The LA Kings Reign Supreme in Hockey—and Marketing

The LA Kings Reign Supreme in Hockey—and Marketing

Marketers for the NHL's top-ranking team devise a winning strategy to increase ticket sales.

Engagement: The Secret Ingredient to a Tasty Marketing Campaign

Engagement: The Secret Ingredient to a Tasty Marketing Campaign

Organic yogurt company Stonyfield says it's discovered the right recipe for an enthralling digital campaign.

A+E Networks Tunes Into Customers' App Preferences

A+E Networks Tunes Into Customers' App Preferences

The media company sends targeted push notifications based on in-app behaviors.

Southwest Airlines Takes Customer Listening to New Heights

Southwest Airlines Takes Customer Listening to New Heights

The airline launches a Listening Center to centralize social, industry, and operational data.

Brooklyn Nets Reboot a Storied Basketball Brand

Brooklyn Nets Reboot a Storied Basketball Brand

Pride. Attitude. A fresh start. You'll find them all in Brooklyn, as the National Basketball Association's Nets franchise did by moving to New York City's most populous and hippest borough.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

Social Media Brings Sightseers to San Antonio

Social Media Brings Sightseers to San Antonio

The city's visitors bureau uses sight, sound, and movement on Facebook to attract tourists to the home of the Alamo.

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other Animal

The family owned pet store redesigns its website to bring the in-store experience online.

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

Moosejaw Hikes Into Shopping Cart Abandonment Territory

Moosejaw Hikes Into Shopping Cart Abandonment Territory

Determining the right content and number of emails to send can be rugged terrain.

Comedy Central's Marketing Strategy Is No Joke

Comedy Central's Marketing Strategy Is No Joke

Engaging an audience that takes humor seriously requires an approach that's at the same time quick-witted and pervasive.

App of the Week: Beesy

App of the Week: Beesy

Beesy has an automated to-do organizer that syncs with calendars and address books.

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

App of the Week: ZenDay

App of the Week: ZenDay

Productivity app ZenDay aims to "bring more serenity to your daily life."

DonorsChoose.org Sees Success With Textbook Email Practices

DonorsChoose.org Sees Success With Textbook Email Practices

The online charity for public schools could teach marketers a thing or two about email series and basic segmentation.

Email Is JustAnswer's Answer to Customer Engagement

Email Is JustAnswer's Answer to Customer Engagement

The consultation site uses personalization and testing to ensure that its email marketing resonates with customers.

App of the Week: Any.DO

App of the Week: Any.DO

Any.DO aims to help users complete tasks.

The Many Genres of Redbox's Marketing

The Many Genres of Redbox's Marketing

Redbox employs a multichannel strategy to aid the customer experience.

CVS/pharmacy Devotes "ExtraCare" to its Loyalty Program

CVS/pharmacy Devotes "ExtraCare" to its Loyalty Program

7 ways the retailer keeps its program relevant and engaging enough to score points with its customers.

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Social Media Is a Slam Dunk for the Indiana Pacers

Social Media Is a Slam Dunk for the Indiana Pacers

The NBA franchise taps into the passion of its Facebook fans and scores a winning campaign.

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.

BBC Newsroom Comes Alive Through Digitally Enhanced Direct Mail

BBC Newsroom Comes Alive Through Digitally Enhanced Direct Mail

The Beeb turns to integrated marketing to update its image and make an impression on media buyers and advertisers.

App of the Week: Evernote

App of the Week: Evernote

Evernote aims to improve the archiving experience.

Red Roof Inn Turns Weather Woes Into Major Sales

Red Roof Inn Turns Weather Woes Into Major Sales

The hotel chain woos stranded airline passengers with deals based on flight cancellations.

That's the Ticket: NBA Team Revamps Online UX

That's the Ticket: NBA Team Revamps Online UX

The Portland Trail Blazers live up to its name by innovating a more user-friendly, engaging, and profitable way for fans to buy tickets.

Oreo Is One Smart Cookie

Oreo Is One Smart Cookie

Oreo might have turned 102 this year, but the beloved cookie brand's marketing is still nimble—and social—enough to take a bite out of the competition.

Adidas Goes All In for the World Cup...and Cow Hearts

Adidas Goes All In for the World Cup...and Cow Hearts

Adidas kicks its World Cup marketing into high gear in a bid to score points against longtime rival Nike.

