A retooled social strategy allows marketers to get in on every stage of customers' moves.
Colorful artwork and an unorthodox social strategy produce positive results for the clothing brand.
The personal grooming brand uses content handhold prospective and new customers until they're comfortable and ready to commit.
Here's a catalogue of several recent campaigns sure to spark innovation, creativity, and results.
Amex crafts an aggressive marketing plan to connect merchants with hard-to-identify customer segments, such as the LGBT community.
The two finalists of the Marketing Automation Innovation award share their two different approaches to marketing at the 2015 Marketing&Tech Innovation Summit.
The wedding planning company's native advertising approach helped its advertiser more than double its average click-through rate (CTR).
The telecommunications giant shows that a little reward goes a long way.
When the Affordable Care Act's health insurance mandate and public/private marketplaces went into effect in late 2013, it created a new, unprecedented era in direct competition for providing individual health insurance.
The ever-evolving industry may force the video game retailer to hit the reset button on its business model.