Carleton Teams With Prime Response

Share this article:
Carleton Corp., Minnetonka, MN, and Prime Response, Boston, last month announced plans for a partnership that would deliver a closed-loop marketing solution providing customer data management capabilities coupled with a marketing automation application.


The partnership will combine Carleton's Pure View with Prime Response's Prime@Vantage.com and will provide organizations with the ability to build customer-centric data marts and data warehouses more rapidly, easily and cost-effectively.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.