Keith Loell, executive creative director at Draftfcb, on New England Lincoln Mercury Dealers' "Follow Me to Bliss" push, Camelback Mountain Resort's postcards and InStyler's affiliate marketing.

Julie Petroski, VP, group creative director at Targetbase talks about the latest campaigns from Supershoes.com, Rubbermaid and Inkubook

To further promote FedEx's NASCAR sponsorship and drum up excitement for the Chase for the Sprint Cup, BBDO placed voice-enabled devices in 700 FedEx dropboxes throughout the southeast US. The effort is a complement to a FedEx digital campaign that was already under way.

To promote the launch of its Vaseline Clinical Therapy skin cream, Unilever turned to Ogilvy for a viral campaign that would demonstrate the power of the product in a grassroots, hands-on way. In the year since the viral campaign "Prescribe the Nation" began in Kodiak, AK, over 3 million prescriptions have been given from customer to customer.

Pete Barry, senior copywriter at Digitas Health, offers opinions on new campaigns from Doritos, Club ABC Tours and Meg Whitman

L. Scott Neumann, SVP and executive creative director at Wunderman, weighs in on campaigns from Juicy Couture, All American Pet Brands and National Trust for Historic Preservation.

Wayne Pick, ECD at Rapp New Zealand, explains how ANZ Bank attracted students with social media rather than monetary incentives.

Organic's group creative director Sacha Reeb discusses recent campaigns from Rail Europe, LL Bean and Sprinkler Warehouse

IBM turned to Ogilvy for a campaign supporting its Rational software technology, which allows software developers to work on projects collaboratively while in different locations.

With the help of Agency.com for digital promotion, British Airways recently launched its "Face-to-face" campaign, a contest that gives small business owners the chance to earn a flight anywhere in the world to take their business to the next level with in-person meetings.