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Cara Wood

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Cara Wood, editor in chief. Cara sources all opinion pieces in both newsletters and print and oversees Direct Choice. To keep up with the latest industry developments, subscribe to our daily and weekly e-mail newsletters by visiting http://www.dmnews.com/subscribe.php.

Recent Articles

Four tips for small business marketing in a poor economy

July 30, 2010

In some ways, small businesses were hit the hardest by the latest economic downturn. Heather Phillipson, online marketing manager at Overnightprints.com, says there are a number of ways small businesses can combat the tightening of budgets and the slowdown of consumer spending.

Six social media platforms that brands need to embrace

July 30, 2010

If your brand is not using social networks, what are you waiting for? There are benefits to using these (for the most part) free tools to enhance a brand's image, collect insightful customer feedback and influence online chatter about a brand, says Aaron Joslow, principal of Rally Point, a webinar and marketing firm.

Three ways to optimize one-to-one marketing

July 30, 2010

There is a lot that direct marketers can learn from sales techniques, says Amanda Lannert, president of Jellyvision Lab, an interactive firm. "My overall philosophy about communication is that if you are using a one-to-one rich media channel you should sound like a human being," she said.

Coupon use up: digital coupon use booming

July 23, 2010

According to recent data from Coupons Inc., it's not just hard economic times that are spurring consumers' use of coupons. The company's latest trends data found that newspaper free-standing insert use was up 8.4% since last year, and digital coupon use on its own site increased 100% during the same time period. Most popular are offers on grocery items, particularly cereal brands, and women's fashion.

Dialing for dollars

November 30, 2009

Over the past 30 years, there have been incredible shifts in how telemarketing is because of technology and legislation. Outbound calls had their heyday in the early 90s, until rigorous growth was curbed due to the National Do Not Call Registry.

Mail volumes begin their rebound, says Mintel

November 23, 2009

Direct marketing analyst Mintel Comperemedia disclosed last week that 180 million credit card offers were sent to consumers last month, according to its research. That number is the highest monthly total tracked since last December and the first significant rise in mail volume all year, according to the company.

SPCA International improves data for pup-saving campaign

November 19, 2009

Nonprofit animal-rights group SPCA International is using the November 15 premiere of a documentary about Operation Baghdad Pups, a program that reunites members of the US Armed Forces with pets they befriended overseas, to connect with donors via e-mail blasts.

Eyeblaster study touts online video's benefit in time

November 18, 2009

Visitors spend nearly twice as much time, an average of 60 seconds, hovering over rich media ads with video than rich media ads without video — which get an average of 30 seconds — according to a recent study conducted by Eyeblaster. The online advertising company analyzed more than 100 billion impressions from about 30,000 campaigns worldwide between the fourth quarter of 2008 through the third quarter of this year.

Ad noise can drown brand loyalty, says CMO Council study

November 17, 2009

Marketers often cite cutting through the clutter as the goal of a new campaign — but how many of those messages are perceived as clutter themselves by consumers? According to a poll from the Chief Marketing Officer (CMO) Council and InfoPrint Solutions Company, 41% of consumers say they would consider ending a brand relationship due to irrelevant promotions, and another 22% say they would definitely defect from the brand for that reason.

Publicis to launch MS&L Group division to integrate marketing services

November 16, 2009

Publicis Groupe announced on November 16 the launch of MS&L Group, a services group that will mix various types of the holding company's firms. MS&L Worldwide, Publicis Consultants Worldwide, JKL, Winner & Associates, TMG Strategies, PBJS, Relay, Capital MS&L, Hanmer MS&L, Carré Noir, SAS, Masius and Publicis Events will make up the division.

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