Case Study

Anderson Canyon Nails 200x ROI Through Direct Mail Video

Anderson Canyon Nails 200x ROI Through Direct Mail Video

By

The architectural design firm generated a significant return on its investment by sending direct mail video players to a small pool of executives.

Dormify Decks Out Its Email Marketing With Automation and Segmentation

Dormify Decks Out Its Email Marketing With Automation and Segmentation

By

The home décor brand for young adults experienced a 92% increase in email revenue by introducing segmentation and enhancing its welcome series and shopping-cart-abandonment messages.

8 Social Targeting Lessons Marketers Can Learn From Heineken

8 Social Targeting Lessons Marketers Can Learn From Heineken

By

Heineken USA's media director shares the secrets to success he's learned over the years.

20 Important Case Studies from DMN

20 Important Case Studies from DMN

By

Our best of series focuses on Case Studies

TestingMom.com Gets a Crash Course in Segmentation

TestingMom.com Gets a Crash Course in Segmentation

By

The online education platform increases open rates, delivery rates, and conversion by switching ESPs and experimenting with targeted emails.

HealthiNation Trades Content for Email Addresses in Holiday Campaign

HealthiNation Trades Content for Email Addresses in Holiday Campaign

By

The health video startup ran a campaign in which it exchanged holiday cookbooks for email addresses.

Blue Cross Blue Shield RI on Introducing Email Segmentation to your Company

Blue Cross Blue Shield RI on Introducing Email Segmentation to your Company

By

Health insurance provider Blue Cross Blue Shield Rhode Island drove engagement, leads, and conversion through its segmented campaigns.

Harman Unwraps Retargeting for the Holidays

Harman Unwraps Retargeting for the Holidays

By

The parent company of consumer electronics brand JBL relied on sequential messaging and retargeting techniques to guide people down the path to purchase.

Data Helps Raen Optics Focus on Its Customers

Data Helps Raen Optics Focus on Its Customers

By

The handmade eyewear company experiments with dynamic messaging to increase email signups, conversion rates, and average order value.

Building Loyalty One Pretzel at a Time

Building Loyalty One Pretzel at a Time

How Auntie Anne's uses mobile and social to keep customers coming back for more.

A Culturally Nuanced Approach to Gaining Brand Loyalty

A Culturally Nuanced Approach to Gaining Brand Loyalty

Western Union cuts through the noise of a crowded marketplace by tuning in to its customers' values and aspirations.

HostGator Uses Retargeting to Sink Its Teeth Into Double-Digit Revenue Growth

HostGator Uses Retargeting to Sink Its Teeth Into Double-Digit Revenue Growth

By

The Web hosting company's cart-abandonment email strategy delivers an uplift of 63% in daily recovered revenue.

Golf Channel Tees Up a New Email Strategy

Golf Channel Tees Up a New Email Strategy

By

The company is scoring new high-value email subscribers using a robust, multichannel acquisition strategy.

Unique Vintage Ditches Retro Loyalty Programs

Unique Vintage Ditches Retro Loyalty Programs

By

The vintage-inspired clothing and accessories company gave its loyalty program a modern twist by rewarding consumers for engagement, not just purchases.

3 Day Blinds Case Study: How Integrating MarTech and AdTech Changes Everything

3 Day Blinds Case Study: How Integrating MarTech and AdTech Changes Everything

Creating seamless brand experiences and fueling engagement across the customer journey requires a data-driven, integrated approach. Learn how 3 Day Blinds worked with Turn and Marketo to connect their digital advertising and marketing automation and uncover actionable insights about their audience.

Do your mobile metrics measure up?

Do your mobile metrics measure up?

New industry benchmarks for mobile campaign measurement

AIG Advisor Group Invests in Multichannel Marketing

AIG Advisor Group Invests in Multichannel Marketing

By

The financial planning firm relies on its advisors to boost company awareness and recruit prospects.

Petco Aims to Be Top Dog

Petco Aims to Be Top Dog

By

The animal supply retailer turns 50 this year, and it's keeping up with what its customers crave most—meaty marketing to engage them.

11 Marketing Campaigns That Will Inspire You

11 Marketing Campaigns That Will Inspire You

By

Here's a catalogue of several recent campaigns sure to spark innovation, creativity, and results.

Is It Game Over or Game-On for GameStop?

Is It Game Over or Game-On for GameStop?

By

The ever-evolving industry may force the video game retailer to hit the reset button on its business model.

Data Solves the Questions About.com Couldn't Answer

Data Solves the Questions About.com Couldn't Answer

By

After years of flat traffic, the website launched a redesign based on an analysis of how people engaged with its content.

Brooklyn Nets Reboot a Storied Basketball Brand

Brooklyn Nets Reboot a Storied Basketball Brand

Pride. Attitude. A fresh start. You'll find them all in Brooklyn, as the National Basketball Association's Nets franchise did by moving to New York City's most populous and hippest borough.

Direct Mail Still Kounts

Direct Mail Still Kounts

By

There's certainly something to be said for in-person interactions at trade shows and the engagement opportunities they facilitate.

American Red Cross Breathes New Life into its Marketing

American Red Cross Breathes New Life into its Marketing

A healthy dose of data and marketing technology is enabling the organization to launch innovative approaches to creating personalized customer experiences.

DELL-ving Into the Future

DELL-ving Into the Future

By

The computer giant's ongoing transformation is prompting new marketing and service imperatives.

Nicor Gas Goes Green—and Makes Good

Nicor Gas Goes Green—and Makes Good

By

The Illinois-based natural gas company sparks awareness of its energy efficiency program among B2B prospects and homeowners.

A Brief on Jockey's New Brand Perception

A Brief on Jockey's New Brand Perception

By

The undergarment manufacturer targets a younger, more feminine audience.

SmartBear's Smart Data Solution

SmartBear's Smart Data Solution

By

Following a series of acquisitions, the software company reorganized its marketing automation for integrated lead management.

Timeless Truth #8: You Are the Sunshine of Your Life

Timeless Truth #8: You Are the Sunshine of Your Life

Why marketers need to focus on "you."

Sign up to our newsletters


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings