Carmen Curran

Carmen Curran is an e-mail marketing specialist at Mintel Comperemedia.

Most Recent Articles by Carmen Curran

Overcoming inbox angst: How to build consumer trust

Despite declines in reported identity theft and spam, increased media attention and a stream of unwanted e-mails have left people feeling increasingly fearful about e-mail security and privacy. Though companies advertise the security of their e-mail and actively combat threats to customers' security and privacy, Americans still harbor doubts about their inboxes.

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Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

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