Air New Zealand's click rates soar with help from interactive, dynamic online ads.
The credit union markets to its military members through contact center agents armed with customer data.
Revolve Clothing implemented a messaging strategy around customer segmentation and insight.
Lassen Innovation uses business savvy and VoC to create an educational toy designed with an ear to social chatter.
To generate buzz for the release of The Elder Scrolls Online, Bethesda Softworks is sending themed food trucks to key gamer markets.
WWF partners with BBDO Moscow to create an interactive online game featuring a virtual depiction of the polar bear's plight.
The hotel brand reimagines the guest experience for its "masterblender" customers.
Lion Brand Yarn builds off its loyal customer base in a changing social media landscape.
Gift basket purveyor Harry & David uses multivariate testing to give its e-commerce visitors the online experience they crave.
More than a third of the opt-ins to a promotion at an Ohio mall made purchases at participating stores after receiving text messages.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
