The junk removal company trashes the batch-and-blast method and focuses on customer loyalty.
Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.
Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.
WOOFipedia provides educational and engagement opportunities to help pet owners strengthen their relationships with their dogs.
Construction materials manufacturer USG revamps its image using targeted, multichannel efforts aimed at customers and employees.
A healthy dose of data and marketing technology is enabling the organization to launch innovative approaches to creating personalized customer experiences.
Here's how Mindflash reduced the bounce rate on its blog, got more customers to participate in free trials, and helped more users learn about its features.
Fundraisers at Brandeis University use gamification to galvanize alumni and rev up donations.
New product, update, and partnership announcements from the Microsoft Dynamics Convergence conference that concludes today in Atlanta.
The auto brand has a high profile among young drivers and plans to rev up distribution of user-generated content using high-performance technology.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.