One pet insurance company learns that when it comes to personalization, a little data can go a long way.
Video lets Nassau tourist board reach targeted audiences it can't through other channels.
The pet brand turns a quirky, unofficial holiday for dog lovers into a major marketing opportunity.
Marketers at the soda brand use the power of social media influencers to drive consumer engagement.
The software provider uncovered unique marketing opportunities by blending offline and online interactions.
The coffee brand relies on existing followers and subscribers to promote its product, drive engagement, and grow its customer database.
91% of ad impressions for recent programmatic campaigns reached Nestlé UK and Ireland's desired market of new consumers
Live streaming is the cat's meow among fans of the pet food brand.
A gourmet cookie shop sweetens its recipe for email messages.
The private jet company relies on digital content to drive engagement among its high-flying customers.
A targeted search campaign on Pinterest delivered the food company a tasty 6.7 million earned media impressions in just four months.
Marketers at one finance advisory firm realize that email's crucial; but it's not a standalone strategy.
Lifestyle publisher PureWow doubles its subscriber conversions with targeted social media.
Shaken or stirred: Marketers for the spirits brand find the right digital recipe for its latest campaign.
The online cash-for-used-gadgets company values technology, testing, and timing.
The consumer foods giant taps into real conversations on social media and unlocks a treasure trove of insights.
The athletic wear brand provides interactive experiences that show it understands what it means to be a marathoner.
The online health resource uses more than 400 behavioral characteristics to segment its users.
Creating seamless brand experiences and fueling engagement across the customer journey requires a data-driven, integrated approach. Learn how 3 Day Blinds worked with Turn and Marketo to connect their digital advertising and marketing automation and uncover actionable insights about their audience.
Value City Furniture helps shoppers navigate its stores with the help of digital tools.
Chic furniture brand Z Gallerie experiments with direct mail and inadvertently fires up its social media fans.
The nail polish brand's interactive media and advertising director reveals her secrets for leveraging authentic, personal social media moments.
Real Food retailer Cultures for Health uses targeted email to reclaim revenue from abandoned online shopping carts and site visits.
The open-wheel racing organization relies on multichannel marketing to drive TV viewership, ratings, and ticket buys among specific audiences.
In a touching, new campaign, the century-old brand unveils the real, and perhaps less obvious, reasons people buy its products.
New industry benchmarks for mobile campaign measurement
The daily deal site's word-of-mouth strategy helps boost its high-value membership.
A new series of funny vlogs—or video blogs—hits a sweet spot with fans of the chocolate bar.
The financial planning firm relies on its advisors to boost company awareness and recruit prospects.
How Mr. Sunny surprised, engaged, and delighted winter-bound commuters with free beach trips.
Traditions 118 restaurant enjoys an 18% conversion with local display offers.
The Midwestern-based bank boosts its brand awareness with a fun strategy—digital games.
The health company is prescribing more than vitamins; it's encouraging a health-conscious lifestyle.
The beverage brand's director of social media, sustainability, explains the importance of authenticity.
The 100-year-old jewelry retailer uses social to celebrate its centennial and share customer stories.
Prioritizing customers over campaigns allowed Silver Star Brands to increase revenue while reducing marketing costs.
The real estate company's director of social media gives examples of how marketers can produce content that captures consumers' attention in their brand's social streams.
The animal supply retailer turns 50 this year, and it's keeping up with what its customers crave most—meaty marketing to engage them.
Content marketing that engages and inspires readers is just what the doctor ordered for this health website.
Colorful makeup brand Urban Decay brings the gorgeous in-store experience to mobile.
Marketers at the pet travel service are barking up the right tree with a revamped content plan.
A strong investment in social commerce helped save Avenue Stores' fate.
The style-centric brand gives its email marketing a major makeover.
The football team launches a content-filled tablet app to bring the game-day experience to fans outside of Ralph Wilson Stadium.
Email is one of the luxury lingerie retailer's most valuable marketing tools, generating more than 30% in e-commerce sales.
Marketers at the hardware retail chain say delivering on their promises will lead to more positive customer experiences—and hopefully, a boost in sales.
