Direct Marketing News asked readers about the paths they've taken to arrive at their current senior marketing role.
Most everyone can think back to one moment that sticks out for them on their career path so far. The Direct Marketing News 40 under 40 share theirs.
The talented 2012 Direct Marketing News 40 under 40 have them in spades.
Twenty-two percent of marketers and advertisers plan to add staff in the third quarter of this year, an increase of 10 percentage points compared with the second quarter, according to The Creative Group Hiring Index for Marketing and Advertising Professionals.
The Coca-Cola Co. has appointed CMO Beatriz Perez its first chief sustainability officer, effective July 1. The Atlanta-based company did not immediately name a successor for its lead marketing position. Perez will oversee the company's newly launched global sustainability office, reporting to EVP and chief administrative officer Alexander Cummings.
Omnicom Group digital agency Organic appointed Marita Scarfi CEO on April 28. Promoted from EVP and COO, she replaced Mark Kingdom, who left in May 2008 to become CEO of Second Life.
Collegiate athletic league the Pac-10 Conference has hired Danette Leighton as its first CMO. The appointment is effective April 5.
Company of the week
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.