Carleton Teams With Prime Response

Carleton Corp., Minnetonka, MN, and Prime Response, Boston, last month announced plans for a partnership that would deliver a closed-loop marketing solution providing customer data management capabilities coupled with a marketing automation application.

The partnership will combine Carleton's Pure View with Prime Response's and will provide organizations with the ability to build customer-centric data marts and data warehouses more rapidly, easily and cost-effectively.

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