Carmichael Lynch Integrates Interactive, Direct Units

Share this article:
Minneapolis agency Carmichael Lynch merged its interactive and relationship marketing divisions into CL Interactive and Direct, a single group that recognizes the close ties between the two marketing disciplines.


As part of the move, Melody Lentsch has been named director of CL Interactive and Direct. She joined Carmichael in 2000, working for Rapp Collins Worldwide before that on accounts like McGraw-Hill, Schwan's and United Health Care.


Lentsch's colleague in this new unit is Bruce Marsh, newly hired creative director. He moved from Euro RSCG Worldwide, New York, where he was a creative director. He has worked on accounts like DaimlerChrysler, Domino's, Tommy Hilfiger and Reebok.


A full-service shop, Carmichael is part of the Interpublic Group of Companies Inc., New York. Its client roster includes Porsche, Northwest Airlines, American Standard and Harley-Davidson.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

MySpace Owner Names Ex-Ford Marketer as CMO

MySpace Owner Names Ex-Ford Marketer as CMO

Jon Schulz will lead marketing at Interactive Media Holdings, which seeks to advance its reputation as a digital solutions provider.

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...