Health insurance provider Blue Cross Blue Shield Rhode Island drove engagement, leads, and conversion through its segmented campaigns.
The parent company of consumer electronics brand JBL relied on sequential messaging and retargeting techniques to guide people down the path to purchase.
The handmade eyewear company experiments with dynamic messaging to increase email signups, conversion rates, and average order value.
How Auntie Anne's uses mobile and social to keep customers coming back for more.
Western Union cuts through the noise of a crowded marketplace by tuning in to its customers' values and aspirations.
The Web hosting company's cart-abandonment email strategy delivers an uplift of 63% in daily recovered revenue.
The company is scoring new high-value email subscribers using a robust, multichannel acquisition strategy.
The vintage-inspired clothing and accessories company gave its loyalty program a modern twist by rewarding consumers for engagement, not just purchases.
Creating seamless brand experiences and fueling engagement across the customer journey requires a data-driven, integrated approach. Learn how 3 Day Blinds worked with Turn and Marketo to connect their digital advertising and marketing automation and uncover actionable insights about their audience.
New industry benchmarks for mobile campaign measurement
The financial planning firm relies on its advisors to boost company awareness and recruit prospects.
The animal supply retailer turns 50 this year, and it's keeping up with what its customers crave most—meaty marketing to engage them.
Here's a catalogue of several recent campaigns sure to spark innovation, creativity, and results.
The ever-evolving industry may force the video game retailer to hit the reset button on its business model.
After years of flat traffic, the website launched a redesign based on an analysis of how people engaged with its content.
Pride. Attitude. A fresh start. You'll find them all in Brooklyn, as the National Basketball Association's Nets franchise did by moving to New York City's most populous and hippest borough.
There's certainly something to be said for in-person interactions at trade shows and the engagement opportunities they facilitate.
A healthy dose of data and marketing technology is enabling the organization to launch innovative approaches to creating personalized customer experiences.
The computer giant's ongoing transformation is prompting new marketing and service imperatives.
The Illinois-based natural gas company sparks awareness of its energy efficiency program among B2B prospects and homeowners.
The undergarment manufacturer targets a younger, more feminine audience.
Following a series of acquisitions, the software company reorganized its marketing automation for integrated lead management.
Why marketers need to focus on "you."
A primer on the prestige makeup brand's content, search, and social strategies.
A discussion with author Brian Sheehan on connecting with customers on an emotional level.
The brand generates serious buzz with a highly targeted campaign.
It's up to brands to empower consumers to explore, while providing seamless real-time experiences at every touchpoint, says Forrester. No pressure.
The once-ubiquitous mobile device manufacturer, now an underdog, puts social at the heart of its marketing mix as it tries to reclaim its stature.
When it comes to ROI in digital marketing, Caesars isn't gambling. Here's how it uses analytics to plan and cash in on its promotional activities.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.