Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.
The NBA franchise taps into the passion of its Facebook fans and scores a winning campaign.
Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.
The Beeb turns to integrated marketing to update its image and make an impression on media buyers and advertisers.
Evernote aims to improve the archiving experience.
The hotel chain woos stranded airline passengers with deals based on flight cancellations.
The Portland Trail Blazers live up to its name by innovating a more user-friendly, engaging, and profitable way for fans to buy tickets.
Oreo might have turned 102 this year, but the beloved cookie brand's marketing is still nimble—and social—enough to take a bite out of the competition.
Adidas kicks its World Cup marketing into high gear in a bid to score points against longtime rival Nike.
The auto brand's marketers let customers get behind the wheel of its latest campaign.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.