Caples Creative Community

Creative campaigns from Virtual Premise, Follet Software, Century Novelty

March 01, 2010

Virtual Premise looks for a lead-gen lift, Follet Software offers a free trial, Century Novelty reworks pay-per-click.

Creative campaigns from Zpizza, American Airlines, Huggies

February 15, 2010

Zpizza promotes loyalty program, American Airlines reaches out to businesses and Huggies engages mom bloggers.

Creative solutions from Hargray, DMA and CollegeAmerica

February 01, 2010

Hargray uses direct mail for holiday campaign; DMA gets personal with show attendees; CollegeAmerica geotargets prospective students

RMI CEO Stein dies at 58

Nathan Golia March 09, 2010

Martin Stein, CEO of RMI Direct Marketing, died March 8 after a battle with cancer. He was 58.

Russell picked to lead Wunderman Toronto, three Blast Radius offices

Kevin McKeefery March 09, 2010

Wunderman has named Mark Russell president of Wunderman Toronto and managing director of Blast Radius' Detroit, Chicago and Toronto offices, effective March 8. Russell reports to Trish Wheaton, global CMO of Wunderman and chair of Wunderman Canada, and Gurval Caer, CEO of Blast Radius.

24/7 Real Media integrates service with Omniture tool

Dianna Dilworth March 09, 2010

24/7 Real Media has partnered with Omniture to update its Open AdStream Web ad management platform, and integrate it with Omniture's SiteCatalyst tool. The goal of the integration, effective March 9, is to make ad buying more targeted for publishers and advertisers by combining analytics and ad serving.

People News from BBDO NY, Emerge, Imagination, SKM Group

BBDO NY names Ng ECD...Emerge adds group account directors...Imagination taps Rogers as CD, Americas...SKM Group promotes LeFauve to VP.

People News from Rosetta, Definition 6, Vertis, G2 D&D

Toni Hess joins Rosetta as ECD...Definition 6 turns to Distin for search...Vertis names Berry SVP sales...Dennelly and Hamilton promoted at G2 D&D

People News from Levi's, TBWA LA, Catalyst:SF, Concept Farm, Incisive Media, Travel Ad Network

Levis taps Szulc as global CMO...Goldstein head of planning at TBWA LA...Arens joins Catalyst as partner...Concept Farm hires director, account management...Incisive taps Grehan as VP...Travel Ad Network promotes top execs Lawson, Silver

Don't bet against mobile coupons

Matt Silk, SVP, Waterfall Mobile February 24, 2010

Time and again, mobile coupon redemption rates have proven to be exceptional when employed as part of both pilot and real-world marketing programs.

Five brand advocacy myths

Marta Strickland, social media strategist, Organic February 05, 2010

Brand advocacy is a term that is thrown around a lot within the social media spectrum. Conversations usually center on finding brand advocates who will serve as a social media lightning rod and generate an avalanche of user-generated content from a community based on their actions. Marketers are just as likely to find these mythical advocates as they are to track down Big Foot riding a unicorn.