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People News from BBDO NY, Emerge, Imagination, SKM Group

BBDO NY names Ng ECD...Emerge adds group account directors...Imagination taps Rogers as CD, Americas...SKM Group promotes LeFauve to VP.

People News from Rosetta, Definition 6, Vertis, G2 D&D

Toni Hess joins Rosetta as ECD...Definition 6 turns to Distin for search...Vertis names Berry SVP sales...Dennelly and Hamilton promoted at G2 D&D

People News from Levi's, TBWA LA, Catalyst:SF, Concept Farm, Incisive Media, Travel Ad Network

Levis taps Szulc as global CMO...Goldstein head of planning at TBWA LA...Arens joins Catalyst as partner...Concept Farm hires director, account management...Incisive taps Grehan as VP...Travel Ad Network promotes top execs Lawson, Silver

People News from Barker/DZP, LBi, mediaedge, Datran, Adrenalina, Definition 6

Barker/DZP and LBi add US MDs...Yesayian to lead West Coast Mediaedge digital...Datran names Syracuse SVP...de Lafuente on board at Adrenalina...Definition 6 lands agency vet Rogers

People News from BBDO, Coda Auto, mcgarrybowen, Fathom, Euro Discovery, Rapp

Stoller leaves Organic for BBDO...Martin leaves VW for Coda...mcgarrybowen taps planning director...Fathom gets boost for enterntainment division...Kinch named Euro Discovery sales leader...executive moves at Rapp

People News from Carton Donofrio, mediaedge, Catalyst:SF, Collective

David Smith named ECD at Carton Donofrio...mediaedge promotes senior execs...Light new director at Catalyst:SF...Former Yahoo exec Taplin joins Collective

People News from Euro RSCG, TargetSpot, Strategic Fundraising, Colman Brohan Davis, David & Goliath

Euro adds two directors in Asia...TargetSpot and Strategic Fundraising name new CEOs...Colman Brohan Davis names Seyfert interactive director...D&G adds three...Clickable adds former Google/Doubleclick exec

People News from Emerge, Digitas Health, ClickSquared, Local.com

Emerge adds Shapiro as senior advisor...SVPs to manage new London, Boston Digitas Health offices...ClickSquared names King GM...Local.com taps Plonski as CTO.

People Moves from McCann, Orbitz, Mobile Messenger, Blue Sky

LePlae named president at McCann NA...Orbitz CMO and marketing SVP take flight...Iaccarino in as CEO of Mobile Messenger...Blue Sky Factory names Lucas chief of compliance

PeopleNews from Euro RSCG, G2, OgilvyAction, Bazaarvoice, Brightline iTV

Euro RSCG names Ron Bess president of North America...Lagattuta new group creative director for G2...Tanya Collins joins OgilvyAction...New international VP at Bazaarvoice...Meurer Brossy named SVP at Brightline iTV.

People News from Merkle, Maxus UK, Marketshare Partners, Siegel+Gale

Ricci VP of Merkle's new mobile practice...Maxus UK names Weedon CEO...Former eBay, Best Buy CMO on Marketshare board...Wong joins Siegel+Gale as strategy director.

People News from Digitas, Rapp, Meredith, Blue Sky Factory

Digitas snags two former Tribal execs...Rapp brings brand experience director on board...Harty consumer mag president of Meredith...DJ Waldow named director of community at Blue Sky.

People News from EuroRSCG, Hawthorne, Teracent, WhittmanHart

Jordan named ACD at EuroRSCG NY...Lombardo-Negron joins Hawthorne Direct...Two sales directors at Teracent...Ouvaroff names GM of WhittmanHart LA.

People News from BBDO, Gray & Partners, Concept Farm, Bonnier, Good Health, Rapp

New CD at Gray & Partners...Andy Bhatt joins BBDO...Concept Farm taps digital director...Chris Allen moves to Bonnier...Good Health Advertising names Jennings CEO...Terry Young promoted to MD NY at Rapp.

People News from Entertainment Publications, Cellufun, ForeSee, AbelsonTaylor, Eclipse Marketing

Entertainment Publications names CMO...Andy Bishop joins Cellufun...ForeSee Results taps Kevin Ertell as VP...AbelsonTaylor names four senior art directors...Frank Romano promoted at Eclipse.

People News from Euro RSCG, Ripple6, Hawthorne, Beattie McGuinness Bungay

Coleen Cahill joins Euro RSCG, Ripple6 hires two sales VPs, Scott Montgomery comes to Hawthorne Direct, Neil Powell heads BMB NY office.

