CardStar's first iPad application, which could be available for downloading as soon as this week, is a shift from its mobile phone predecessors. Instead of serving as simply a loyalty-card consolidation utility, the iPad app will give marketers the opportunity to share coupons and offers with their members.
Are all those loyalty cards weighing your wallet down? CardStar, a smart phone app, wants to help with that. The platform, available on the BlackBerry, iPhone and Android, allows shoppers to digitize their reward cards - enter the store and card number and it creates a bar code that can be scanned by cashiers.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...