Car Toys Starts Rewards Program

Share this article:
Car Toys launched a best-customer program that lets it identify and quickly reward shoppers once they spend a certain amount of money.


Loyalty Labs, San Francisco, hosts the program, which lets Car Toys manage the loyalty program with no commitment to enterprise software, in-house hardware or physical card deployment.


Car Toys, Seattle, is an independent retailer of mobile entertainment, performance accessories and wireless phones. It employs 1,200 dedicated professionals in 52 locations in Washington, Oregon, Colorado and Texas.


Loyalty Labs integrates Car Toys profile data as well as customer and transaction information from its retail stores into its system. The data come from both the retail and the online channels.


Car Toys rolled out "Car Toys Customer Rewards" this month beginning with retail locations throughout Washington.


After customers sign up, employees can identify those who have spent $200 and reward them with a $10 gift card. The cards are mailed monthly. As they spend more, customers earn greater rewards. The system also lets Car Toys send members targeted communications about offers and special events. Car Toys' employees can access the data from any standard Web browser, using a set of online tools to create and implement offers.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.