Carlson Hotel Picks Green Team

Share this article:
Carlson Cos. Inc.'s Regent Wall Street hotel in New York named local agency Green Team as its advertising agency of record.


The review for the $1 million account included The Sachs Agency and The Sloan Group, both in New York. Incumbent Dana Communications, Hopewell, NJ, did not participate.


Green Team will handle direct mail, collateral, print, online, outdoor and guerrilla marketing. A specialist in travel and environment advertising, Green Team won the Regent Wall Street account by devising a spec marketing program that was liked by the client.


The Regent Wall Street is in a 160-year-old building that housed the New York Merchants Exchange and, later, the New York Customs House.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.