Twenty-two percent of marketers and advertisers plan to add staff in the third quarter of this year, an increase of 10 percentage points compared with the second quarter, according to The Creative Group Hiring Index for Marketing and Advertising Professionals.
Johnson & Johnson (J&J), the global healthcare manufacturer, is overhauling the structure of its consumer business to streamline the division and give more authority to regional market heads. The restructure, led by Jesse Wu, worldwide chairman of J&J's consumer healthcare division, abolishes the existing global reporting structure to create four geographical units: EMEA; North America; Asia Pacific; and Latin America.
May 20, 2011
The Coca-Cola Co. has appointed CMO Beatriz Perez its first chief sustainability officer, effective July 1. The Atlanta-based company did not immediately name a successor for its lead marketing position. Perez will oversee the company's newly launched global sustainability office, reporting to EVP and chief administrative officer Alexander Cummings.
MediaCom has named Jeffrey Hinz managing partner and digital director for its US business. He is responsible for the media agency's digital media services, including display advertising, SEO and paid search, mobile, social, emerging media and other technology, such as demand-side platforms.
Consumer packaged goods company Procter & Gamble has named Ilonka Laviz its marketing director of digital, brand-building strategy and e-commerce. Tonia Elrod, external relations associate director at P&G, confirmed Laviz will transition into this role by the end of June.
Microsoft has named Frank Holland corporate VP of its advertising and online division, the company said April 22. As Microsoft's top ad sales executive, Holland will be responsible for working with all of the company's advertising customers and partners.
Microsoft promoted Chris Capossela to SVP of the consumer channels and central marketing group on April 6. He will oversee the company's marketing, advertising and corporate communications. Capossela will replace Mich Mathews, SVP of the central marketing group at Microsoft, who will leave the company at the end of the summer.
Mich Mathews, SVP of the central marketing group at Microsoft, will leave the company "effective at the end of the summer," the Redmond, Wash.-based company said in a statement. She is the latest in a string of executive departures from Microsoft in the past two years.
March 24, 2011
Luxury retailer Tommy Bahama named Rob Goldberg SVP of marketing, effective March 23. Goldberg will also retain his previous duties as SVP of the company's restaurant operations.
Levi's has named Rebecca Van Dyck global CMO, effective April 19. Van Dyck, currently the senior director of worldwide marketing and communications at Apple, will replace Jaime Szulc, who left the company last August. Van Dyck will oversee the clothing brand's global marketing organization as it creates "more of a consistent brand voice and more of a consistent brand experience around the world," she said.
Meet the new SVP of marketing at Silverpop: Eric Holmen. The marketing technology company hired the former SVP of The Marketing Arm's wireless division in mid-January with Holmen taking office last Monday, February 21. The move marks the latest in the 39-year-old's twenty-year career in marketing (Yes, he's worked in marketing since he was 19 years old. Seriously.).
Integrated marketing agency Engauge has named Nick Bandy CEO and Jeff Hilimire president, effective March 1. Bandy will replace Rick Milenthal, who was appointed executive chairman of the board, the company said February 23. Stan Rapp, Engauge's founding chairman, will become its chairman emeritus.
Travel website TripAdvisor.com has hired Barbara Messing as its CMO, the company said February 23. Messing will lead TripAdvisor's global marketing, including its CRM, SEM, traffic acquisition, mobile partnerships, brand development and experience, and PR.
Randall Rothenberg will return to the Interactive Advertising Bureau as president and CEO, the same position he held at the industry organization before leaving it last month to become EVP and chief digital officer at Time Inc., the group said February 22.
February 09, 2011
Y&R has appointed David Sable, vice chairman and COO of Wunderman, as its global chief executive. Sable replaces Hamish McLennan in the role. McLennan is leaving the role to return to his native Australia for family reasons.
Payless ShoeSource has named Vincent DeSantis SVP and CMO. He will oversee global branding, CRM and digital initiatives, including mobile marketing and social media and report to LuAnn Via, CEO of the company.
Sources have confirmed that Bill Wohl, VP of PR at SAP, is exiting the software company to join Hewlett-Packard as chief communications officer. Meanwhile, sources also confirmed to PRWeek that Michael Mendenhall, CMO of HP, has left the company.
Consumer packaged goods company S.C. Johnson has reportedly put advertising duties for its global brands up for review, according to the Chicago Sun-Times. Draftfcb Chicago currently works with S.C. Johnson on a number of its brands.
Media company Time Inc. has named Randall Rothenberg, currently the president and CEO of the Interactive Advertising Bureau, to the newly created position of EVP and chief digital officer, effective January 18. He will report to Jack Griffin, the company's CEO.
Independent strategy and planning agency Horizon Media has launched a division focused on sports and event marketing. The division is led by Michael Neuman, who joined the agency as managing partner November 10 from consulting firm Amplify Sports, where he was co-founder.
Greg Grdodian and Chris Longo, who recently resigned as president and EVP, respectively, at Infogroup's Edith Roman company, joined Specialists Marketing Services, effective November 24.
Epsilon named Ravi Karumuru SVP of technology this month. He is based in Irving, TX, reporting to company CTO Chris Harrison. It is a new position at the multichannel marketing company.
Marketing services provider SolutionSet has promoted Zain Raj to president and CEO, effective January 1, 2011. He is currently president and COO. Current Chief Executive Jeff Haggin will become a company vice chairman at the beginning of next year.
November 01, 2010
It's not enough to think you're good.You have to ask. Have you ever considered how much of a negative impact you can have by not asking for feedback or criticism?
Media agency MediaCom has named Jason Lim to the newly created position of managing partner and director of direct response. He was previously SVP and media director at Halogen Response Media, part of Publicis' Starcom MediaVest Group.
G2 USA, a brand activation agency, named Brian Hull executive creative director of its interactive marketing practice as of August 23. He previously served as creative director at G2 for five years, leaving in 2007, and worked in the same role at digital shop Organic.
August 19, 2010
Bill Firing has joined SolutionSet, a multichannel marketing services company, in the newly created position of chief strategy officer, the firm announced August 18. He reports to Zain Raj, who joined the company as president and COO at the end of June.
August 09, 2010
After an exhaustive, six-month-long search, the Direct Marketing Association named Lawrence Kimmel president and CEO. Kimmel was chairman and CEO of Grey Direct from 2000 to 2008, before it was renamed G2 Direct & Digital, and prior to that logged time as EVP at Draft Worldwide and president of Unimark, a direct marketing agency he founded.
Ann Moore, Time Inc.'s CEO since 2002, has stepped down from the role and will be replaced by Meredith's Jack Griffin
Josh James, founder of analytics company Omniture, will resign as SVP of the Omniture Business Unit at Adobe Systems at the end of this month. Adobe bought Ominture last fall.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
