It's that time of year again, and the Caples Awards are upon us. Tonight at Capitale, in New York, the direct marketing industry celebrates the best work that our creative world has to offer. Winners will be announced on DMNews.com at the stroke of midnight tonight. A full list of placers can be found here.
Congratulations in advance to all the winners, and we hope to see even more great work next year!
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
Put the customer in context and you'll be glad you did. That and other pearls from the IBM Smarter Commerce Global Summit in Nashville.
A study from the University of Utah's David Eccles School of Business indicates that movie studios are by and large doing an inefficient job with their marketing.
