A UK company that hosts online luxury car sweepstakes takes a risk and wins big with agile email and dynamic content.
The at-home soda maker turns to user-generated ads to help make its products part of consumers' everyday reality.
The local business online platform relies on automated emails to satisfy customers' hunger for relevancy.
The computer giant's ongoing transformation is prompting new marketing and service imperatives.
Sometimes the why is more important than the what.
Ford turns an online annoyance designed to nail trolls into an engaging branded experience designed for humans.
The magazine publisher links digital subscribers to print subscribers to get a full 360-degree view of the customer.
Global shopping center Westfield personalizes consumers shopping experiences without knowing their identity.
Creative agency Crispin Porter + Bogusky launches a social-based platform to connect talented tattoo artists with women looking to turn their mastectomy scars into empowering body art.
Testing your website might not be among your Top 10 Things To Do, but it's still one of the most important things to do.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.