Caples Honors Jones, White

Share this article:
The John Caples International Awards' board of directors honored Susan K. Jones and Peter White with the Andi Emerson Award and Irving Wunderman Award, respectively.


Jones is being honored for her contribution to the creative discipline in direct marketing. She runs 23-year-old direct agency Susan K. Jones and Associates and is a partner in The Callahan Group. She is also a tenured professor at Ferris State University in Michigan.


She has written books like "Creative Strategy in Direct Marketing" and co-authored "Selling by Mail" and "Marketing Convergence."


White takes the Wunderman award for his copywriting work. He is executive vice president and group creative director at Wunderman, New York. He works on clients like Citibank, Kraft Foods and Club Med.


The awards will be given with other awards Feb. 27 in New York at the 25th Caples ceremony. Established in 1978 by direct marketer Andi Emerson, Caples is named for John Caples, a well-known DM practitioner. The awards garner entries from 37 countries, showcasing innovative solutions to direct marketing problems.


Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.