Carlender.com Prepares to Launch Ad Campaign

Share this article:
Carlender.com, Coral Gables, FL, plans to launch an aggressive ad campaign in the late second quarter designed to lure customers to its Web site by offering low-cost auto-loan refinancing. The company, a subsidiary of Auto Finance of America, also in Coral Gables, is planning to incorporate postal direct mail, radio and online advertising, according to Nick Molina, CEO of Carlender. He said specific details about the campaign have not yet been finalized.


The company launched a marketing partnership yesterday with financial services Web site Gomez.com that makes it Gomez's first auto-financing partner. The Gomez agreement links the two sites and offers Gomez consumers a $50 rebate if they refinance their auto loan through Carlender.


The direct mail campaign will target consumers who have recently purchased a car from a dealer or obtained a loan. The company also will seek to market its service as a method of financing private, consumer-to-consumer transactions, although Molina said such customers are more difficult to target through direct mail than those who have purchased from a dealer.


"The direct mail will focus on the refinancing message," he said. "We'll focus on people who already have a loan and offer them a chance to lower their payments."


Meanwhile, Molina said Carlender was seeking a new advertising agency to handle the campaign. He declined to identify the agencies involved in the review. A decision is expected within a month, he said.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.