Car crash ads make impact

Share this article:

Lexus and partner Monster Media dare onlookers to a high-tech game of chicken in a stunt that will stop both car and consumer in their tracks.

The safety message is confronting the consumer head-on by broadcasting interactive collisions on big screen displays. The campaign for the new Lexus RX 350 luxury SUV is featured on retail storefronts and on empty buildings throughout New York, Los Angeles and San Francisco over the next month.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...