Mitsubishi's New Creative Direction for Plug-In Hybrid

Marketing Strategy

Mitsubishi's New Creative Direction for Plug-In Hybrid

A new model meant a new kind of campaign for Mitsubishi

Top 10 DMN Case Studies of 2016

Marketing Strategy

Top 10 DMN Case Studies of 2016

From Hilton Hotels to 7-Eleven, here are some of our most interesting case studies of last year.

LensCrafters Looks to 360 Video to Highlight Childhood Vision Problems

Customer Experience

LensCrafters Looks to 360 Video to Highlight Childhood Vision Problems

An immersive experience give you the perspectiveof a child struggling to see

Magellan Vacations Drives Efficiency and Collaboration with BI Solution

Marketing Strategy

Magellan Vacations Drives Efficiency and Collaboration with BI Solution

A breakdown of how the online travel agency leverages its technology stack across the organization.

A Brand to Remember: The Evolution of Nicholas Sparks

Marketing Strategy

A Brand to Remember: The Evolution of Nicholas Sparks

Twenty years after The Notebook's debut, Sparks and his literary agent share how they engage multi-generational fans across different media.

Personalization Is the Key to Hilton Worldwide's Customer Loyalty

Loyalty

Personalization Is the Key to Hilton Worldwide's Customer Loyalty

How the global hotel chain's loyalty program offers the data it needs to create tailored experiences for its guests.

Miz Mooz Drives Conversion Through Site Optimization

E-commerce

Miz Mooz Drives Conversion Through Site Optimization

The New York-based footwear company survived a tumultuous vendor relationship and found success in a new agency partnership.

Shari's Café and Pies Uses Data to Slice and Dice Reward Members

Loyalty

Shari's Café and Pies Uses Data to Slice and Dice Reward Members

The family restaurant chain uses demographic, behavioral, and purchase data to send targeted offers to its rewards members and grow visit frequency and spend among younger customers.

Harley-Davidson of NYC Revs Up Its Targeting With AI

Marketing Strategy

Harley-Davidson of NYC Revs Up Its Targeting With AI

The motorcycle dealership boosts sales and reach through automated digital marketing.

Automation and Segmentation Heat Up PHE's Email Program

Marketing Strategy

Automation and Segmentation Heat Up PHE's Email Program

A breakdown of the adult toy and entertainment company's triggered messages.

Princess Auto: Bringing Inventory to the People

Marketing Strategy

Princess Auto: Bringing Inventory to the People

Princess Auto is solving the problem of remote inventory with order management vendor OrderDynamics

Clorox Delivers a Fresh Back-to-School Strategy

Marketing Strategy

Clorox Delivers a Fresh Back-to-School Strategy

A rundown of the brand's most recent back-to-school campaign; plus, four tips on how to plan for next year.

Rare.us Wrangles Success with Email Campaign

Marketing Strategy

Rare.us Wrangles Success with Email Campaign

How a website leveraged targeted email newsletters to win 400 million monthly visitors.

Personalized Emails Cross the Finish Line

Marketing Strategy

Personalized Emails Cross the Finish Line

Finish Line pairs evergreen email campaigns with triggered personalized messaging

PreSonus Finds Its Email Marketing Rhythm

Marketing Strategy

PreSonus Finds Its Email Marketing Rhythm

The provider of music production and recording tools increased direct sales and engagement after implementing a new ESP and introducing new capabilities, like segmentation and automation.

The Humane Society Fetches ROI and Engagement

Marketing Strategy

The Humane Society Fetches ROI and Engagement

The animal advocacy organization experiments with different creative elements in its string of email campaigns.

Zippy Shell Franchise Boxes Up Its Old Marketing Strategy

Marketing Strategy

Zippy Shell Franchise Boxes Up Its Old Marketing Strategy

The portable storage and moving franchise managed to grow its customer base through digital and radio.

