Car enthusiast list now available

Interactive Marketing Solutions has introduced the IMS Custom Car Enthusiasts list.

For these consumers, a car is a way of life. They like to make cars faster, louder, brighter and more unique. They look for deals on car parts, browse others' cars, post pictures of their own car, and read do-it-yourself installation guides. They are generally responsive to automotive-related offers and publications.

Selects on the 350,000 universe list include age, ethnicity, income, marital status and home-owning status. It is available beginning at $95/M