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Infographic: The Road Less Traveled

Infographic: The Road Less Traveled

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Direct Marketing News asked readers about the paths they've taken to arrive at their current senior marketing role.

40 under 40: What is your defining moment?

40 under 40: What is your defining moment?

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Most everyone can think back to one moment that sticks out for them on their career path so far. The Direct Marketing News 40 under 40 share theirs.

Mad Skills

Mad Skills

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The talented 2012 Direct Marketing News 40 under 40 have them in spades.

More marketers say they will hire in Q3: survey

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Twenty-two percent of marketers and advertisers plan to add staff in the third quarter of this year, an increase of 10 percentage points compared with the second quarter, according to The Creative Group Hiring Index for Marketing and Advertising Professionals.

Coca-Cola names CMO Perez chief sustainability officer

Coca-Cola names CMO Perez chief sustainability officer

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The Coca-Cola Co. has appointed CMO Beatriz Perez its first chief sustainability officer, effective July 1. The Atlanta-based company did not immediately name a successor for its lead marketing position. Perez will oversee the company's newly launched global sustainability office, reporting to EVP and chief administrative officer Alexander Cummings.

Organic promotes Scarfi to CEO

Organic promotes Scarfi to CEO

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Omnicom Group digital agency Organic appointed Marita Scarfi CEO on April 28. Promoted from EVP and COO, she replaced Mark Kingdom, who left in May 2008 to become CEO of Second Life.

Pac-10 Conference names Leighton its first CMO

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Collegiate athletic league the Pac-10 Conference has hired Danette Leighton as its first CMO. The appointment is effective April 5.

Min leaving Us Weekly

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...