Caples

Capital One Makes Bank With Disruptive Marketing

Capital One Makes Bank With Disruptive Marketing

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CMO Peter Horst shares his 5 keys to marketing that stands out shakes things up.

Q&A: Derek Fridman, Group Creative Director, Huge Atlanta

Q&A: Derek Fridman, Group Creative Director, Huge Atlanta

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Derek Fridman, group creative director at Huge in Atlanta, talks creativity and the kind of work that stops him in his tracks.

LiLo? Nah. Our Page Six: Get a load of the Caples creatives

LiLo? Nah. Our Page Six: Get a load of the Caples creatives

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Cool people, creativity, a day of education—and cocktails to top it off. The Caples Summit & Reveal this year was a veritable who's who of creativity.

Doing innovative work means constantly challenging yourself

Doing innovative work means constantly challenging yourself

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Ever since taking a commercial arts class in high school, Robert Rasmussen, this year's winner of Caples' Irving Wunderman Award, says he knew where he wanted to be.

Meet Caples' 2012 Wunderman Award winner: Rob Rasmussen

Meet Caples' 2012 Wunderman Award winner: Rob Rasmussen

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Integrated is where it's at, says Rob Rasmussen, winner of the 2012 Irving Wunderman Award, an honor presented annually at Caples.

Creativity + ingenuity = Caples

Creativity + ingenuity = Caples

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At Caples, now a Direct Marketing News brand, results are secondary to the creative idea, and success is judged in terms of originality.

Direct developments

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Besides Caples Awards winners being announced last night, there are a few other stories of interest to the direct, digital and database marketing communities.

Caples Awards honor best in direct marketing

Caples Awards honor best in direct marketing

The John Caples International Awards honored the very best in direct marketing on March 25 at Capitale in New York.

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