Capri Sun blossoms into new 'big pouch' before Facebook fans' eyes

Share this article:
Capri Sun used Facebook to entice an older demo of juice drinkers
Capri Sun used Facebook to entice an older demo of juice drinkers

Capri Sun recently launched its Capri Sun Goes Big campaign, targeting juice drinkers on Facebook.

Touting a larger serving size and an attached cap to seal the drink after it has been opened, Capri Sun enticed fans with photos of extremely massive foil pouches prior to the product's release.

A Capri Sun hot air balloon, dumbbell and other items were added to the page to lure curious Facebook fans. The product was revealed in a video in which a pouch undergoes a transformation to a much larger size. In addition, fans are encouraged to “like” the Facebook page in order to get a coupon for the drink. Of course, the social media campaign included the all-important coupon.

Using Facebook as its interface was a smart move to target an older demographic of juice drinkers, emphasizing the difference between the classic “kids” drink and the new and improved “big” drink.

Check out more e-commerce sites and see how they rated:


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

MediaWhiz

MediaWhiz is an online performance marketing agency that helps clients acquire customers more ...

More in Social Media

7 Ways Marketers Can Get the Most out of LinkedIn

7 Ways Marketers Can Get the Most out ...

When you use the site to bolster your personal brand, you also strengthen your company's brand image.

As Marketing Investments in Social Rise, So Does Ambiguity

As Marketing Investments in Social Rise, So Does ...

Social media spending is increasing, but chief marketers are finding it difficult to prove the impact of those expenditures, a study finds.

Twitter Begins 'Buy Button' Test

Twitter Begins 'Buy Button' Test

The social network takes its first step toward becoming a commerce platform with partners including Burberry, Home Depot, and Megadeth.