Recent Articles
November 03, 2009
Radio online revenues are expected to grow by double digits this year, totaling $441 million. The figure would represent a 12% year-over-year increase, according to a report by SNL Kagan, a financial data intelligence firm that specializes in media and communications. The firm predicts an even more robust increase next year, forecasting online radio revenue growth of 20%, year over year, to $530 million.
November 03, 2009
Email Data Source said it will reveal a Twitter monitoring tool on November 4 at the AdTech trade show in New York. The e-mail data analysis firm will incorporate the Twitter-measurement tool with its existing e-mail analytics tool. The platform will be available to clients, with plans to market it to prospects as well.
October 31, 2009
Jung von Matt/Neckar, a German ad agency, created buzz for publisher Eichborn at the Frankfurt Book Fair this month. The agency outfitted 200 flies with banner ads to promote their exhibition booth at the show. What do you call that? A "fly circus?"
October 26, 2009
I'm back from the Direct Marketing Association's annual conference with a stack of business cards as big as my head. I always return from DMA Annual exhausted, but with a renewed sense of vigor and great story ideas.
October 21, 2009
After hitting some of the overlapping parties and events Sunday night during the DMA's annual conference - Xerox's rooftop networking event and the DM Buzz party at the Hard Rock Hotel's Club 207 - I wandered back to my hotel room to find a door hanger ad from iContact hanging on my door.
October 21, 2009
Shelly Lazarus, chairwoman of Ogilvy & Mather Worldwide, became the latest industry luminary to be inducted into the Direct Marketing Association's Hall of Fame. Lazarus was honored by the association on October 20 at its annual conference in San Diego. It is the second time the group has honored Lazarus. DMA named her Woman of the Year in 2002.
October 20, 2009
Fast-food chain Chick-fil-A will launch a Web site on October 21 — www.eatmorechikin.com — as a separate Web experience from its primary site. The company's ultimate goal is to build an additional e-mail database for the brand. The quirky site, created by the food company's interactive agency Click Here, will be designed to look like it was created by cows.
October 19, 2009
The Direct Marketing Educational Foundation Awards presented on October 17 during the Direct Marketing Association's annual conference in San Diego honored four industry executives for their leadership and vision in guiding future direct marketers. DMEF also succeeded in raising more than $175,000 in its Program and Scholarship Auction.
October 19, 2009
Ford Motor Company, a 106-year-old mainstay of American manufacturing that has long relied on traditional media to promote its product lines, has a fairly sophisticated approach to social media. The carmaker says its strategy hinges on a dual philosophy of both being present in the conversation and consistency in execution.
October 16, 2009
Brookstone announced October 16 it has appointed Ronald Boire president and CEO. Boire will also join Brookstone's board of directors. Boire previously served as president for North America and corporate EVP for Toys "R" Us.