CareerBuilder Uses Ask Jeeves

Share this article:
Recruitment site CareerBuilder.com breaks an online animated campaign today on Ask Jeeves Web Properties' Ask.com, the Internet's second-most-popular search engine after Google.


The six-second animated advertisement on Ask.com's home page is timed to play from 9 a.m. to 6 p.m. (ET), when most job seekers surf the search engine for leads. It runs through Sept. 19.


Ask Jeeves, Emeryville, CA, claims job-related queries are among the top searches on its site.


CareerBuilder, Chicago, in partnership with newspaper publishers Chicago Tribune Co. and Knight-Ridder Inc., lists more than 400,000 job postings from 25,000 employers nationwide.


The animated ad marks the third time in two years CareerBuilder has advertised on Ask Jeeves. The site previously used Ask Jeeves' Branded Response and Premier Listings ad units. The last campaign garnered nearly 8 million impressions for CareerBuilder.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.