Care USA picks RMI for list management

Share this article:

Humanitarian group Care USA has selected RMI Direct Marketing to handle list management as of July 1. The organization hired RMI after an RFP process.

Care's donor list has 409,652 active contributors, primarily 55 years old and older, with an average income of more than $71,000. The file is split evenly between male and female donors.

Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.

Data Builds Trust for Nonprofits Through Accountability

Data Builds Trust for Nonprofits Through Accountability

Transparency doesn't just apply to for-profit organizations; fundraisers need to be held accountable, too.