Caples finalists: Creative at its best

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Want to see the work that rose above the rest? Look no further than the John Caples International Awards, which champions creative solutions to direct marketing problems. An international committee of more than 70 creative directors selected this year's finalists, which are listed here. On March 19, final winner placement will be announced at an awards dinner presented by DMNews.

March 19, 2009
Dinner and awards presentation
Capitale
130 Bowery
New York, NY 
Click here to register today

  • Integrated campaign
  • Interactive
  • Agency self-promotion
  • Direct mail dimensional
  • Retention
  • Flats
  • Collateral
  • Print Ad
  • Microsite
  • Online
  • Web site
  • E-mail
  • Ambient/Guerrilla
  • Mobile marketing
  • Out of home
  • Retention/loyalty
  • TV/Infomercial Campaigns

Integrated campaign

AIM Proximity
Vodafone
Innovation Fold

 

AIM Proximity
The Warehouse Limited
Love Conspiracy

 

AIM Proximity
Te Papa Tongarewa Museum of New Zealand
Get into our Space

 

AIM Proximity
Christchurch Press
Press Uni Wars

 

AIM Proximity
Yellow
I Phone Johnny

 

BMF
Goodman Fielder Baking
Not for Ducks

 

Chemistry Comms. Group
Oyster ATU
Oyster iTunes

 

Clemenger BBDO/Clemenger Proximity Sydney
St Vincent de Paul Society
This Time it's Personal

 

Clemenger BBDO/Clemenger Proximity Sydney
Sega
Offset the evil campaign

 

Clemenger Proximity Sydney
Surfrider Foundation Australia
Turn the Tide campaign

 

Kennickell Print & Global Marketing
Citadel Brigadier Foundation
Membership Campaign

 

Lowe and Rivet
MTV Networks Australia
Welcome Snoop

 

M&C Saatchi
Save the Children
Lessons in Leadership

 

The Martin Agency
GEICO
GEICO Caveman

 

Mindshare
HSBC India
Winning over the Indian Target Audience in straight sets

 

OgilvyOne AG Zurich
Fiat Group Automobiles Switzerland SA
Are you an Alfista?

 

Ogilvy & Mather
Nike Philippines Inc.
Manny

 

Ogilvy & Mather
FM Global
FM Global/True Stories

 

Ogilvy & Mather
Six Flags
Six Flags “More Flags. More Fun.”

 

PKP Proximity
Kurier Redaktionsges
Elections

 

Proximity Canada
Royal Bank of Canada
Crime Doesn't Pay

 

Proximity BBDO
Mercedes-Benz
Hey Boss, I want My Mercedes Corporate Car!

 

Proximity Germany
GE Europe NV
Fancy a drop of Elbe?

 

Proximity London
Royal Mail
Royal Mail ‘Meet Mr Complete'

 

Proximity London
Food Standards Agency
FSA ‘Horror Story'

 

Proximity Minneapolis
Edina Realty
We Found Each Other

 

Proximity Singapore
Nescafé Singapore
Catch Lewis

 

Rapp Auckland
McDonald's New Zealand
My Greatest Feat

 

Rapp Auckland
Telecom New Zealand Ltd.
No one will know you are gone

 

Rapp Auckland
Telecom New Zealand Ltd
Security Suite

 

Rapp New York
The Leukemia & Lymphoma Society
Pull the Trigger to Save Lives

 

Shackleton
SEGO Spanish Association of Gynecolgy and Obstetrics
The Monument

 

Shackleton
Persan – Puntomatic
Men can also do it

 

Shackleton
Caja Madrid
Sense & Sensibility

 

Shackleton
Random House Mondadori
The Tenth Symphony

 

Thorp & Company
Coverall
Germville: A Sick Place to Live

 

TBWA\Chiat\Day, New York
The Advertising Council Inc.
Asterisk

 

TBWA\WHYBIN\Tequila
ASB
Say Cheese

 

Unit 7
Raritan Inc.
Titanic

 

Interactive

AIM Proximity
Air New Zealand
Grab a Plane

 

AIM Proximity
Yellow
I Phone Johnny

 

Agency.com Ltd.
Skittles
Mix the Rainbow

 

BMF
Lion Nathan
TED696 Project

 

BMF
Commonwealth Bank
Free-bee

 

Defacto Kreativ
Audi AG
myAudi

 

Jung von Matt AG
Mercedes
Mercedes GLK Online Campaign

 

Mark
Optus Telecommunications
GRRR for what you want

 

The Martin Agency
BFGoodrich
BFG Race Game

 

The Martin Agency
The Newseum
Newseum. Where the news comes to life.

 

Proximity
Cell C
Hummerville

 

Proximity Germany
Cin King Motors
Perfect cars for the City?

