Carlson Marketing Enters China

Share this article:
Carlson Marketing, a Minneapolis-based marketing services firm, is opening its first office in mainland China.


The office is in sister company Carlson Hotels' new Regent Shanghai hotel in Shanghai. Gabi Kool will head the office as managing director and executive vice president for mainland operations.


The Carlson group already has several firms operating in China. Among them are Carlson Wagonlit Travel, Regent Seven Seas Cruises, Carlson Hotels Asia-Pacific and Carlson Restaurants.


Carlson has three business units: meetings and events, sales and marketing services and Carlson 1to1, which includes Peppers & Rogers Group Consulting and Decision Sciences. An estimated 3,000 employees work at Carlson Marketing offices worldwide.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.