New product, update, and partnership announcements from the Microsoft Dynamics Convergence conference that concludes today in Atlanta.
The auto brand has a high profile among young drivers and plans to rev up distribution of user-generated content using high-performance technology.
Generating compelling customer experiences is a requisite for profitable brands and nonprofits alike.
The companies use targeted direct mail to showcase global student creativity via a mutually beneficial partnership between brand, agency, and vendor.
Education and entertainment are Beretta's two principal missions in social media.
Vestas reaches previously untapped C-level prospects by creating highly relevant content and working with LinkedIn to develop a brand new targeting tool.
Data and storytelling comprise the nuts and bolts of the innovator's Brilliant Machines campaign.
Launching a loyalty program can be a latte of work. But building one based on consumer feedback and solid data creates the perfect blend.
Commercial printer Xeikon reaches relevant prospects using a hypertargeted, personalized direct mailer designed to open the door to sales calls.
When your business is content, how you organize that content is as important as its quality—especially online.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.