Caples Creative Community

Creative campaigns from DS Graphics, Sambazon, Webby Awards

August 23, 2010

Dimensional mailers from DS Graphics; Sambazon asks drinkers to Warrior-up; Tribal DDB helps Webby Awards triple its votes

Creative campaigns from Aflac, Motorola, Subway

August 10, 2010

Aflac uses social media for UGC; Motorola takes "action" with ES400; Subway gives consumers Wake-up Call

Creative campaigns from Neiman Marcus, Camfed and GlaxoSmithKline

July 26, 2010

Euro RSCG Edge launches short-form media unit

Janice Malkotsis September 01, 2010

Euro RSCG Edge, the direct response marketing arm of agency Euro RSCG Worldwide, has launched a unit dedicated to short-form media. Jennifer Peabody will lead the unit as SVP.

Alterian acquires Intrepid to boost social media analytics

Shahnaz Mahmud September 01, 2010

Integrated marketing service provider Alterian acquired Intrepid, a market research, social media and analytics consultancy, on September 1 to bolster its social media marketing offerings.

WPP Group sees 2.5% first half revenue growth; profits up 39%

Frank Washkuch August 24, 2010

WPP Group's branding and identity, healthcare and specialty communications group, which includes its direct, digital and interactive agencies, reported like-for-like revenue growth of 1.8% for the first six months of 2010, compared to the year before. The holding company saw overall like-for-like revenue growth of 2.5% for the first six months of 2010 on a year-over-year basis.

People News from BBDO NY, Emerge, Imagination, SKM Group

BBDO NY names Ng ECD...Emerge adds group account directors...Imagination taps Rogers as CD, Americas...SKM Group promotes LeFauve to VP.

People News from Rosetta, Definition 6, Vertis, G2 D&D

Toni Hess joins Rosetta as ECD...Definition 6 turns to Distin for search...Vertis names Berry SVP sales...Dennelly and Hamilton promoted at G2 D&D

People News from Levi's, TBWA LA, Catalyst:SF, Concept Farm, Incisive Media, Travel Ad Network

Levis taps Szulc as global CMO...Goldstein head of planning at TBWA LA...Arens joins Catalyst as partner...Concept Farm hires director, account management...Incisive taps Grehan as VP...Travel Ad Network promotes top execs Lawson, Silver

Why do I always enter Caples? Because I rarely win.

Gary Scheiner, chief creative officer, Rosetta

That's an odd statement. Why would you keep doing something over and over again with the same negative result? It does sounds a little akin to insanity, doesn't it?

The Idea: Online chatter is just one layer in your ROI cake

Marta Strickland, social media strategist, Organic

There is a wide variety of complex dashboards listening platforms from companies like Radian6, Nielsen and TNS Cymfony that allow marketers to listen to social media chatter day in and day out. However, you can't just monitor current social media conversations to get an accurate view of your brand's social media buzz. You need a beginning and an end to make a complete story.