 

Proximity Singapore
Nescafé Singapore
Catch Lewis

 

Proximity Singapore
New Balance Singapore
Love/Hate

 

Ogilvy & Mather
Six Flags
Six Flags Daily Ticket Campaign

 

Ogilvy & Mather
IBM
IBM Storage Maze — The Scavenger Hunt

 

Agency self-promotion
AIM Proximity
Xmas

 

Archibald Ingall Stretton...
Staff Blaster

 

BMF
We're looking for people with heart

 

Euro RSCG Australia
Hungry

 

Leo Burnett/Arc Worldwide Singapore
The green move

 

PKP Proximity
X-man

 

Shackleton
iJam

 

Tangible Financial
Invisible brand

 

Wikreate
Wikreate's response to Shackleton's iJam

 

Direct Mail

Direct mail dimensional
AIM Proximity
New Zealand Insurance
NZI broker claims jigsaw

 

AIM Proximity
Yellow
Drop cloth

 

AIM Proximity
New Zealand Post
Design a stamp 2008

 

Agentur am Flughafen
Regus AG
Piranha fishing with Regus

 

BMF
BPAY
Printed statements waste more than just paper

 

Clemenger Proximity Melbourne
Advance pet food
Tongue

 

Draftfcb New Zealand
BMW
BMW X6

 

Fullcontact
Flex equipos de descanso
The time traveler

 

Lavender
Fujitsu
Slobot

 

Leo Burnett
Fiat
Fiat tape measure

 

Lowe and Rivet
CA, Inc.
It's the detail that counts

 

Mark
The Wayside Chapel
Invisibility suit

M&C Saatchi

RSPCA
Tea towel

 

MercerBell
Fuji Xerox Document Supplies
Swear jar

 

Meteorite
Royal Mail
Royal Mail ‘Production pack'

 

Meteorite
Homebase
Homebase ‘Hi-Ho' Gnome

 

OgilvyOne AG Zurich
OgilvyOne AG Zurich HR
Gas in the blood

 

OgilvyOne London
IBM
Useful vs. Useless Information

 

OgilvyOne London
British Gas
British Gas — Generation green

 

OgilvyOne London
British Gas
Would you do this?

 

OgilvyOne Worldwide, Hong Kong
Bureau Veritas
Bureau Veritas Nightmare Book

 

OgilvyOne Worldwide GmbH
ENTEGA Service
ENTEGA Service — Free your utility company!

 

Ogilvyone Wordwide GmbH
IBM Deutschland Gmbh
Not my Problem: IBM Lifecycle Management Game

 

PKP proximity
Marvel
X-Man

 

Proximity BBDO
Sony
Wanted!

 

Proximity London
Royal Mail
Royal Mail ‘Chocolate Letter'

 

Proximity London
Volkswagon
Gardener's Friends

 

Proximity London
Volkswagon
Highline

 

Proximity London
Royal Mail
Royal Mail ‘Not a stress ball'

 

Rapp Auckland
CIGNA
Distill

 

Rapp Auckland
SKY TV New Zealand
Mailbox DVD Player

 

Rapp Auckland
Telecom New Zealand Ltd
No one will know you're gone

 

Red Urban GmbH
Fred Butler
Mineral water mailing

 

Red Urban GmbH
BSH Kochschule No. 1
Pencil case

 

Quinn Fable Advertising
Comverse Inc.
Blue puzzle

 

Salem
comunique-se
Shout

 

Shackleton
DeAPlaneta
Houdini

 

Tequila
Nissan Australia
Sardine can

 

Underline s.r.o.
ING Zivotni Pojistovna
Gingerbread man

 

Wunderman
Microsoft
Magnetic keywords

 

Y&R
Microsoft
Microsoft anti-virus

 

Retention
Jung von Matt AG
Daimler AG
Flickr book

 

Proximity
Mercedes-Benz
You've got mail

 

Proximity London
Volkswagon
Gardener's Friends

 

Proximity London
Royal Mail
Ted Talks

 

Proximity London
Royal Mail
Royal Mail ‘Chocolate letter'

 

Red Urban GmbH
BSH Kochschule No. 1
Carrot in a towel

 

Wunderman
Lufthansa Germany
Up front

 

Flats

AIM Proximity
State Insurance
The State decoy stereo

 

AIM Proximity
Tower Insurance
Picture frames

 

Blitz Direct, Data & Promotions
Saab
Saab Cross-Wheel Drive (XWD)

 

BMF
Lion Nathan
TED696 Project

 

BoxbyJung von Matt AG
NOAH — People for animals
Letter cage

 

Bruengger Bachmann Dialog AG
Orange Communications AG
Your new number

 

