Car crash ads make impact

Share this article:

Lexus and partner Monster Media dare onlookers to a high-tech game of chicken in a stunt that will stop both car and consumer in their tracks.

The safety message is confronting the consumer head-on by broadcasting interactive collisions on big screen displays. The campaign for the new Lexus RX 350 luxury SUV is featured on retail storefronts and on empty buildings throughout New York, Los Angeles and San Francisco over the next month.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.