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Hilton app synergizes corporate buzzword ROI

Hilton app synergizes corporate buzzword ROI

February 01, 2012

The interactive BizWords iOS app was created by direct agency Organic for Hilton Garden Inn to "help business travelers decode and navigate the business speak that has become so common in the workplace," the hotel chain said on its site.

Agency friends spin to win office swag and aid charity

February 01, 2012

In advance of Marcus Thomas's planned 2012 move to a larger office space, the Cleveland-based marketing and PR firm got rid of 10-years worth of accumulated clutter in a creative way that also benefited the Akron Children's Hospital Fund.
 

Smartphone app unlocks interactive music content

February 01, 2012

To kick off the weeklong CMJ Music Marathon & Film Festival in New York City last October, Cantora Labs, a tech startup incubator and offshoot of label Cantora Records, hosted a two-day party to display its music technology offerings, including the SmartLounge app.
 

Agency News

Publicis Group's revenue up

February 10, 2012

Holding company Publicis Group's full-year 2011 revenue increased 7.3% to $7.67 billion, compared with 2010, the company said in an earnings statement Feb. 9.
 

Epsilon names new president, chief client officer

February 07, 2012

Andrew Frawley has been named president of marketing services firm Epsilon, the company said on Feb. 7. Epsilon said it has also named Catherine Lang as its new chief client officer.
 

Acxiom revenue down slightly

January 31, 2012

Acxiom reported that revenue for its marketing and data services companies for the third quarter of its 2012 fiscal year was $188 million, down from $189 million during the same quarter last fiscal year.
 

People News

People News from BBDO NY, Emerge, Imagination, SKM Group

BBDO NY names Ng ECD...Emerge adds group account directors...Imagination taps Rogers as CD, Americas...SKM Group promotes LeFauve to VP.
 

People News from Rosetta, Definition 6, Vertis, G2 D&D

Toni Hess joins Rosetta as ECD...Definition 6 turns to Distin for search...Vertis names Berry SVP sales...Dennelly and Hamilton promoted at G2 D&D
 

People News from Levi's, TBWA LA, Catalyst:SF, Concept Farm, Incisive Media, Travel Ad Network

Levis taps Szulc as global CMO...Goldstein head of planning at TBWA LA...Arens joins Catalyst as partner...Concept Farm hires director, account management...Incisive taps Grehan as VP...Travel Ad Network promotes top execs Lawson, Silver
 
 

Indirectly Blog

2012 trends through a branding eye

Howard Belk, Siegel+Gale

We're a month into the New Year. So, what's in store for major brands in 2012? I have a few predictions.
 

Leveraging mobile to market in the moment

Scott Forshay, Morpheus Media

Mobile is an action-oriented medium. Mobile shoppers are moving targets, so stationary forms of traditional branded engagements need not apply.
 

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