These 15 chief marketers are turning heads—through their marketing acumen, collaborative approach to leadership, and customer focus.
Green Bay's season may be over, but the lessons marketers can take away from the team's stars carry on.
The crystal company uses digital advocacy to garner attendance—and sales—at in-store events.
Voices.com targets its two key customer groups via the channels in which they're most likely to respond.
The soft pretzel company uses modern social media strategies to market an age-old treat.
The company is scoring new high-value email subscribers using a robust, multichannel acquisition strategy.
Cuisinart's director of marketing communications may drive strategy, but it's her collaboration with the CIO that allows the brand to cook up true innovation.
Tetra Pak successfully uses a highly targeted campaign to demonstrate its marketing and product expertise, not just sell packaging.
The vintage-inspired clothing and accessories company gave its loyalty program a modern twist by rewarding consumers for engagement, not just purchases.
The money-sending company uses customer insight as inspiration for its multichannel, sweepstakes campaign.
A unified view of more than 100 data sources helps Xanterra Parks and Resorts capitalize on formerly unseen opportunities.
From concept to packaging, the company drills into qualitative and quantitative customer data to better its marketing.