.
Natural Partners fortifies its email marketing campaigns using customer data.
Hertz Corporation relaunched websites use responsive web design to improve the customer experience across channels.
More than half of seniors use the Internet, so the nonprofit is embracing video and social media to engage its digitally active members.
The electronics giant uses search queries to select video topics that aim to engage, educate, entertain, and keep Sony top-of-mind.
On a mission: Northwest Center's integrated awareness campaign challenges stereotypes and breaks down the status quo.
The secrets to a brand gaining digital "all-star" status are the think multichannel, collaborate cross-functionally, and take creative risks.
It's all about the work. The 40 under 40 winners share the campaigns they worked on that they're most proud of.
While "Remember the Alamo!" is one of the most iconic phrases in the English language, San Antonio has more to offer tourists than Davy Crockett hats.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...