Chemistry Comms. Group
IT Consultancy
Not sorry you're leaving

 

Clemenger Proximity Melbourne
Eternal Beauty
Envelope

 

DDB Germany, Hamburg
Henkel KGaA
Back to black

 

DDB Germany
Hamburg German Red Cross
Tea drinkers save lives

 

DDB Germany, Hamburg
World Vision e.V.
Child application

 

Draftfcb New Zealand
The Aotearoa New Zealand Cluster Munition Coalition
Cluster bomb drop

 

Lavender
Laubman & Pank
Transitions “See the difference” envelope

 

Lowe Philippines
Kuff ‘N Kollar
Kuff ‘N Kollar “Collar/Belt Loop/Buttons”

 

M&C Saatchi
ANZ
Dress pattern

 

MercerBell
Fuji Xerox Document Supplies
How to be good at everything in the office

 

Proximity
Intermarch; Supermarket
Coin on the ground

 

Proximity London
Volkswagon
Streamline

 

Proximity London
Volkswagon
Gardener's Friends

 

Rapp Auckland
SKY TV New Zealand
Mincemeat

 

Saatchi & Saatchi New Zealand
WWF New Zealand
WWF pass it on

 

Story
The Glenmorangie Company
Ardbeg Corryvreckan — a hair-raising tale

 

Story
The University of Edinburgh
Family mailing

 

Tequila
Australian Direct Marketing Forum
3000 Dates

 

Underline s.r.o.
GE Money Bank
3 Hits in one shot! Combine all your installments into one.

 

Y&R/Wunderman, Irvine
Land Rover North America
Land Rover “Tea Party” DM touch 1

 

Collateral

BMF
Commonwealth Bank
Free-bee

 

Clemenger Proximity Melbourne
Dog Aid Australia
Menu

 

Clemenger Proximity Melbourne
advance pet food
Tongue

 

Draftfcb — Cape Town
Van Schaik Bookstore
World Book & Copyright Day

 

Draftfcb New Zealand
The Aotearoa New Zealand Cluster Munition Coalition
Cluster bomb drop

 

G2 New Zealand
NZAA
Cut finger insert

 

Mark
Dog Regue
Take Me Home

 

Proximity
SA Corporate Basketball League
Basketball league

 

Proximity London
BBC
BBC T.V Licensing ‘No Excuse'

 

Proximity London
Food Standard Agency
FSA ‘Horror Story'

 

Singleton OgilvyOne
Kodak
Black Print

 

Y&R/Wunderman, Irvine
Barbeques Galore
“How to grill a salesman” Poster

 

Print Ad

AIM Proximity
Vodafone
World of difference

 

The blue group
Oxfam
A really crap ad

 

BMF
Commonwealth Bank
Love cricket ‘door'

 

Jung von Matt AG
Karstadtguelle Insurance
Medical Signs

 

Tangible Financial
Witan Investment Trust
Jump

 

TBWA\WHYBIN\Tequila
Effies
Effies call for entries

 

Digital

Microsite

AIM Proximity
Vodafone
Innovation fold

 

AIM Proximity
Air New Zealand
Grab a plane

 

Clemenger BBDO/Clemenger Proximity Sydney
Sega
Offset the evil

 

Dialogue Marketing
Microsoft
Podge and Rodge on a PC

 

Euro RSCG Australia
Integral Energy
Calculator

 

Lavender
Fairfax Business Media
www.writeournextad.com

 

The Martin Agency
United Parcel Service of America Inc.
Dale Jarrett's farewell tribute

 

Meteorite
Argos
Argos ‘Giant jar'

 

Mullen
Stanley Works
Stanley Fubar

 

Ogilvy & Mather
IBM
IBM puzzles

 

Proximity
Mercedes-Benz
Family album

 

Proximity BBDO
Mercedes-Benz
Now danger can't surprise you anymore!

 

Proximity Singapore
Nescafé Singapore
Catch Lewis

 

Rapp New York
Travel Channel
Travel Channel KIDNAP!

 

Shackleton
Acciontra El Hambre
Niger luxury club

 

Online

AIM Proximity
Yellow
Unbelievable search

 

BMF
Commonwealth Bank
History of the mullet in cricket

 

Clemenger Proximity Sydney
Black Dog Institute
Paint by numbers

 

Clemenger Proximity Sydney
World Wildlife Fund
Global warning

 

DDB Germany, Hamburg
Ikea Austria
Blinds

 

Mark
Chalk Urban Art Festival
Disappearing art

 

OgilvyOne London
BP Ultimate
BP Ultimate – mileometre

 

OgilvyOne worldwide GmbH
DHL
DHL: “Send-to-a-friend”

 

OgilvyOne worldwide GmbH
Frankfurt Zoo
Livestream Banner “Feeding time”

 

Proximity BBDO
Chrysler
Become the annoying intruder!

