Cars.com Taps DDB Shops
Cars.com is owned by Classified Ventures Inc., whose backers are The New York Times Co., The Washington Post Co., Tribune Co., Gannett Co., Knight Ridder and The McClatchy Co.
In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.
The snacks brand found a healthy way to navigate today's world of digital marketing saturation.
It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.