The chairman and CEO of OgilvyOne Worldwide reveals what it takes to be a true marketing rock star.
CMO Peter Horst shares his 5 keys to marketing that stands out shakes things up.
Derek Fridman, group creative director at Huge in Atlanta, talks creativity and the kind of work that stops him in his tracks.
Cool people, creativity, a day of education—and cocktails to top it off. The Caples Summit & Reveal this year was a veritable who's who of creativity.
Ever since taking a commercial arts class in high school, Robert Rasmussen, this year's winner of Caples' Irving Wunderman Award, says he knew where he wanted to be.
Integrated is where it's at, says Rob Rasmussen, winner of the 2012 Irving Wunderman Award, an honor presented annually at Caples.
At Caples, now a Direct Marketing News brand, results are secondary to the creative idea, and success is judged in terms of originality.
Besides Caples Awards winners being announced last night, there are a few other stories of interest to the direct, digital and database marketing communities.
The John Caples International Awards honored the very best in direct marketing on March 25 at Capitale in New York.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...