Carmichael Lynch Integrates Interactive, Direct Units

Share this article:
Minneapolis agency Carmichael Lynch merged its interactive and relationship marketing divisions into CL Interactive and Direct, a single group that recognizes the close ties between the two marketing disciplines.


As part of the move, Melody Lentsch has been named director of CL Interactive and Direct. She joined Carmichael in 2000, working for Rapp Collins Worldwide before that on accounts like McGraw-Hill, Schwan's and United Health Care.


Lentsch's colleague in this new unit is Bruce Marsh, newly hired creative director. He moved from Euro RSCG Worldwide, New York, where he was a creative director. He has worked on accounts like DaimlerChrysler, Domino's, Tommy Hilfiger and Reebok.


A full-service shop, Carmichael is part of the Interpublic Group of Companies Inc., New York. Its client roster includes Porsche, Northwest Airlines, American Standard and Harley-Davidson.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Russ Klein Tapped to Head American Marketing Association

Russ Klein Tapped to Head American Marketing Association

The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.

RAPP Names Orlov CEO

RAPP Names Orlov CEO

The Volkswagen marketing executive is a veteran of Wunderman and WPP.