May 01, 2013
Hard Rock Café turns its loyalty program up to 11 with a global relaunch.
April 01, 2013
A new recipe for cooking up customer data has this direct seller of groceries in growth mode.
April 01, 2013
FreshDirect's Michael Kildale talks direct mail, demographics, and data analytics.
March 01, 2013
The once-ubiquitous mobile device manufacturer, now an underdog, puts social at the heart of its marketing mix as it tries to reclaim its stature.
March 01, 2013
A former e-commerce guru, Tejal Patel now applies her performance marketing and accountability smarts to Nokia's social campaigns.
February 01, 2013
When it comes to ROI in digital marketing, Caesars isn't gambling. Here's how it uses analytics to plan and cash in on its promotional activities.
February 01, 2013
Caesar's new Web initiatives could play a key role in its future.
January 01, 2013
More than half of seniors use the Internet, so the nonprofit is embracing video and social media to engage its digitally active members.
January 01, 2013
Direct Marketing News talks with Tammy Gordon, AARP's director of social communications.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