EAT Club Devours Its Lead Follow-Up Time

Marketing Strategy

EAT Club Devours Its Lead Follow-Up Time

The office lunch delivery service relies on new technology to better connect its lead-capture and CRM systems.

Wayfair Designs Search Ads with Engagement and ROI in Mind

Marketing Strategy

Wayfair Designs Search Ads with Engagement and ROI in Mind

The online home furniture and décor brand leveraged Yahoo's advertising solution to reach high-valued customers.

Lyon: The City of CRM

Marketing Strategy

Lyon: The City of CRM

The French city's government digitizes many of its municipal processes to provide more efficient and resourceful solutions for its citizens and staff.

Anderson Canyon Nails 200x ROI Through Direct Mail Video

Direct Mail

Anderson Canyon Nails 200x ROI Through Direct Mail Video

The architectural design firm generated a significant return on its investment by sending direct mail video players to a small pool of executives.

Dormify Decks Out Its Email Marketing With Automation and Segmentation

Marketing Strategy

Dormify Decks Out Its Email Marketing With Automation and Segmentation

The home décor brand for young adults experienced a 92% increase in email revenue by introducing segmentation and enhancing its welcome series and shopping-cart-abandonment messages.

8 Social Targeting Lessons Marketers Can Learn From Heineken

Social Media

8 Social Targeting Lessons Marketers Can Learn From Heineken

Heineken USA's media director shares the secrets to success he's learned over the years.

20 Important Case Studies from DMN

Marketing Strategy

20 Important Case Studies from DMN

Our best of series focuses on Case Studies

Lexus's Bracket Challenge Scores Engagement and Brand Favorability

Marketing Strategy

Lexus's Bracket Challenge Scores Engagement and Brand Favorability

The luxury automotive brand experiences big wins by relying on content, data, and technology.

TestingMom.com Gets a Crash Course in Segmentation

Marketing Strategy

TestingMom.com Gets a Crash Course in Segmentation

The online education platform increases open rates, delivery rates, and conversion by switching ESPs and experimenting with targeted emails.

HealthiNation Trades Content for Email Addresses in Holiday Campaign

Marketing Strategy

HealthiNation Trades Content for Email Addresses in Holiday Campaign

The health video startup ran a campaign in which it exchanged holiday cookbooks for email addresses.

Blue Cross Blue Shield RI on Introducing Email Segmentation to your Company

Multichannel Marketing

Blue Cross Blue Shield RI on Introducing Email Segmentation to your Company

Health insurance provider Blue Cross Blue Shield Rhode Island drove engagement, leads, and conversion through its segmented campaigns.

Personalization Helps Marmot Improve Conversion Rates

Marketing Strategy

Personalization Helps Marmot Improve Conversion Rates

The outdoor apparel and equipment brand uses customer Web behavior to generate tailored recommendations and experiences.

Harman Unwraps Retargeting for the Holidays

Social Media

Harman Unwraps Retargeting for the Holidays

The parent company of consumer electronics brand JBL relied on sequential messaging and retargeting techniques to guide people down the path to purchase.

Schlafly Taps Into Mobile Marketing

Mobile Marketing

Schlafly Taps Into Mobile Marketing

The independent craft brewery debuts a new app and implements beacon technology to better engage customers and help them find its products.

Data Helps Raen Optics Focus on Its Customers

Marketing Strategy

Data Helps Raen Optics Focus on Its Customers

The handmade eyewear company experiments with dynamic messaging to increase email signups, conversion rates, and average order value.

Building Loyalty One Pretzel at a Time

Marketing Strategy

Building Loyalty One Pretzel at a Time

How Auntie Anne's uses mobile and social to keep customers coming back for more.

A Culturally Nuanced Approach to Gaining Brand Loyalty

Marketing Strategy

A Culturally Nuanced Approach to Gaining Brand Loyalty

Western Union cuts through the noise of a crowded marketplace by tuning in to its customers' values and aspirations.

