Carleton Teams With Prime Response

Share this article:
Carleton Corp., Minnetonka, MN, and Prime Response, Boston, last month announced plans for a partnership that would deliver a closed-loop marketing solution providing customer data management capabilities coupled with a marketing automation application.


The partnership will combine Carleton's Pure View with Prime Response's Prime@Vantage.com and will provide organizations with the ability to build customer-centric data marts and data warehouses more rapidly, easily and cost-effectively.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.