 

Proximity Germany
Cin King Motors
Perfect cars for the city?

 

Rapp Kelana Jaya
BMW Malaysia
Let there be light

 

RMG Connect Sydney
Listerine
Tornado

 

Saatchi & Saatchi New Zealand
Toyota
Hilux unbreakable

 

Web site

Arc Worldwide
Nestle Purina PetCare Company
Feed the senses

 

BMF
Lion Nathan
HarvesTED — The Trials

 

CP Proximity
Audi
The Rosen project

 

DDB Germany, Hamburg
Volkswagen AG
The chase goes on

 

Lowe and Rivet
Genesis Energy
Tree people

 

M&C Saatchi
Save The Children
Save The Children Web site

 

Proximity Canada
Bayer HealthCare AG
The Alka-Seltzer Great American Road Trip

 

Proximity London
General Electric
General Electric ‘Kite'

 

Rapp New York
Merck & Company, Inc.
We chose to protect ourselves against cervical cancer and other HPV diseases. Now the choice is yours

 

E-mail

Mindshare
HSBC India
HSBC India — Serving aces in inboxes

 

Rapp Auckland
Telecom New Zealand Ltd
No one will know you are gone

 

In and out of home

Ambient/Guerrilla

AIM Proximity
The Warehouse Limited
Love Conspiracy

 

AIM Proximity
Yellow
I Phone Jonny

 

Blitz Direct, Data & Promotions
Bark & Fitz
Excitement Pee

 

BMF
Ella Bache
Ella

 

Clemenger Proximity Sydney
Surfrider Foundation Australia
Turn the Tide campaign

 

CP Proximity
Weekiendesk Iberia
ESCape

 

DDB Germany, Hamburg
German Red Cross
Tea drinkers save lives

 

Draftfcb Kobza
Divorce Lawyer Dr. Kriegler
Photos

 

Euro RSCG Australia
Sony
The Crowd's Story

 

Leo Burnett
UNICEF
The UNICEF Landmine Stickers

 

Leo Burnett
UNICEF
The UNICEF Anti Landmines Table Soccer

 

Leo Burnett
Amnesty International
Gallows

 

Lowe and Rivet
Football Federation Australia
The missing ‘H'

 

Lowe and Rivet
Football Federation Australia
Interactive fan

 

Mark
Dog Refuge
Take me home

 

OgilvyOne worldwide GmbH
Hypovereinsbank
Surprise in the university library

 

Proximity BBDO
Thalys International
Brussels at the foot of the slopes!

 

Proximity Canada
Frito Lay Canada
Battle in a Bag

 

Proximity Canada
Royal Bank of Canada
RBC Campus — Crime doesn't pay

 

Rapp Auckland
SKY TV New Zealand
Mailbox DVD player

 

Rapp Sydney
Austar United Communications
Shark Week

 

Y&R/Wunderman, Irvine
Land Rover North America
Land Rover “Deep thoughts/Red Line”

 

Mobile marketing
2020 London
Virgin Media Television
Terminate a Mate

BMF
Lion Nathan
HarvesTED —The Trials

 

OgilvyOne Worldwide, Hong Kong
Guinness
Guinness Passport to Greatness

 

Shimoni Finkelstein Draftfcb
Aviv recycling industries, INC
An unexpected Bluetooth message wins the heart of bottle recyclers

 

Out of home

AIM Proximity
Academic Excellence
Dead end job

 

BMF
Lion Nathan
HarvesTED — The Trials

 

Mark
Dog Refuge
Take me home

 

Proximity Canada
Frito Lay Canada
Battle in a bag

 

Proximity Germany GmbH
Kliene Fluchten Travel agency
Escape from everyday life.

 

Rapp Auckland
SKY TV New Zealand
Mailbox DVD player

 

Rodgers Townsend
The Black Rep
Season of the storyteller posters

 

Retention/loyalty

Archibald Ingall Stretton...
O2 UK
O2 stare out

 

DDB Germany, Hamburg
Nike
Nike+ Miles

 

Proximity
Mercedes-Benz
Family album

 

Rapp Auckland
SKY TV New Zealand
Goodbye 007 TV

 

Rapp Hamburg
Vodafone D2 GmbH
Giving to receive

 

TV/Infomercial

The Martin Agency
Experian
FreeCreditReport.com band campaign phase II

 

PKP Proximity
Oesterreichischer Rundfunk
The ORF superkick

 

PKP Proximity
Global 2000
Flowers

 

Rapp Toronto
Canadian Blood Services
New donor recruitment DRTV “Because”

 

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