Car and Driver more mobile than ever

Share this article:

Hachette Filipacchi Media's Car and Driver magazine has driven its content to the mobile channel.

Nellymoser, a mobile media and service delivery platform company, is producing the initiative for the title using its ASAO platform.

Readers can now get immediate access to auto news, reviews, alerts and photos from recent car shows.

Nellymoser's clients include Warner Mobile Music, IGN, Billboard and Sony, all of which are now able to produce, distribute and monetize their digital assets.

The deal allows Hachette to have real-time access to their content that can be changed instantly and reach millions of mass-market mobile phones.

Car and Driver Mobile also provides automotive enthusiasts with a single, informative place to gather information about their favorite cars, keep up with automotive news, read the latest reviews and look up car specifications.

The mobile company will also offer advertising.

ASAO powers a broad range of mobile entertainment for on-device browsers, media players and applications in a secure environment, including on-demand video and music, ringtones, graphics, news, communities and other popular mobile and user-generated content.

For more information, visit www.nellymoser.com.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.