Cars.com Taps DDB Shops
Cars.com is owned by Classified Ventures Inc., whose backers are The New York Times Co., The Washington Post Co., Tribune Co., Gannett Co., Knight Ridder and The McClatchy Co.
Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.
It continues to integrate functionalities from BlueKai, Responsys, and Eloqua.
Marketers have always put calls-to-action in messaging, but research suggests that sequenced ads may be more effective.