Carolyn Gardner, Sitebrand,

Carolyn Gardner is director of customer experience at Sitebrand. Reach her at cgardner@sitebrand.com.

Most Recent Articles by Carolyn Gardner, Sitebrand,

Creating a relevant e-mail experience from click to conversion

Creating a relevant e-mail experience from click to conversion

As e-mail marketers, you assume subscribers will only spend a few seconds reading your e-mails — at which point they decide to keep reading, move on to the next e-mail or delete. In order to make sure as many subscribers as possible opt to keep reading, you work at making your e-mails more meaningful, more personal and ultimately, more relevant.

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »