In some ways, small businesses were hit the hardest by the latest economic downturn. Heather Phillipson, online marketing manager at Overnightprints.com, says there are a number of ways small businesses can combat the tightening of budgets and the slowdown of consumer spending.
If your brand is not using social networks, what are you waiting for? There are benefits to using these (for the most part) free tools to enhance a brand's image, collect insightful customer feedback and influence online chatter about a brand, says Aaron Joslow, principal of Rally Point, a webinar and marketing firm.
There is a lot that direct marketers can learn from sales techniques, says Amanda Lannert, president of Jellyvision Lab, an interactive firm. "My overall philosophy about communication is that if you are using a one-to-one rich media channel you should sound like a human being," she said.
Over the past 30 years, there have been incredible shifts in how telemarketing is because of technology and legislation. Outbound calls had their heyday in the early 90s, until rigorous growth was curbed due to the National Do Not Call Registry.
Direct marketing analyst Mintel Comperemedia disclosed last week that 180 million credit card offers were sent to consumers last month, according to its research. That number is the highest monthly total tracked since last December and the first significant rise in mail volume all year, according to the company.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.