As e-mail marketers, you assume subscribers will only spend a few seconds reading your e-mails — at which point they decide to keep reading, move on to the next e-mail or delete. In order to make sure as many subscribers as possible opt to keep reading, you work at making your e-mails more meaningful, more personal and ultimately, more relevant.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.