HostGator Uses Retargeting to Sink Its Teeth Into Double-Digit Revenue Growth

Marketing Strategy

HostGator Uses Retargeting to Sink Its Teeth Into Double-Digit Revenue Growth

The Web hosting company's cart-abandonment email strategy delivers an uplift of 63% in daily recovered revenue.

Golf Channel Tees Up a New Email Strategy

Marketing Strategy

Golf Channel Tees Up a New Email Strategy

The company is scoring new high-value email subscribers using a robust, multichannel acquisition strategy.

Unique Vintage Ditches Retro Loyalty Programs

Social Media

Unique Vintage Ditches Retro Loyalty Programs

The vintage-inspired clothing and accessories company gave its loyalty program a modern twist by rewarding consumers for engagement, not just purchases.

3 Day Blinds Case Study: How Integrating MarTech and AdTech Changes Everything

Multichannel Marketing

3 Day Blinds Case Study: How Integrating MarTech and AdTech Changes Everything

Creating seamless brand experiences and fueling engagement across the customer journey requires a data-driven, integrated approach. Learn how 3 Day Blinds worked with Turn and Marketo to connect their digital advertising and marketing automation and uncover actionable insights about their audience.

Do your mobile metrics measure up?

Mobile Marketing

Do your mobile metrics measure up?

New industry benchmarks for mobile campaign measurement

AIG Advisor Group Invests in Multichannel Marketing

Multichannel Marketing

AIG Advisor Group Invests in Multichannel Marketing

The financial planning firm relies on its advisors to boost company awareness and recruit prospects.

Petco Aims to Be Top Dog

Marketing Strategy

Petco Aims to Be Top Dog

The animal supply retailer turns 50 this year, and it's keeping up with what its customers crave most—meaty marketing to engage them.

3 Building Blocks of Better Campaigns

Marketing Strategy

3 Building Blocks of Better Campaigns

11 Marketing Campaigns That Will Inspire You

Marketing Strategy

11 Marketing Campaigns That Will Inspire You

Here's a catalogue of several recent campaigns sure to spark innovation, creativity, and results.

Is It Game Over or Game-On for GameStop?

Marketing Strategy

Is It Game Over or Game-On for GameStop?

The ever-evolving industry may force the video game retailer to hit the reset button on its business model.

Data Solves the Questions About.com Couldn't Answer

Marketing Strategy

Data Solves the Questions About.com Couldn't Answer

After years of flat traffic, the website launched a redesign based on an analysis of how people engaged with its content.

Brooklyn Nets Reboot a Storied Basketball Brand

Marketing Strategy

Brooklyn Nets Reboot a Storied Basketball Brand

Pride. Attitude. A fresh start. You'll find them all in Brooklyn, as the National Basketball Association's Nets franchise did by moving to New York City's most populous and hippest borough.

Direct Mail Still Kounts

Direct Mail

Direct Mail Still Kounts

There's certainly something to be said for in-person interactions at trade shows and the engagement opportunities they facilitate.

American Red Cross Breathes New Life into its Marketing

Multichannel Marketing

American Red Cross Breathes New Life into its Marketing

A healthy dose of data and marketing technology is enabling the organization to launch innovative approaches to creating personalized customer experiences.

DELL-ving Into the Future

Social Media

DELL-ving Into the Future

The computer giant's ongoing transformation is prompting new marketing and service imperatives.

Nicor Gas Goes Green—and Makes Good

Social Media

Nicor Gas Goes Green—and Makes Good

The Illinois-based natural gas company sparks awareness of its energy efficiency program among B2B prospects and homeowners.

A Brief on Jockey's New Brand Perception

Social Media

A Brief on Jockey's New Brand Perception

The undergarment manufacturer targets a younger, more feminine audience.

SmartBear's Smart Data Solution

Marketing Strategy

SmartBear's Smart Data Solution

Following a series of acquisitions, the software company reorganized its marketing automation for integrated lead management.

Timeless Truth #8: You Are the Sunshine of Your Life

Marketing Strategy

Timeless Truth #8: You Are the Sunshine of Your Life

Why marketers need to focus on "you."