People News from FatWire, Razorfish, GroupM, Peer39, Fanscape

Loren Weinberg has been promoted at FatWire... Marc Lucas named ECD at Razorfish...Warren Mays joins Peer39...Richard Foster promoted at GroupM Entertainment UK...Fanscape hires two directors

People News from Rubicon Project, ContextWeb, Afar, Purple@Epsilon

Jay Stevens joins Rubicon Project...Mia Sossei named director at ContextWeb...Afar Media taps Daniel Orum...Alex Kooluris joins Purple@Epsilon

People News from Gyro:HSR, Yahoo, David & Goliath, Fanscape, Silverpop

Chris Becker joining Gyro:HSR as chief creative officer...Eric Brown leaves NetApp for Yahoo...Napper Tandy comes to David & Goliath...Clea Shearer leaves MySpace for Fanscape...Silverpop adds two VPs

People News from Vertis, PennFuture, PJA, Clicksquared

David Lane named board chair of PennFuture...Vertis names Carmen Allen SVP human resources...Dave Sandstedt new associate creative director at PJA...Joyce Bell new CFO at Clicksquared

PeopleMoves from Engauge, Local.com, Hearst Digital

Engauge hires Korey Thurber...Local.com appoints Scott Reinke general counsel and Ken Cragun VP of finance...Geoff Schiller named national sales director at Hearst Digital

People News from EuroRSCG, DMW, Inter/Media

Euro RSCG hires Fernanda Romano...DMW promotes promoted Tara DiFrancesco...Inter/Media Group promotes Malena Cruz...Catalyst Group appointes Ethan Farber director of client dev...iPerceptions names Claude Guay president/CEO...Morsekode promotes Paul Jongeward

How can I use my direct marketing skills to  enhance my job search?

Once you have inventoried the employers who are hiring, the companies you want to target, and what positions are available, it is time to get creative. In addition to posting your résumé online, consider using a featured résumé listing or résumé distribution service to directly market yourself to employers and differentiate yourself.

What role does networking play in finding new employment in direct marketing?

Most people would agree that the best way to land a new job is to network. Now, there's some new research to back that up. The Bernhart Associates Employment Report has been surveying hiring trends in direct marketing since 2001. This was the first time we asked employers to identify their largest source of new hires.

How can a direct marketing agency use Twitter as an effective recruiting tool?

The Twitter phenomenon has taken the social networking world by storm. While policy wonks, celebrities and even your own mother may be Tweeting, Twitter also has very practical applications.

Why should I be optimistic about finding a direct marketing job, given this economy?

As an executive recruiter, I am speaking with many concerned, distressed or outright panicky direct marketers these days.

What does a hiring company do if a candidate asks for more time to consider a position?

If a candidate said something like this to me, personally, I would continue to look in other places. If a candidate is coming in for an interview, you need to understand that there may be other options that they are exploring.

With jobless ranks rising thanks to the recession, how can candidates rise above the clutter?

The best thing to do is not get into the clutter in the first place. Right now, the first thing people do when they are looking for a job is they get on the Internet. Candidates think that job-hunting is spending hours and hours in front of the computer. Turn off the computer, get outside and start face-to-face interaction with people.

How can marketers find new talent that will bring fresh and innovative ideas to the company?

To get the best new employees, I recommend a pretty lengthy interview process involving a portfolio review with art and creative directors. Don't just be interested in a candidate's skills, but also who they are as people. This ensures that there is good chemistry and synergy with the rest of your team.

What are the benefits and drawbacks of using social networking when considering a candidate?

Social networking is one of the fastest growing segments of the Web. If you are looking to hire, it is a tool that can provide a variety of data points on a candidate from several different perspectives.

What are the best methods for increasing diversity at a digital marketing company?

Digital marketing demands a sophisticated work force: business systems analysts, database developers, statisticians, graphic designers and client service professionals. To hire top talent in these diverse areas, you need to cast a wide net - and diversity hiring needs to be a key part of your talent acquisition strategy.

What should agencies keep in mind about the direct marketing business when hiring?

The agency business, often led by direct marketing, is fundamentally re-orienting toward accountability and collaboration. This means that all kinds of agencies must work together to prove and improve their results for clients.

How can an experienced direct marketer take his/her career to the executive level?

Being an experienced direct marketer is certainly an excellent stepping stone to becoming an executive in that field. Understanding the fundamentals of direct marketing should lead your supervisors to take notice.

Is international experience an advantage or a disadvantage for candidates?

International experience as a marketing professional is still optional — for now. However, we are rapidly moving into a world where international experience is not just an advantage for success, but a requirement.

What kinds of skills and experience make an entry level candidate impressive to a DRTV hiring manager?

As far as entry level candidates go, we admire someone who takes the time to research the industry, especially in our areas of specialization.

How can digital companies attract strong candidates and increase employee retention?

It's imperative to hire people who can bring a considerable amount of knowledge and experience to the table. Candidates should also do some old-fashioned homework. Many people will come and say they want to work for a particular company when they have no idea what the company does.

How can I use social networks to advance my career?

Social networks give you an opportunity to control your online image, so be very thoughtful about what you put on your profile. Keep it professional and encourage others to write recommendations for you. Also, be specific about the work you've created and the skill sets you have.

What should a candidate look for in a workplace culture?

My advice to candidates, especially those looking for a position in interactive marketing, is to seek out a company with an extensiveon-boarding program. This can help a new hire get up to speed. Also, a mentor program can give new hires opportunities to meet coworkers within the first few months on the job.

How can experienced printing and production candidates make their skills more relevant and up-to-date?

In printing and production, there's not as many jobs as there used to be. When it comes to experienced candidates, there's a need today to learn new skills, and workers in this field can be resistant at times.

