Carlson Marketing Group Buys Peppers & Rogers

Share this article:
Marketing services firm Carlson Marketing Group, Minneapolis, said yesterday that it has entered into an agreement to acquire one-to-one pioneer Peppers & Rogers Group.


The companies will maintain their separate identities "but will collaborate on solution development in their clients' best interests," Carlson said in a statement. Financial terms were not released.


"The business philosophies of our two companies are entirely complementary, and our coming together will create an entity that is unique in the marketplace," Carlson president/CEO Jim Ryan said. "[Companies] want to see results, and they want one entity to be responsible for creating and delivering them."


Founders Don Peppers and Martha Rogers coined the "one-to-one" phrase 10 years ago and authored several books on the subject.


"We have learned that for companies to implement high-impact customer-based initiatives, they require a clearly defined strategy that is supported by practical, measurable programs," Rogers said in a statement. "The merger ... allows us to deliver on this promise."


Peppers & Rogers has more than 100 employees and will continue to operate from its Norwalk, CT, headquarters, Carlson said.


Earlier this month, Carlson bought Learning Solutions Group from Dove Consulting.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.