For Smashbox, Education is the Ultimate Foundation

Social Media

For Smashbox, Education is the Ultimate Foundation

A primer on the prestige makeup brand's content, search, and social strategies.

Will Customers Fall in Love With Your Brand?

Marketing Strategy

Will Customers Fall in Love With Your Brand?

A discussion with author Brian Sheehan on connecting with customers on an emotional level.

Makino's Well-Oiled, Integrated Marketing Effort

Multichannel Marketing

Makino's Well-Oiled, Integrated Marketing Effort

The brand generates serious buzz with a highly targeted campaign.

Lights, Camera, Market

Mobile Marketing

Lights, Camera, Market

It's up to brands to empower consumers to explore, while providing seamless real-time experiences at every touchpoint, says Forrester. No pressure.

Nokia: The Once and Future(?) King

Mobile Marketing

Nokia: The Once and Future(?) King

The once-ubiquitous mobile device manufacturer, now an underdog, puts social at the heart of its marketing mix as it tries to reclaim its stature.

At Caesars, Digital Marketing Is No Crap Shoot

Marketing Strategy

At Caesars, Digital Marketing Is No Crap Shoot

When it comes to ROI in digital marketing, Caesars isn't gambling. Here's how it uses analytics to plan and cash in on its promotional activities.

A Healthy Dose of Consumer Data Supplements Email Marketing

Marketing Strategy

A Healthy Dose of Consumer Data Supplements Email Marketing

Natural Partners fortifies its email marketing campaigns using customer data.

Hertz Shifts Gears With Responsive Web Design

Multichannel Marketing

Hertz Shifts Gears With Responsive Web Design

Hertz Corporation relaunched websites use responsive web design to improve the customer experience across channels.

Sony Creates Pictures Worth 1,000 Words

Marketing Strategy

Sony Creates Pictures Worth 1,000 Words

The electronics giant uses search queries to select video topics that aim to engage, educate, entertain, and keep Sony top-of-mind.

Nonprofit supports diversity in business

Direct Mail

Nonprofit supports diversity in business

On a mission: Northwest Center's integrated awareness campaign challenges stereotypes and breaks down the status quo.

AARP Adapts its Marketing Channels

Social Media

AARP Adapts its Marketing Channels

More than half of seniors use the Internet, so the nonprofit is embracing video and social media to engage its digitally active members.

Rise above a crowded digital landscape

Multichannel Marketing

Rise above a crowded digital landscape

The secrets to a brand gaining digital "all-star" status are the think multichannel, collaborate cross-functionally, and take creative risks.

40 under 40: What's been your favorite campaign to work on?

Multichannel Marketing

40 under 40: What's been your favorite campaign to work on?

It's all about the work. The 40 under 40 winners share the campaigns they worked on that they're most proud of.

San Antonio's social battle cry fuels a user-generated travel campaign

Social Media

San Antonio's social battle cry fuels a user-generated travel campaign

While "Remember the Alamo!" is one of the most iconic phrases in the English language, San Antonio has more to offer tourists than Davy Crockett hats.

Man up, Brut style

Marketing Strategy

Man up, Brut style

How manly is too manly? Brut's tagline, "the essence of man," takes on a new meaning with its 2012 campaign ads.

Skype campaign derides the lack of social in social media

Social Media

Skype campaign derides the lack of social in social media

Skype is aiming to give consumers in the U.K. what it calls a "one way ticket back to humanity."

Gap launches digital and social campaign

Marketing Strategy

Gap launches digital and social campaign

Gap launched a digital and social marketing campaign May 10, said Rachel Tipograph, global director of digital and social media at the Gap. The "Be Your Own T" campaign accompanies the launch of a new t-shirt collection and includes several digital experiences, including a Facebook initiative.

