Case studies

Programming the Perfect Coffee Campaign

Programming the Perfect Coffee Campaign

91% of ad impressions for recent programmatic campaigns reached Nestlé UK and Ireland's desired market of new consumers

Purina ONE Makes Out Like a Fat Cat With Live Streaming

Purina ONE Makes Out Like a Fat Cat With Live Streaming

Live streaming is the cat's meow among fans of the pet food brand.

The Email Marketing Sweet Spot

The Email Marketing Sweet Spot

A gourmet cookie shop sweetens its recipe for email messages.

Flexjet Takes Its Website to New Heights

Flexjet Takes Its Website to New Heights

The private jet company relies on digital content to drive engagement among its high-flying customers.

King's Hawaiian Pins Its Hopes on a New Marketing Recipe

King's Hawaiian Pins Its Hopes on a New Marketing Recipe

A targeted search campaign on Pinterest delivered the food company a tasty 6.7 million earned media impressions in just four months.

Email Marketing Gets a Major Boost From LinkedIn Data

Email Marketing Gets a Major Boost From LinkedIn Data

Marketers at one finance advisory firm realize that email's crucial; but it's not a standalone strategy.

Social Targeting Doubles the Performance of Paid Media

Social Targeting Doubles the Performance of Paid Media

Lifestyle publisher PureWow doubles its subscriber conversions with targeted social media.

Belvedere Vodka Mixes Digital Strategy Into Its Marketing

Belvedere Vodka Mixes Digital Strategy Into Its Marketing

Shaken or stirred: Marketers for the spirits brand find the right digital recipe for its latest campaign.

Gazelle's Patience Leads to a Big Marketing Payoff

Gazelle's Patience Leads to a Big Marketing Payoff

The online cash-for-used-gadgets company values technology, testing, and timing.

General Mills Discovers Shoppers' True Demands— From Social Media

General Mills Discovers Shoppers' True Demands— From Social Media

The consumer foods giant taps into real conversations on social media and unlocks a treasure trove of insights.

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