A retooled social strategy allows marketers to get in on every stage of customers' moves.
Colorful artwork and an unorthodox social strategy produce positive results for the clothing brand.
The premium skiing outfitter adds B2B targeting to its formerly B2C-only business model, and relies on lifecycle marketing to convert leads.
The personal grooming brand uses content handhold prospective and new customers until they're comfortable and ready to commit.
Here's a catalogue of several recent campaigns sure to spark innovation, creativity, and results.
Amex crafts an aggressive marketing plan to connect merchants with hard-to-identify customer segments, such as the LGBT community.
The two finalists of the Marketing Automation Innovation award share their different approaches to marketing at the 2015 Marketing&Tech Innovation Summit.
The wedding planning company's native advertising approach helped its advertiser more than double its average click-through rate (CTR).
The telecommunications giant shows that a little reward goes a long way.
When the Affordable Care Act's health insurance mandate and public/private marketplaces went into effect in late 2013, it created a new, unprecedented era in direct competition for providing individual health insurance.
The ever-evolving industry may force the video game retailer to hit the reset button on its business model.
Tech-savvy shoppers craft the storylines in a recent mobile campaign from the consumer electronics giant.
The retailer's Like2Buy page guides Instagram followers from snap to shop.
The resort proposes its site as a wedding destination to prospective customers through a targeted social sweepstakes.
The entertainment website company is using personalized messaging to increase engagement and clicks.
After years of flat traffic, the website launched a redesign based on an analysis of how people engaged with its content.
The motor corporation revs up its interaction with car lovers and gamers not through showrooms, but in living rooms.
Marketers for a casual-dining restaurant chain serve up a side of rewards and incentives to customers.
The nonprofit discovers that data is the key to unlock the hearts and minds of volunteers.
The results from the comedic channel's campaign are anything but laughable.
Live Nation puts a modern spin on connecting customers and partners.
Pacific Union Real Estate uses content marketing to create a competitive advantage—and help its agent sell high-end properties.
The outdoor clothing company emails when customers are most likely to click.
Jerry's Artarama drives loyalty—and revenue—through its customers' heads and hearts.
Marketers for the NHL's top-ranking team devise a winning strategy to increase ticket sales.
Organic yogurt company Stonyfield says it's discovered the right recipe for an enthralling digital campaign.
The media company sends targeted push notifications based on in-app behaviors.
The airline launches a Listening Center to centralize social, industry, and operational data.
Pride. Attitude. A fresh start. You'll find them all in Brooklyn, as the National Basketball Association's Nets franchise did by moving to New York City's most populous and hippest borough.
The snacks brand found a healthy way to navigate today's world of digital marketing saturation.
The city's visitors bureau uses sight, sound, and movement on Facebook to attract tourists to the home of the Alamo.
The family owned pet store redesigns its website to bring the in-store experience online.
The company relied on digital to get its growing children's apparel brand off of the ground.
Determining the right content and number of emails to send can be rugged terrain.
Engaging an audience that takes humor seriously requires an approach that's at the same time quick-witted and pervasive.
Beesy has an automated to-do organizer that syncs with calendars and address books.
Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.
Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.
The online wine retailer's strategy incorporates different flavors and depths.
Productivity app ZenDay aims to "bring more serenity to your daily life."
The online charity for public schools could teach marketers a thing or two about email series and basic segmentation.
The consultation site uses personalization and testing to ensure that its email marketing resonates with customers.
Any.DO aims to help users complete tasks.
Redbox employs a multichannel strategy to aid the customer experience.
7 ways the retailer keeps its program relevant and engaging enough to score points with its customers.
Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.
The NBA franchise taps into the passion of its Facebook fans and scores a winning campaign.
Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.
The Beeb turns to integrated marketing to update its image and make an impression on media buyers and advertisers.
Evernote aims to improve the archiving experience.
The hotel chain woos stranded airline passengers with deals based on flight cancellations.
The Portland Trail Blazers live up to its name by innovating a more user-friendly, engaging, and profitable way for fans to buy tickets.
Oreo might have turned 102 this year, but the beloved cookie brand's marketing is still nimble—and social—enough to take a bite out of the competition.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...