Dressbarn leverages social media for Mother's Day campaign

Social Media

Dressbarn leverages social media for Mother's Day campaign

Women's clothing retailer the dressbarn partnered with digital advertising agency Conversation LLC to launch on May 4 "Share Your (MOM)ent," a national Mother's Day campaign enticing customers to interact with the brand using social media, said Dressbarn's senior manager of marketing at the company Donna Baccollo.

Men's Wearhouse campaign uses Facebook to gather customer insights

Social Media

Men's Wearhouse campaign uses Facebook to gather customer insights

The Men's Wearhouse launched its national campaign "Suit Yourself," incorporating a revamped website, social media engagement and national TV spots, with the aim of gauging the perception of men and women about modern fashion styles, said Joseph Nolan, the company's director of new media.

Condom brand's naughty site

Marketing Strategy

Condom brand's naughty site

The Okamoto Freedom Project's e-commerce destination offers a range of products that, according to the site, will help visitors be "naughty."

Taco Bell says: 'Live Mas'

Social Media

Taco Bell says: 'Live Mas'

Taco Bell teamed up with Doritos to create "Doritos Locos Tacos," a new product featuring Doritos-flavored shells.

Direct Mail

USPS to launch mobile barcode incentive campaign

The U.S. Postal Service (USPS) will initiate a campaign this summer incenting businesses to incorporate 2D mobile codes on their direct marketing fliers, said Tom Foti, manager of direct mail and periodicals at USPS, during the panel "Promotions and Incentives for Mail" at the 2012 National Postal Forum in Orlando, Fla.

Virtual grocery store in South Korea

Mobile Marketing

Virtual grocery store in South Korea

Can't make it to the shops? No worries. Grocery chain Tesco, rebranded as Homeplus in South Korea, brings them to you.

Direct Mail

USPS launches small businesses product, campaign

The U.S. Postal Service has launched an integrated media campaign to promote its Web-based service Every Door Direct Mail, a free suite of mailing services for small businesses available over the Web, said Patricia Licata, senior PR representative at USPS. USPS also re-designed its online shipping tool Click-N-Ship and said a Click-N-Ship for Business product will be available mid-April.

Organizing to campaign

Social Media

Organizing to campaign

You will probably hear me say this a lot: I wrote my 2008 master's thesis on online social networks (OSNs) in relation to the 2008 Presidential Elections. That election was the first time presidential candidates used online social networks to campaign.

It's alive! HarperCollins augments reality

Mobile Marketing

It's alive! HarperCollins augments reality

HarperCollins teamed with Dentsu to launch a mobile Quick Response code campaign that drove in-store activity and online engagement.

Cadbury fans 'keep team GB pumped' for the Olympics

Social Media

Cadbury fans 'keep team GB pumped' for the Olympics

Cadbury and agency Hypernaked launched a campaign that calls on Brits to motivate top UK athletes through song.

Smoothie King shakes it up with weight loss campaign

Social Media

Smoothie King shakes it up with weight loss campaign

Smoothie King launched an initiative in January geared towards promoting better health and helping its customers stick to their New Year weight loss resolutions.

McDonald's Twitter campaign backfires with popular hashtag

Social Media

McDonald's Twitter campaign backfires with popular hashtag

McDonald's learned the hard way that social network campaigns take away their ability to control the message.

Jaguar's new campaign: "Just Endangered Not Extinct"

Marketing Strategy

Jaguar's new campaign: "Just Endangered Not Extinct"

Jaguar's "Alive" campaign (or ALIVE, if one considers the press statement) is a massive branding effort unveiled February 27, modernizing the luxury line of automobiles with slick new logos and some spiffy TV spots, the latter of which tout how the luxury line of automobiles "is as alive as we are."

Targeting Video Series: Karen Quintos, SVP & CMO, Dell

Marketing Strategy

Targeting Video Series: Karen Quintos, SVP & CMO, Dell

Karen Quintos, SVP and CMO, Dell, on how the brand is striving to better target its customers

P&O Cruises aids landlubbers with reservations

Social Media

P&O Cruises aids landlubbers with reservations

To dispel misconceptions about traveling on a cruise ship and to promote cruising as a fun vacation option, Carnival Australia's P&O Cruises tapped creative agency BMF to help find Australia's ultimate landlubbers.

