Carolyn Gardner, Sitebrand,

Carolyn Gardner is director of customer experience at Sitebrand. Reach her at cgardner@sitebrand.com.

Most Recent Articles by Carolyn Gardner, Sitebrand,

Creating a relevant e-mail experience from click to conversion

Creating a relevant e-mail experience from click to conversion

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As e-mail marketers, you assume subscribers will only spend a few seconds reading your e-mails — at which point they decide to keep reading, move on to the next e-mail or delete. In order to make sure as many subscribers as possible opt to keep reading, you work at making your e-mails more meaningful, more personal and ultimately, more relevant.

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