Cars.com Taps DDB Shops
Cars.com is owned by Classified Ventures Inc., whose backers are The New York Times Co., The Washington Post Co., Tribune Co., Gannett Co., Knight Ridder and The McClatchy Co.
Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.
There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.
Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.