App synergizes buzzword ROI

Social Media

App synergizes buzzword ROI

The interactive BizWords iOS app was created by direct agency Organic for Hilton Garden Inn to "help business travelers decode and navigate the business speak that has become so common in the workplace," the hotel chain said on its site.

Agency friends spin to win office swag and aid charity

Marketing Strategy

Agency friends spin to win office swag and aid charity

In advance of Marcus Thomas's planned 2012 move to a larger office space, the Cleveland-based marketing and PR firm got rid of 10-years worth of accumulated clutter in a creative way that also benefited the Akron Children's Hospital Fund.

Restaurant gives drunk drivers a helping finger

Mobile Marketing

Restaurant gives drunk drivers a helping finger

TDA_Boulder's community service campaign for Colorado chain Hapa Sushi targeted parked cars throughout the Denver and Boulder neighborhoods where people most often go out on the town.

Dell's transformation

Social Media

Dell's transformation

Dell strives to better target its customers and market its brand.

AT&T CMO heralds targeted approach

Multichannel Marketing

AT&T CMO heralds targeted approach

For David Christopher, AT&T's CMO of Mobility and Consumer Markets, it's the power and speed of technology that have made his career most rewarding.

Dish Network misses mark on static 'offer'

Marketing Strategy

Dish Network misses mark on static 'offer'

Talk about your "static" emails. On Jan. 2, Dish Network contacted a Direct Marketing News staffer who willingly agreed to accept emails from the satellite TV services provider. Poor staffer.

Pandora's targeting model hard to parse

Mobile Marketing

Pandora's targeting model hard to parse

If you live in New York City and listen to blues-rock band The Black Keys, you probably need someone to repair your apartment's plumbing and/or heating. You also likely are in the market for a luxury car — at least according to Internet radio provider Pandora.

IKEA enlists fans to target their own friends

Social Media

IKEA enlists fans to target their own friends

The "Bring Your Own Friends" campaign from IKEA USA gave back to its customers while at the same time raised money for charity. Who can beat that?

Vicks gets moms' ear with flu warnings

Marketing Strategy

Vicks gets moms' ear with flu warnings

New and expecting moms can track regional flu activity with ads from mobile apps.

Social Media

FYI Direct to launch campaign for FreeScore.com

FYI Direct is launching an integrated campaign for its FreeScore.com brand, a company that gives free credit scores online. Two new TV commercials will begin airing on Feb. 6 along with online efforts.

Edible Arrangements names Stern AOR

Marketing Strategy

Edible Arrangements names Stern AOR

Edible Arrangements International, Inc. named Cleveland-based Stern Advertising its agency of record (AOR) for national creative, including television, print and likely some online display, said Steve Thomas, chief marketing officer of Edible Arrangements, on Jan. 12.

A call for email détente: efficient marketing

Marketing Strategy

A call for email détente: efficient marketing

Almost every time I wind up on some company's email database, I get punished for it.

Axe campaign has fans collaboratively write graphic novel online

Social Media

Axe campaign has fans collaboratively write graphic novel online

Unilever launched a campaign with digital agency Razorfish to promote a new line of Axe body spray called Anarchy. The campaign centers around a YouTube-based graphic novel that is being written in real time, which the company is promoting through its Facebook, Twitter and YouTube pages.

Incentives can fuel the idea

Direct Mail

Incentives can fuel the idea

Incentives are often the lesser concern when developing a direct marketing campaign, but can help companies make headway in getting in front of prospects.

Tate & Lyle launches b-to-b direct mail, email campaign

Direct Mail

Tate & Lyle launches b-to-b direct mail, email campaign

Agribusiness manufacturer Tate & Lyle is launching a b-to-b direct mail and email campaign this week to promote and generate leads for its new brand of sweetener, called Purefruit.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above