MINI Customers Drive Its Marketing

MINI Customers Drive Its Marketing

The auto brand's marketers let customers get behind the wheel of its latest campaign.

Omnichannel Totally Rules at Nickelodeon

Omnichannel Totally Rules at Nickelodeon

Nickelodeon is all about fun content—but when it comes to understanding its audience, there's nothing the TV network takes more seriously.

Coca-Cola Pours it on Heavy for the World Cup

Coca-Cola Pours it on Heavy for the World Cup

When it comes to marketing at the 2014 World Cup in Brazil, Coke's spending money as enthusiastically as an overheated sports fan popping open a frosty Coke on a hot day.

The Art—and Craft—of Mobile Push

The Art—and Craft—of Mobile Push

When it comes to mobile push what you really want to do is pull—your customers in.

Direct Mail Still Kounts

Direct Mail Still Kounts

There's certainly something to be said for in-person interactions at trade shows and the engagement opportunities they facilitate.

AARP Rewards Members for Smart Living

AARP Rewards Members for Smart Living

Loyalty is often defined by how much consumers spend over time. But for marketers at AARP loyalty is determined by how much they engage.

The Friends and Family (Marketing) Plan

The Friends and Family (Marketing) Plan

Savvy marketers like Sony recognize that consumers will, many times, purchase what a mother, brother, spouse, or even Facebook friend has bought.

Go Ahead, Buy It. I Dare You.

Go Ahead, Buy It. I Dare You.

Online, in-store, and on the streets, direct marketing has helped Chrome Industries get in its customers' faces with bold avowal.

Duffy's Wins at Loyalty Marketing

Duffy's Wins at Loyalty Marketing

In a world where loyalty isn't always on the menu, Duffy's Sports Grill is hitting it out of the park with a program that boasts more than 400,000 members.

The World Cup Runneth Over with Awesome Marketing Campaigns

The World Cup Runneth Over with Awesome Marketing Campaigns

Sure, the FIFA World Cup is about football—but it's also a marketing extravaganza. And it's not just big brands that are looking to score.

The Maestro of Multichannel Marketing

The Maestro of Multichannel Marketing

Opéra de Montréal used an ensemble of print and email to increase revenue by 450%.

Domino's Bites Into Multichannel Marketing

Domino's Bites Into Multichannel Marketing

Twitter and TV prove to be the right ingredients for a tasty pizza campaign.

The "Alternative" Customer Experience

The "Alternative" Customer Experience

Personal, genuine connections can help marketers craft the most intimate and positive customer experiences—and that's what Alternative Apparel is all about.

CRM Makes the Sale

CRM Makes the Sale

Mountain West Financial organizes and improves lead-gen for its sales team with mobile CRM tools that enable direct, personalized interactions.

MSC Builds a Sturdy Data Exchange

MSC Builds a Sturdy Data Exchange

MSC uses data to retool its customer experience.

1-800-GOT-JUNK? Cleans Up Its Email Marketing

1-800-GOT-JUNK? Cleans Up Its Email Marketing

The junk removal company trashes the batch-and-blast method and focuses on customer loyalty.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.

WOOFipedia: The American Kennel Club's Loyal Companion

WOOFipedia: The American Kennel Club's Loyal Companion

WOOFipedia provides educational and engagement opportunities to help pet owners strengthen their relationships with their dogs.

If You Build It, They Will Engage

If You Build It, They Will Engage

Construction materials manufacturer USG revamps its image using targeted, multichannel efforts aimed at customers and employees.

American Red Cross Breathes New Life into its Marketing

American Red Cross Breathes New Life into its Marketing

A healthy dose of data and marketing technology is enabling the organization to launch innovative approaches to creating personalized customer experiences.

The Payoff of Website Personalization

The Payoff of Website Personalization

Here's how Mindflash reduced the bounce rate on its blog, got more customers to participate in free trials, and helped more users learn about its features.

Let the (Email) Games Begin

Let the (Email) Games Begin

Fundraisers at Brandeis University use gamification to galvanize alumni and rev up donations.

News Byte: Vendors Converge With New Microsoft Solutions

News Byte: Vendors Converge With New Microsoft Solutions

New product, update, and partnership announcements from the Microsoft Dynamics Convergence conference that concludes today in Atlanta.

Kia and its Souped-Up Content Machine

Kia and its Souped-Up Content Machine

The auto brand has a high profile among young drivers and plans to rev up distribution of user-generated content using high-performance technology.

