Caples Makes Last Call for Entries

Share this article:
Advertising agencies looking to submit entries to The John Caples International Awards XXVI have until Sept. 30 to send them to the organizers.


The New York direct marketing awards will offer discounted entry fees for entries submitted by Sept. 10. All submissions should have reached their designated audiences between Aug. 1, 2002, and July 31, 2003. More details are available on the site at www.caples.org.


Named for the famed BBDO copywriter John Caples, the awards honor creative advertising solutions to marketing problems. Andi Emerson, founder of Emerson Marketing, is president of the event. She founded it in 1978.


Strong entries for Caples must define a benefit, offer a response mechanism and seek a measurable response (customer retention efforts are excluded). The categories are consumer, business and nonprofit, spanning largely all media with a response element.


Funded by agencies, clients and suppliers, Caples is a volunteer effort. This year's general chair is David M. Sable, vice chairman and president of Wunderman's worldwide operations.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

News Byte: Javelin Marketing Appoints Damron CMO

News Byte: Javelin Marketing Appoints Damron CMO

Longtime agency pro brings extensive healthcare industry experience to the agency.

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.