Caples Makes Last Call for Entries

Share this article:
Advertising agencies looking to submit entries to The John Caples International Awards XXVI have until Sept. 30 to send them to the organizers.


The New York direct marketing awards will offer discounted entry fees for entries submitted by Sept. 10. All submissions should have reached their designated audiences between Aug. 1, 2002, and July 31, 2003. More details are available on the site at www.caples.org.


Named for the famed BBDO copywriter John Caples, the awards honor creative advertising solutions to marketing problems. Andi Emerson, founder of Emerson Marketing, is president of the event. She founded it in 1978.


Strong entries for Caples must define a benefit, offer a response mechanism and seek a measurable response (customer retention efforts are excluded). The categories are consumer, business and nonprofit, spanning largely all media with a response element.


Funded by agencies, clients and suppliers, Caples is a volunteer effort. This year's general chair is David M. Sable, vice chairman and president of Wunderman's worldwide operations.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.