For DoSomething.org, the Product Is the Customer Experience

For DoSomething.org, the Product Is the Customer Experience

Generating compelling customer experiences is a requisite for profitable brands and nonprofits alike.

Moleskine and Adobe Strike the Right Note

Moleskine and Adobe Strike the Right Note

The companies use targeted direct mail to showcase global student creativity via a mutually beneficial partnership between brand, agency, and vendor.

Beretta Gets More Bang From its Social Media Buck

Beretta Gets More Bang From its Social Media Buck

Education and entertainment are Beretta's two principal missions in social media.

Targeting Is a Breeze

Targeting Is a Breeze

Vestas reaches previously untapped C-level prospects by creating highly relevant content and working with LinkedIn to develop a brand new targeting tool.

The Mechanics of Marketing at GE

The Mechanics of Marketing at GE

Data and storytelling comprise the nuts and bolts of the innovator's Brilliant Machines campaign.

Caribou Coffee Brews a New Loyalty Program

Caribou Coffee Brews a New Loyalty Program

Launching a loyalty program can be a latte of work. But building one based on consumer feedback and solid data creates the perfect blend.

Dimensional Direct Mail That Impresses

Dimensional Direct Mail That Impresses

Commercial printer Xeikon reaches relevant prospects using a hypertargeted, personalized direct mailer designed to open the door to sales calls.

Macmillan Cleans Up Its Quick and Dirty Tips Site

Macmillan Cleans Up Its Quick and Dirty Tips Site

When your business is content, how you organize that content is as important as its quality—especially online.

Customer Data at Denihan's Service

Customer Data at Denihan's Service

The boutique hotel chain uses analytics to quickly cull and act on customer feedback, and target guests with super-relevant offers.

Acquisition Is a Leading Trend Among Leading MRM Providers

Acquisition Is a Leading Trend Among Leading MRM Providers

Gartner analysis shows acquisition as the common denominator among leading marketing resource management providers.

Balancing Engagement With Privacy Is a Juggling Act

Balancing Engagement With Privacy Is a Juggling Act

Mercola found that a clean list and attention to deliverability helped increase email newsletter open rates.

Subscribers Follow the Leader

Subscribers Follow the Leader

T-Mobile uses social network analysis to identify influencers within customer communities so it can focus its marketing dollars and, ultimately, decrease churn.

T-Mobile Reconnects With Customers

T-Mobile Reconnects With Customers

The telecom reinvented itself and its marketing with a laser focus on mobile customers' expectations and preferences.

A Hardscape Company Soft-Sells via Content Marketing

A Hardscape Company Soft-Sells via Content Marketing

System Pavers initiated content marketing as a way to increase customer loyalty and engagement toward the tail end of the housing crisis felt deeply by California.

For AOL Paid Services, Optimization Is the Name of the Game

For AOL Paid Services, Optimization Is the Name of the Game

The organization implemented a new marketing solution to target customers with more relevant offers.

Facebook, Brand Consistency, and Personalization Influence Consumers

Facebook, Brand Consistency, and Personalization Influence Consumers

When it comes to engaging with brands, retail customers interact more with their Facebook pages than their websites.

Fan Engagement Drives ASU's Game- Winning Strategy

Fan Engagement Drives ASU's Game- Winning Strategy

Arizona State University scores fan engagement through user-generated content.

Calendars.com's Big Resolution? Breaking Down Big Data

Calendars.com's Big Resolution? Breaking Down Big Data

The calendar etailer launched new technology two weeks before Black Friday to drive insights from its online data.

Globetrotting Gnome Propels 5,000% ROI

Globetrotting Gnome Propels 5,000% ROI

Kern the Gnome travels the world and share his observations in this highly clever print campaign.

Under Armour's Tactical Strategy for Reaching the Military

Under Armour's Tactical Strategy for Reaching the Military

Under Armour teams up with ID.me, which offers a verification technology—a se­cure digital ID card—that allows consumers to prove their identity online.

LuckyVitamin.com's CX Strategy Is the Picture of Health

LuckyVitamin.com's CX Strategy Is the Picture of Health

Everything revolves around the customer for this discount seller of vitamins and nutritional supplements.

Espresso Education Wakes Up and Smells the Analytics

Espresso Education Wakes Up and Smells the Analytics

A digital content provider for schools in the UK gets a crash course in how to use its data to increase user engagement.

MassMutual's Customer-Led Marketing Revamp

MassMutual's Customer-Led Marketing Revamp

The financial services firm learns that listening to the voice of the customer is just common cents.

