CarSmart.com to Offer Info on Saturn Vehicles

Share this article:
Viewers at CarSmart.com, a consumer information Web site for the automobile industry, are now able to get specifications and pricing about vehicles offered by Saturn Corp., according to an agreement between the two firms.


Because of the deal, Saturn, Irvine, CA, will receive consumer information resulting from purchase inquiries about the automaker at the Web site. CarSmart, San Ramon, CA, gains another notable name in the car industry as the site furthers its online offering of consumer information on automobiles. Financial terms of the deal were not disclosed.


This agreement follows CarSmart's recent sale to Autobytel.com Inc. That transaction combined the two companies' customer databases, now totaling more than 7 million consumers available on file for marketing campaigns. The database can pinpoint a customer's individual preferences for purchasing decisions such as vehicle color.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.