Case studies

1-800-GOT-JUNK? Cleans Up Its Email Marketing

1-800-GOT-JUNK? Cleans Up Its Email Marketing

The junk removal company trashes the batch-and-blast method and focuses on customer loyalty.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.

WOOFipedia: The American Kennel Club's Loyal Companion

WOOFipedia: The American Kennel Club's Loyal Companion

WOOFipedia provides educational and engagement opportunities to help pet owners strengthen their relationships with their dogs.

If You Build It, They Will Engage

If You Build It, They Will Engage

Construction materials manufacturer USG revamps its image using targeted, multichannel efforts aimed at customers and employees.

American Red Cross Breathes New Life into its Marketing

American Red Cross Breathes New Life into its Marketing

A healthy dose of data and marketing technology is enabling the organization to launch innovative approaches to creating personalized customer experiences.

The Payoff of Website Personalization

The Payoff of Website Personalization

Here's how Mindflash reduced the bounce rate on its blog, got more customers to participate in free trials, and helped more users learn about its features.

Let the (Email) Games Begin

Let the (Email) Games Begin

Fundraisers at Brandeis University use gamification to galvanize alumni and rev up donations.

News Byte: Vendors Converge With New Microsoft Solutions

News Byte: Vendors Converge With New Microsoft Solutions

New product, update, and partnership announcements from the Microsoft Dynamics Convergence conference that concludes today in Atlanta.

Kia and its Souped-Up Content Machine

Kia and its Souped-Up Content Machine

The auto brand has a high profile among young drivers and plans to rev up distribution of user-generated content using high-performance technology.

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Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

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How marketers can navigate the new customer engagement era.