Case Study

Brooklyn Nets Reboot a Storied Basketball Brand

Brooklyn Nets Reboot a Storied Basketball Brand

Pride. Attitude. A fresh start. You'll find them all in Brooklyn, as the National Basketball Association's Nets franchise did by moving to New York City's most populous and hippest borough.

Direct Mail Still Kounts

Direct Mail Still Kounts

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There's certainly something to be said for in-person interactions at trade shows and the engagement opportunities they facilitate.

American Red Cross Breathes New Life into its Marketing

American Red Cross Breathes New Life into its Marketing

A healthy dose of data and marketing technology is enabling the organization to launch innovative approaches to creating personalized customer experiences.

DELL-ving Into the Future

DELL-ving Into the Future

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The computer giant's ongoing transformation is prompting new marketing and service imperatives.

Nicor Gas Goes Green—and Makes Good

Nicor Gas Goes Green—and Makes Good

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The Illinois-based natural gas company sparks awareness of its energy efficiency program among B2B prospects and homeowners.

SmartBear's Smart Data Solution

SmartBear's Smart Data Solution

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Following a series of acquisitions, the software company reorganized its marketing automation for integrated lead management.

For Smashbox, Education is the Ultimate Foundation

For Smashbox, Education is the Ultimate Foundation

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A primer on the prestige makeup brand's content, search, and social strategies.

Makino's Well-Oiled, Integrated Marketing Effort

Makino's Well-Oiled, Integrated Marketing Effort

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The brand generates serious buzz with a highly targeted campaign.

Nokia: The Once and Future(?) King

Nokia: The Once and Future(?) King

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The once-ubiquitous mobile device manufacturer, now an underdog, puts social at the heart of its marketing mix as it tries to reclaim its stature.

At Caesars, Digital Marketing Is No Crap Shoot

At Caesars, Digital Marketing Is No Crap Shoot

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When it comes to ROI in digital marketing, Caesars isn't gambling. Here's how it uses analytics to plan and cash in on its promotional activities.

A Healthy Dose of Consumer Data Supplements Email Marketing

A Healthy Dose of Consumer Data Supplements Email Marketing

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Natural Partners fortifies its email marketing campaigns using customer data.

Hertz Shifts Gears With Responsive Web Design

Hertz Shifts Gears With Responsive Web Design

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Hertz Corporation relaunched websites use responsive web design to improve the customer experience across channels.

AARP Adapts its Marketing Channels

AARP Adapts its Marketing Channels

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More than half of seniors use the Internet, so the nonprofit is embracing video and social media to engage its digitally active members.

Sony Creates Pictures Worth 1,000 Words

Sony Creates Pictures Worth 1,000 Words

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The electronics giant uses search queries to select video topics that aim to engage, educate, entertain, and keep Sony top-of-mind.

Nonprofit supports diversity in business

Nonprofit supports diversity in business

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On a mission: Northwest Center's integrated awareness campaign challenges stereotypes and breaks down the status quo.

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