Refill on Loyalty at Kangaroo Express

Refill on Loyalty at Kangaroo Express

The convenience store chain channels customer enthusiasm for its popular refillable drink cup with a social preorder campaign.

One Email That Packs the Punch of Three

One Email That Packs the Punch of Three

A UK company that hosts online luxury car sweepstakes takes a risk and wins big with agile email and dynamic content.

SodaStream Pours on the User-Generated Content

SodaStream Pours on the User-Generated Content

The at-home soda maker turns to user-generated ads to help make its products part of consumers' everyday reality.

Targeted Emails Are Just What Delivery.com Ordered

Targeted Emails Are Just What Delivery.com Ordered

The local business online platform relies on automated emails to satisfy customers' hunger for relevancy.

DELL-ving Into the Future

DELL-ving Into the Future

The computer giant's ongoing transformation is prompting new marketing and service imperatives.

P&G Solves Diaper Dilemma with Qualitative Research

P&G Solves Diaper Dilemma with Qualitative Research

Sometimes the why is more important than the what.

Ford Captures Attention With the Anti-CAPTCHA

Ford Captures Attention With the Anti-CAPTCHA

Ford turns an online annoyance designed to nail trolls into an engaging branded experience designed for humans.

Hearst Uses Email Insights to Merge Its Print and Online Worlds

Hearst Uses Email Insights to Merge Its Print and Online Worlds

The magazine publisher links digital subscribers to print subscribers to get a full 360-degree view of the customer.

Westfield Balances Personalization with Privacy

Westfield Balances Personalization with Privacy

Global shopping center Westfield personalizes consumers shopping experiences without knowing their identity.

P.INK-spiration: Crowdfunding Tattoos for Breast Cancer Survivors

P.INK-spiration: Crowdfunding Tattoos for Breast Cancer Survivors

Creative agency Crispin Porter + Bogusky launches a social-based platform to connect talented tattoo artists with women looking to turn their mastectomy scars into empowering body art.

It's Trulia Important to Test Your Site

It's Trulia Important to Test Your Site

Testing your website might not be among your Top 10 Things To Do, but it's still one of the most important things to do.

Caltex Revamps Its Image by Driving Change

Caltex Revamps Its Image by Driving Change

Caltex called on media agency MEC to develop a campaign that would give the brand a reputation facelift in the Southeast Asia market.

Garofalo Pasta Invites Itself Over for Dinner

Garofalo Pasta Invites Itself Over for Dinner

Garofalo Pasta let fans enter for the chance to have a world-renown chef cook a pasta feast at their apartment. The catch? Afterwards he gets to crash on their sofa.

Nicor Gas Goes Green—and Makes Good

Nicor Gas Goes Green—and Makes Good

The Illinois-based natural gas company sparks awareness of its energy efficiency program among B2B prospects and homeowners.

Honda's #superengaging Social Strategy

Honda's #superengaging Social Strategy

The car brand taps Twitter and Vine to foster a deeper—and more fun—relationship with fans.

Nissan Takes Note With A Versa-tile Marketing Strategy

Nissan Takes Note With A Versa-tile Marketing Strategy

As customer needs change, the auto giant's U.S. marketing gasses up and keeps pace.

Adobe Targets Tomorrow's Creatives Today

Adobe Targets Tomorrow's Creatives Today

Adobe's global integrated campaign encourages big ideas and provides professional opportunities to students around the world.

Caterpillar Constructs its Social Media Strategy

Caterpillar Constructs its Social Media Strategy

Despite how easy it is to create a Facebook or Twitter profile, social media marketing is never turnkey. Just ask Caterpillar.

Chrysler CMO: Targeting Drives the Business

Chrysler CMO: Targeting Drives the Business

Olivier Francois suggests Will Ferrell got his start as Durango's spokesperson in a hotel room on a snowy day in Michigan.

Honda to the Drive-in Rescue

Honda to the Drive-in Rescue

The car brand harnesses the power of social media to help save an American institution on the verge of extinction.

SmartBear's Smart Data Solution

SmartBear's Smart Data Solution

Following a series of acquisitions, the software company reorganized its marketing automation for integrated lead management.

Škoda Creates the First Car/Hostel Hybrid

Škoda Creates the First Car/Hostel Hybrid

Guests staying at the Škoda in-car hostel had the opportunity to test drive their accommodations.

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