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Caples Creative Community

Online tool helps customers identify 1,500 paint colors

Online tool helps customers identify 1,500 paint colors

May 01, 2012

For those on a color-matching quest, The Sherwin-Williams Company has created a free online tool that allows users to create instant color palettes.

Online retailer puts its own spin on the presidential race

May 01, 2012

Zazzle.com, an online platform for customized gifts, posters and apparel, inaugurated a campaign in January in an effort to engage its community of fans.
 

Taco Bell invites customers to go crazy for its 'Doritos Locos Tacos'

May 01, 2012

Taco Bell teamed up with Doritos to create "Doritos Locos Tacos," a new product featuring Doritos-flavored shells.
 

Agency News

Larry Kimmel resigns as DMA CEO, joins hawkeye

May 16, 2012

Larry Kimmel has resigned as CEO of the DMA to join multichannel marketing agency hawkeye, said DMA chairman of the board Matt Blumberg.
 

HP selects BBDO Worldwide as AOR for PC business

May 15, 2012

BBDO Worldwide has been appointed agency of record (AOR) for Hewlett-Packard Distribution Co.'s (HP's) personal computer and printing business, said Eric Keshin, SVP of marketing in HP's Printing and Personal Systems Group.
 

Razorfish hires Paul do Forno as SVP of multichannel commerce

May 14, 2012

Publicis Groupe digital agency Razorfish has named Paul do Forno SVP of multichannel commerce, a newly created position, said Shannon Denton, executive sponsor of commerce and president of Razorfish's central region. Do Forno, who reports to Denton, joined in March and is based in Chicago.
 

People News

People News from BBDO NY, Emerge, Imagination, SKM Group

BBDO NY names Ng ECD...Emerge adds group account directors...Imagination taps Rogers as CD, Americas...SKM Group promotes LeFauve to VP.
 

People News from Rosetta, Definition 6, Vertis, G2 D&D

Toni Hess joins Rosetta as ECD...Definition 6 turns to Distin for search...Vertis names Berry SVP sales...Dennelly and Hamilton promoted at G2 D&D
 

People News from Levi's, TBWA LA, Catalyst:SF, Concept Farm, Incisive Media, Travel Ad Network

Levis taps Szulc as global CMO...Goldstein head of planning at TBWA LA...Arens joins Catalyst as partner...Concept Farm hires director, account management...Incisive taps Grehan as VP...Travel Ad Network promotes top execs Lawson, Silver
 
 

Indirectly Blog

Integration and engagement: insights from Super Bowl XLVI

Joe Baratelli

The Super Bowl is just one example of how it's not only about great creative, but about using it as a platform for driving intrigue and conversation.
 

Three mobile video marketing trends to capitalize on

David Rowley

If 2011 was the breakout year for mobile marketing, then 2012 looks to be the year brands successfully bring video into the mobile marketing mix.
 

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