Are personality assessments effective for DM employers?

While interviewing perspective employees to join my firm, I noticed that sometimes it could be like Jekyll and Hyde. I'd hire the person and then think, "Where is that person I interviewed?"

How effective are virtual job fairs for hiring marketing professionals?

It is not HR's job to fill a requisition for a marketing position or any other position in their company. It is HR's job to attract the best candidates and showcase the company in the best light.

What do agencies look for in search engine marketing candidates?

There is a premium on talent in the current search engine marketing (SEM) landscape. Since search is still a fairly new area, there are relatively few seasoned professionals with proven track records. It is rare to find someone with SEM experience covering several business verticals who is also fluent in the major search engine interfaces.

How can I better use the Web to attract and retain candidates?

As the war for talent rages and the economy leaves clients seeking speed-to-market advantage, we are all faced with attracting — and staffing — our companies with the best of the best.

Why do I lose quality Web analyst prospects before making an offer?

You have to treat Web analytics positions with high priority and care. They are quickly becoming the hottest commodities in marketing departments. Just a few years ago it was a fight to get decision makers to acknowledge the legitimacy of having a Web analyst on the team. Now, they can't find enough of them.

How can I best leverage social media to stand out to prospective employers?

The ability to navigate new forms of media, branding and technology is critical to success, whatever side of the desk you occupy. Establishing yourself or your company as a leader and an innovator in your segment of the business will add to your value in the marketplace.

What are the advantages of working for a smaller company?

When a potential recruit asks if there is a "lack of opportunity" with a smaller business, I highlight some of the advantages. Smaller marketing businesses often promote entrepreneurship, vision and innovation at an individual level.

What are the differences in hiring practices when shifting focus from entry-level to senior-level marketing professionals?

While it's easier to build an entry-level pool of candidates through advertising, job postings and external referrals, it becomes more difficult to find qualified candidates at the senior level using those tools. What you want to seek out is the passive candidate — the star performers who work for your competition and are not actively in the job market. Attracting such a candidate is done through networks and relationships.

How do I improve the quality of the applicants I am getting for my technology-related positions?

The key to enticing these individuals is to post your positions on a network that offers enhanced privacy, as these candidates are typically concerned about their existing employer finding out that they are looking for another job, or that their personal data will be compromised.

With few candidates that have pure search experience, what skills should employers look for in potential hires?

Effective search engine marketing requires that you blend marketing skills with equal parts linguistics and statistics. The ideal candidate will be someone that can get inside the consumer's head and understand motives, why people search the way they do and truly understand the market clients are trying to reach.

What are best hiring practices for outsourcing?

As advances in technology and communication take place, businesses are growing more comfortable looking outside of their local areas for the best technology talent. However, managing a global remote team poses many complexities. So while there will always be some bumps in the road when hiring a remote team, a few tips can make the process much smoother.

New hires and career moves in the DM industry

What's the ideal combination of online and offline skills for interactive marketing executives?

E-mails, affiliate marketing, video ads and paid search have each built on the strengths of the Internet. Now there's a whole new thing called the mobile Web. All these media have spawned a new breed of marketing professionals: interactive professionals.

New hires and career moves in the DM industry

What skills should I have and highlight in an interview when moving from a related field into direct marketing?

As you assess your skill set from past work experience, ask yourself: "What are the competencies that I've demonstrated in the past that will bring value to this direct marketing opportunity?"

PEOPLENEWS: New hires and career moves in the DM industry

PeopleNews: Chris Petite, Jim Davis, Chris Harrison, Purandar Das, Chatty Teirstein, Heather Dougherty, Neal Bangerter, Michael L. Miller and Bob Priest-Heck

How can small suburban agencies attract top talent from their larger urban counterparts?

The challenge of smaller suburban companies is to turn the perceived negatives of working off the main drag, so to speak, into positives in order to attract top-level talent.

PEOPLENEWS: New hires and career moves in the DM industry

New hires and career moves in the DM industry.

EXPERT ADVICE: What are companies looking for when hiring senior executives?

There are four main areas on which companies focus when hiring high-level executives. The first is drive. This is the never-ending energy that an individual possesses in the quest for success.

When an applicant asks for more time to consider an offer

When an applicant asks for more time to consider an offer, what should be my organization's next move? This is a tricky issue. If you allow too much time, you could set your company up to compete with several other offers and possibly lose the candidate altogether.

New hires and career moves in the DM industry

Appointments: Molly Hop, Robert L. Christian, John Sedlak, Josh Golden, Danielle Yuen, Rick Malchow

New hires and career moves in the DM industry

How much does college education matter in making hiring decisions?

Good experience and the right skills for the job should trump even the most ivy-covered resume. When we are looking to hire marketing analysts, we're looking for people that know data — how to store it, retrieve it and analyze it.

How can my company improve its diversity hiring efforts?

The short answer is that diversity candidates are everywhere. Why? Because forward-thinking organizations view diversity as encompassing any traits or characteristics of individuals that make them unique and different from others — ranging from age, gender and religion to sexual orientation, socioeconomic status and physical challenges.