New product, update, and partnership announcements from the Microsoft Dynamics Convergence conference that concludes today in Atlanta.
The auto brand has a high profile among young drivers and plans to rev up distribution of user-generated content using high-performance technology.
Generating compelling customer experiences is a requisite for profitable brands and nonprofits alike.
The companies use targeted direct mail to showcase global student creativity via a mutually beneficial partnership between brand, agency, and vendor.
Education and entertainment are Beretta's two principal missions in social media.
Vestas reaches previously untapped C-level prospects by creating highly relevant content and working with LinkedIn to develop a brand new targeting tool.
Data and storytelling comprise the nuts and bolts of the innovator's Brilliant Machines campaign.
Launching a loyalty program can be a latte of work. But building one based on consumer feedback and solid data creates the perfect blend.
Commercial printer Xeikon reaches relevant prospects using a hypertargeted, personalized direct mailer designed to open the door to sales calls.
When your business is content, how you organize that content is as important as its quality—especially online.
The boutique hotel chain uses analytics to quickly cull and act on customer feedback, and target guests with super-relevant offers.
Gartner analysis shows acquisition as the common denominator among leading marketing resource management providers.
Mercola found that a clean list and attention to deliverability helped increase email newsletter open rates.
T-Mobile uses social network analysis to identify influencers within customer communities so it can focus its marketing dollars and, ultimately, decrease churn.
The telecom reinvented itself and its marketing with a laser focus on mobile customers' expectations and preferences.
System Pavers initiated content marketing as a way to increase customer loyalty and engagement toward the tail end of the housing crisis felt deeply by California.
The organization implemented a new marketing solution to target customers with more relevant offers.
When it comes to engaging with brands, retail customers interact more with their Facebook pages than their websites.
Arizona State University scores fan engagement through user-generated content.
The calendar etailer launched new technology two weeks before Black Friday to drive insights from its online data.
Kern the Gnome travels the world and share his observations in this highly clever print campaign.
Under Armour teams up with ID.me, which offers a verification technology—a secure digital ID card—that allows consumers to prove their identity online.
Everything revolves around the customer for this discount seller of vitamins and nutritional supplements.
A digital content provider for schools in the UK gets a crash course in how to use its data to increase user engagement.
It's easy for marketers to get entangled in Big Data, technology, and complicated algorithms. Here are four tips every marketer needs to follow to keep it simple.
The financial services firm learns that listening to the voice of the customer is just common cents.
The convenience store chain channels customer enthusiasm for its popular refillable drink cup with a social preorder campaign.
A UK company that hosts online luxury car sweepstakes takes a risk and wins big with agile email and dynamic content.
The at-home soda maker turns to user-generated ads to help make its products part of consumers' everyday reality.
The local business online platform relies on automated emails to satisfy customers' hunger for relevancy.
The computer giant's ongoing transformation is prompting new marketing and service imperatives.
Sometimes the why is more important than the what.
Ford turns an online annoyance designed to nail trolls into an engaging branded experience designed for humans.
The magazine publisher links digital subscribers to print subscribers to get a full 360-degree view of the customer.
Global shopping center Westfield personalizes consumers shopping experiences without knowing their identity.
Creative agency Crispin Porter + Bogusky launches a social-based platform to connect talented tattoo artists with women looking to turn their mastectomy scars into empowering body art.
Testing your website might not be among your Top 10 Things To Do, but it's still one of the most important things to do.
Caltex called on media agency MEC to develop a campaign that would give the brand a reputation facelift in the Southeast Asia market.
Garofalo Pasta let fans enter for the chance to have a world-renown chef cook a pasta feast at their apartment. The catch? Afterwards he gets to crash on their sofa.
The Illinois-based natural gas company sparks awareness of its energy efficiency program among B2B prospects and homeowners.
The car brand taps Twitter and Vine to foster a deeper—and more fun—relationship with fans.
As customer needs change, the auto giant's U.S. marketing gasses up and keeps pace.
Adobe's global integrated campaign encourages big ideas and provides professional opportunities to students around the world.
Despite how easy it is to create a Facebook or Twitter profile, social media marketing is never turnkey. Just ask Caterpillar.
Olivier Francois suggests Will Ferrell got his start as Durango's spokesperson in a hotel room on a snowy day in Michigan.
The car brand harnesses the power of social media to help save an American institution on the verge of extinction.
Following a series of acquisitions, the software company reorganized its marketing automation for integrated lead management.
Guests staying at the Škoda in-car hostel had the opportunity to test drive their accommodations.
Sometimes the buzz generated from a word-of-mouth campaign is especially sweet.
The golf app taps the buzz surrounding key sporting events to generate active engagement and fierce loyalty.
Zappos Labs is an innovative arm of the retailer's marketing department that experiments with new technologies.
