Carlson Hotel Picks Green Team

Share this article:
Carlson Cos. Inc.'s Regent Wall Street hotel in New York named local agency Green Team as its advertising agency of record.


The review for the $1 million account included The Sachs Agency and The Sloan Group, both in New York. Incumbent Dana Communications, Hopewell, NJ, did not participate.


Green Team will handle direct mail, collateral, print, online, outdoor and guerrilla marketing. A specialist in travel and environment advertising, Green Team won the Regent Wall Street account by devising a spec marketing program that was liked by the client.


The Regent Wall Street is in a 160-year-old building that housed the New York Merchants Exchange and, later, the New York Customs House.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.