The integrated healthcare system introduced a savvy email marketing strategy through Salesforce, and reports crazy open rates, all within HIPAA compliance
Winner, winner, chicken salad dinner, as a south-eastern chain solves customer engagement and loyalty with an interactive app
How the loose-leaf tea machine brand uses consumer data and AI to drive optimization and conversion
The popular headwear brand wanted to update its social marketing strategy, and found success doing so through Salesforce Marketing Cloud.
How the auto parts company engaged consumers with an ad series
Upon acquisition, Zillow found many of its sub-brands were using the same email provider.
Family-owned luxury lingerie company Cosabella is placing its faith in AI
Amplify Credit Union is leveraging Salesforce cloud services to reach members and give back to the community
JetBlue is serving existing customers and finding new ones thanks to MotionPoint globalization
A new model meant a new kind of campaign for Mitsubishi
From Hilton Hotels to 7-Eleven, here are some of our most interesting case studies of last year.
An immersive experience give you the perspectiveof a child struggling to see
A breakdown of how the online travel agency leverages its technology stack across the organization.
Twenty years after The Notebook's debut, Sparks and his literary agent share how they engage multi-generational fans across different media.
How the global hotel chain's loyalty program offers the data it needs to create tailored experiences for its guests.
The New York-based footwear company survived a tumultuous vendor relationship and found success in a new agency partnership.
The family restaurant chain uses demographic, behavioral, and purchase data to send targeted offers to its rewards members and grow visit frequency and spend among younger customers.
The motorcycle dealership boosts sales and reach through automated digital marketing.
A breakdown of the adult toy and entertainment company's triggered messages.
Princess Auto is solving the problem of remote inventory with order management vendor OrderDynamics
A rundown of the brand's most recent back-to-school campaign; plus, four tips on how to plan for next year.
How a website leveraged targeted email newsletters to win 400 million monthly visitors.
Finish Line pairs evergreen email campaigns with triggered personalized messaging
The provider of music production and recording tools increased direct sales and engagement after implementing a new ESP and introducing new capabilities, like segmentation and automation.
The animal advocacy organization experiments with different creative elements in its string of email campaigns.
The portable storage and moving franchise managed to grow its customer base through digital and radio.
The office lunch delivery service relies on new technology to better connect its lead-capture and CRM systems.
The online home furniture and décor brand leveraged Yahoo's advertising solution to reach high-valued customers.
The French city's government digitizes many of its municipal processes to provide more efficient and resourceful solutions for its citizens and staff.
The architectural design firm generated a significant return on its investment by sending direct mail video players to a small pool of executives.
Company of the Week
Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.
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