Zappos mixes customer service with sophisticated data to create loyal customers who bring friends.
For Hollister, social commerce means putting social first with commerce to follow.
Redken's content strategy enables the salon brand to develop and deliver relevant content based on changing consumer interests and trends.
The residential cleaning service company freshens up its media mix.
SASS Global Travel hit the slopes with personalized video messages to its superfans.
TriNet cooks up an 18% response rate with its faux yam-inspired direct mail campaign.
The food packaging company uses hyper-personalized direct mail to drive a 53% conversion rate.
Madrid's Reina Sofia Concrete Invention retrospective features customizable smartphone audio tours. It's an interactive campaign to behold.
Sauza Tequila spread buzz about—and boost sales of—Sauza's new Sparkling Margarita product among its target female demographic. Sexy.
The hotel chain spices up its global marketing with local flavor.
The eco-friendly Clorox brand teams up with digital agency Critical Mass to create the Dolphin Translator app.
The company institutionalized its social listening program and watched it almost immediately impact the bottom line.
Following its streak of 2012 Tony Award wins, Once the Musical expands its audience with an intelligent campaign that cleverly capitalizes on existing buzz.
Sunshine Learning Centre's proprietors found that sending email with more informational content produced better results.
While every homeowner would love a nice kitchen, not everyone's idea of what makes up a nice kitchen is the same. Waypoint's customized direct mail campaign tailored its imagery to specific customer segments.
How Chad Parker's growing network of health-oriented food franchises are nourished by a vibrant search optimization operation.
The Colorado Department of Health & Environment aims to strip the taboo from the public conversation on sexual health and unintended pregnancy.
The University of Florida looks to capture sports fans' attention on second screens, as well as on the field of play.
Jewelry retailer Limoges had to polish up its email marketing tactics.
The global foodstuffs brand stocks its website with deliciously on-target content for foodservice operators.
The contact lens brand leverages a bespoke CRM platform to engage consumers with super-targeted emails.
What if you didn't have to leave your hotel room at check-out until the next guest had actually arrived. Naked Communications made that dream a reality.
To support the launch of Goo Gone Oven & Grill Cleaner, Marcus Thomas created a clever DRTV campaign with an unexpected star: a talking oven with a dirty mouth.
A primer on the prestige makeup brand's content, search, and social strategies.
Hot DAM: The tomato product retailer uses digital asset management to save time, money—and keep its marketing department running smoothly.
How AIA unlocked the door to a category and released the first bail brand to the public.
Burger chain Mooyah sees results by combining mobile and email into its secret marketing sauce.
The Canadian postal service reeducates agencies on why direct mail is a core part of any well-rounded integrated campaign.
Low-income Americans don't eat nearly as well as affluent ones, but they text twice as much—so two nutrition action groups tried an SMS program to raise their nutritional profiles.
Point Defiance Zoo and Aquarium joins forces with BrightStar Partners to optimize email strategy, and enhance visitor experience.
Sometimes it's important for a brand to have a sense of humor. That's why West Coast grocery chain launched it's recent f&easy multichannel campaign.
Chico's launched its third annual "May Is for Miracles" campaign this past spring to drive digital engagement and donations for hospitals.
The safety signage manufacturer boosts conversions with testing tool that doesn't tax its IT department.
The Atlanta-based bank's optimized website pays dividends.
The airline's rebrand promises a more tech-savvy, customer-centric experience.
The French automobile manufacturer goes mobile with an e-book app that takes users on an engaging tour of its newest offering, the Captur 2013.
Dreamfields Foods uses a fan club email technique to energize the diabetes sufferers who depend on their pasta.
Motorcycle Superstore travels its own road with its in-house ecommerce platform. However it still needs a powerful analytics engine to power customers down the purchase path.
Air New Zealand's click rates soar with help from interactive, dynamic online ads.
The credit union markets to its military members through contact center agents armed with customer data.
Revolve Clothing implemented a messaging strategy around customer segmentation and insight.
Lassen Innovation uses business savvy and VoC to create an educational toy designed with an ear to social chatter.
To generate buzz for the release of The Elder Scrolls Online, Bethesda Softworks is sending themed food trucks to key gamer markets.
WWF partners with BBDO Moscow to create an interactive online game featuring a virtual depiction of the polar bear's plight.
The hotel brand reimagines the guest experience for its "masterblender" customers.
Lion Brand Yarn builds off its loyal customer base in a changing social media landscape.
Gift basket purveyor Harry & David uses multivariate testing to give its e-commerce visitors the online experience they crave.
More than a third of the opt-ins to a promotion at an Ohio mall made purchases at participating stores after receiving text messages.
How charity: water met its $1.7m fundraising goal in a single month with a more mature email strategy.
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