The Coca-Cola Co. has appointed CMO Beatriz Perez its first chief sustainability officer, effective July 1. The Atlanta-based company did not immediately name a successor for its lead marketing position. Perez will oversee the company's newly launched global sustainability office, reporting to EVP and chief administrative officer Alexander Cummings.
Genuine Interactive named Cyril Lemaire its first CMO late last month. He reports to John Grayson, president of the agency, and is responsible for new business development and maintaining client relationships.
Digital advertising network Turn promoted president and COO Bill Demas to CEO, effective September 10. Former chief executive Jim Barnett took the role of chairman. Demas is charged with growing both the company's client list and its technology offerings.
After stepping down from his current position later this year, Jim Spanfeller, the president and CEO of Forbes.com, will take his digital content expertise to the masses by starting his own media management company. Spanfeller's new business will help traditional media companies bridge the gap that still exists between the analog and the digital marketplace.
Parent company InfoGroup has combined its Direct Media and Millard brands to form Direct Media Millard Inc. (DMM), a new direct marketing company that officially launches July 1. The two groups will combine their client rosters and work together to serve them. Larry May, CEO of Direct Media will serve as the president of Direct Media Millard, while Jeff Kelley, president of Millard, will serve as president of consumer management for DMM.
Multichannel merchant Redcats USA has appointed Jay Berlin as CEO of catalog and Internet brand The Sportsman's Guide. Berlin previously held marketing management roles with Fingerhut and C.O.M.B. Corp., and was SVP of catalog and e-commerce business lines for Northern Tool & Equipment.
Coleen Cahill joins Euro RSCG, Ripple6 hires two sales VPs, Scott Montgomery comes to Hawthorne Direct, Neil Powell heads BMB NY office.
Loren Weinberg has been promoted at FatWire... Marc Lucas named ECD at Razorfish...Warren Mays joins Peer39...Richard Foster promoted at GroupM Entertainment UK...Fanscape hires two directors
Draftfcb New York has merged its media, digital and CRM practices into a single unit called the Real-Time Marketing division. The change, which is in response to the industry-wide focus on CRM and digital, impacted 100 company employees, who were relocated within the building to be in closer proximity and under the same operating budget.
David Lane named board chair of PennFuture...Vertis names Carmen Allen SVP human resources...Dave Sandstedt new associate creative director at PJA...Joyce Bell new CFO at Clicksquared
Engauge hires Korey Thurber...Local.com appoints Scott Reinke general counsel and Ken Cragun VP of finance...Geoff Schiller named national sales director at Hearst Digital
Euro RSCG hires Fernanda Romano...DMW promotes promoted Tara DiFrancesco...Inter/Media Group promotes Malena Cruz...Catalyst Group appointes Ethan Farber director of client dev...iPerceptions names Claude Guay president/CEO...Morsekode promotes Paul Jongeward
Acting Chief Postal Inspector William Gilligan has been officially named to fill the position by US Postmaster General John E. Potter.
The US operations of Metro International SA, publisher of free dailies, have been sold to former Metro CEO Pelle Tornberg. Metro International, which cited loss of revenue in the US division as a reason for the sale, is taking a loss of $2 million on the sale, the AP reported.
Portland, OR-based agency Taow Productions opened its second office on May 8 with the appointment of former Euro RSCG account director Karyn LeSuer. LeSuer joins the 12-person agency with the directive to lead the East Coast operations from New York City to help expand business and support the agency's global clients.
AOL's Platform-A president Greg Coleman is leaving AOL after only a couple of months in the position, as part of big changes at AOL since Tim Armstrong replaced Randy Falco as chairman/CEO less than a month ago. Coleman's dismissal comes after Time Warner reported a 7% decline in revenues in the first quarter of 2009, which it attributed largely to decreases at the AOL publishing and filmed entertainment segments, offset partially by an increase at the networks segment.
In a move that underscores the increasing importance of data and analytics to its marketing campaigns, Draftfcb has awarded data expert Michael Fassnacht the newly created role of worldwide chief strategy officer. In his new role, Fassnacht will report directly to Draftfcb CEO and president Laurence Boschetto while helping to apply corporate strategy across individual global offices. He is expected to draw heavily on his data expertise for this job.
Agencies have felt pain over the past 12 months thanks to an overall decline in marketing budgets
Former Facebook executive Owen Van Natta has been named CEO of MySpace, replacing co-founder Chris DeWolfe. The move came after News Corp.'s announcement yesterday that DeWolfe would soon step down and other executive roles may be shifted—including that of president and co-founder Tom Anderson.
Bob Lord was named CEO of digital agency Razorfish. He previously held the role of president of the East US region. Former CEO Clark Kokich now serves in the newly created position of chairman.
Digital agency Razorfish has named Bob Lord CEO. Clark Kokich, who has been CEO since 2007, will take on the newly created role of chairman. All of Razorfish's presidents will now report to Lord.
While the direct marketing industry continues to be hit by layoffs and hiring freezes, there are signs of some improvement over the recent past, especially on the agency side, according to the latest employment report from Bernhart Associates. "Overall, hiring levels are still falling but the worst of the job losses may be over," said Jerry Bernhart, principal at Bernhart Associates Executive Search LLC, in a statement.
Afar Media, which is launching its experiential travel title, Afar, in August, has just appointed Laura Simkins as its Audience Marketing and Planning Director. DMNews spoke with John Sheehy, president and publisher of Afar, about the hire.
Mat Zucker has joined OgilvyOne New York as executive creative director. He had been VP, executive creative director at Agency.com's New York office for the past two years. Zucker is rejoining OgilvyOne after leaving in 2005 to R/GA as executive creative director. He will report to Harvey Kipnis, managing director, OgilvyOne, New York.
Business intelligence and data companies Attensity Corp., empolis GmbH and Living-e AG have merged under the name Attensity Group. Global headquarters will be located in Palo Alto, CA. The move expands the companies' global footprints and allows them to cross-sell each others' data offerings, which include information management applications from empolis, multi-channel communication and information management from Living-e, and deep text analytics software from Attensity Corp.
The Twitter phenomenon has taken the social networking world by storm. While policy wonks, celebrities and even your own mother may be Tweeting, Twitter also has very practical applications.
Global communications firm Publicis Groupe has acquired Nemos, a Zurich-based digital agency that focuses on multimedia and Flash programming. The agency will be integrated into Publicis Modem Switzerland and aligned with Publicis Modem, Publicis Worldwide's digital branch.
Cindy Marshall has joined Pace Communications as president of the e-commerce division, which includes the multichannel brand Exclusively Weddings. Prior to joining Pace, Marshall was the head of marketing and e-commerce for The Vermont Country Store. From 2001 to 2004, she was VP, marketing for jewelry and tabletop multichannel merchant Ross-Simons. She currently serves as a secretary of the New England Mail Order Association.
Microsoft has consolidated all of its DM business, and as of July 1, Wunderman will be its global AOR for relationship marketing. Previously the marketing initiatives had been split between Wunderman and MRM, part of Interpublic's McCann Worldgroup.
CRM provider Maximizer Software appointed Vivek Thomas as its new president late last week. Thomas, who is currently managing director of Maximizer's Europe, Middle East and Africa (EMEA) division, will enter his new role on June 1, replacing current president John Caputo. Thomas is expected to bolster the company's mobile CRM efforts and grow its footprint among small and midsize businesses.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.