The French city's government digitizes many of its municipal processes to provide more efficient and resourceful solutions for its citizens and staff.
The architectural design firm generated a significant return on its investment by sending direct mail video players to a small pool of executives.
The home décor brand for young adults experienced a 92% increase in email revenue by introducing segmentation and enhancing its welcome series and shopping-cart-abandonment messages.
Heineken USA's media director shares the secrets to success he's learned over the years.
Our best of series focuses on Case Studies
The luxury automotive brand experiences big wins by relying on content, data, and technology.
The online education platform increases open rates, delivery rates, and conversion by switching ESPs and experimenting with targeted emails.
The health video startup ran a campaign in which it exchanged holiday cookbooks for email addresses.
Health insurance provider Blue Cross Blue Shield Rhode Island drove engagement, leads, and conversion through its segmented campaigns.
The outdoor apparel and equipment brand uses customer Web behavior to generate tailored recommendations and experiences.
The parent company of consumer electronics brand JBL relied on sequential messaging and retargeting techniques to guide people down the path to purchase.
The independent craft brewery debuts a new app and implements beacon technology to better engage customers and help them find its products.
The handmade eyewear company experiments with dynamic messaging to increase email signups, conversion rates, and average order value.
How Auntie Anne's uses mobile and social to keep customers coming back for more.
Western Union cuts through the noise of a crowded marketplace by tuning in to its customers' values and aspirations.
The Web hosting company's cart-abandonment email strategy delivers an uplift of 63% in daily recovered revenue.
The company is scoring new high-value email subscribers using a robust, multichannel acquisition strategy.
The vintage-inspired clothing and accessories company gave its loyalty program a modern twist by rewarding consumers for engagement, not just purchases.
Creating seamless brand experiences and fueling engagement across the customer journey requires a data-driven, integrated approach. Learn how 3 Day Blinds worked with Turn and Marketo to connect their digital advertising and marketing automation and uncover actionable insights about their audience.
New industry benchmarks for mobile campaign measurement
The financial planning firm relies on its advisors to boost company awareness and recruit prospects.
The animal supply retailer turns 50 this year, and it's keeping up with what its customers crave most—meaty marketing to engage them.
Here's a catalogue of several recent campaigns sure to spark innovation, creativity, and results.
The ever-evolving industry may force the video game retailer to hit the reset button on its business model.
After years of flat traffic, the website launched a redesign based on an analysis of how people engaged with its content.
Pride. Attitude. A fresh start. You'll find them all in Brooklyn, as the National Basketball Association's Nets franchise did by moving to New York City's most populous and hippest borough.
There's certainly something to be said for in-person interactions at trade shows and the engagement opportunities they facilitate.
A healthy dose of data and marketing technology is enabling the organization to launch innovative approaches to creating personalized customer experiences.
The computer giant's ongoing transformation is prompting new marketing and service imperatives.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.