From Hilton Hotels to 7-Eleven, here are some of our most interesting case studies of last year.
An immersive experience give you the perspectiveof a child struggling to see
A breakdown of how the online travel agency leverages its technology stack across the organization.
Twenty years after The Notebook's debut, Sparks and his literary agent share how they engage multi-generational fans across different media.
How the global hotel chain's loyalty program offers the data it needs to create tailored experiences for its guests.
The New York-based footwear company survived a tumultuous vendor relationship and found success in a new agency partnership.
The family restaurant chain uses demographic, behavioral, and purchase data to send targeted offers to its rewards members and grow visit frequency and spend among younger customers.
The motorcycle dealership boosts sales and reach through automated digital marketing.
A breakdown of the adult toy and entertainment company's triggered messages.
Princess Auto is solving the problem of remote inventory with order management vendor OrderDynamics
A rundown of the brand's most recent back-to-school campaign; plus, four tips on how to plan for next year.
How a website leveraged targeted email newsletters to win 400 million monthly visitors.
Finish Line pairs evergreen email campaigns with triggered personalized messaging
The provider of music production and recording tools increased direct sales and engagement after implementing a new ESP and introducing new capabilities, like segmentation and automation.
The animal advocacy organization experiments with different creative elements in its string of email campaigns.
The portable storage and moving franchise managed to grow its customer base through digital and radio.
The office lunch delivery service relies on new technology to better connect its lead-capture and CRM systems.
The online home furniture and décor brand leveraged Yahoo's advertising solution to reach high-valued customers.
The French city's government digitizes many of its municipal processes to provide more efficient and resourceful solutions for its citizens and staff.
The architectural design firm generated a significant return on its investment by sending direct mail video players to a small pool of executives.
The home décor brand for young adults experienced a 92% increase in email revenue by introducing segmentation and enhancing its welcome series and shopping-cart-abandonment messages.
Heineken USA's media director shares the secrets to success he's learned over the years.
Our best of series focuses on Case Studies
The luxury automotive brand experiences big wins by relying on content, data, and technology.
The online education platform increases open rates, delivery rates, and conversion by switching ESPs and experimenting with targeted emails.
The health video startup ran a campaign in which it exchanged holiday cookbooks for email addresses.
Health insurance provider Blue Cross Blue Shield Rhode Island drove engagement, leads, and conversion through its segmented campaigns.
The outdoor apparel and equipment brand uses customer Web behavior to generate tailored recommendations and experiences.
The parent company of consumer electronics brand JBL relied on sequential messaging and retargeting techniques to guide people down the path to purchase.
The independent craft brewery debuts a new app and implements beacon technology to better engage customers and help them find its products.
Company of the Week
We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.
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