Carleton Teams With Prime Response

Share this article:
Carleton Corp., Minnetonka, MN, and Prime Response, Boston, last month announced plans for a partnership that would deliver a closed-loop marketing solution providing customer data management capabilities coupled with a marketing automation application.


The partnership will combine Carleton's Pure View with Prime Response's Prime@Vantage.com and will provide organizations with the ability to build customer-centric data marts and data warehouses more rapidly, easily and cost-effectively.
Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.

App of the Week: Refresh

App of the Week: Refresh

Cool or creepy? Refresh provides data that aims to help marketers and salespeople spark relevant in-person customer conversations.