Most Recent Articles by Carolyn Gardner, Sitebrand,
As e-mail marketers, you assume subscribers will only spend a few seconds reading your e-mails — at which point they decide to keep reading, move on to the next e-mail or delete. In order to make sure as many subscribers as possible opt to keep reading, you work at making your e-mails more meaningful, more personal and ultimately, more relevant.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...