Mobile Version / Subscribe / Back Issues / About Us / Contact Us / Advertise

Thanks for choosing DMNews.com! Sign up for your FREE account now and join the thousands of other marketing professionals who rely on us for all the latest industry news and innovative ideas for direct and digital strategy. Simply fill out the fields below.

Keep me logged in Forgot your password?

Please wait...

Please wait...

Online tool helps customers identify 1,500 paint colors

May 01, 2012

For those on a color-matching quest, The Sherwin-Williams Company has created a free online tool that allows users to create instant color palettes.
 

Online retailer puts its own spin on the presidential race

May 01, 2012

Zazzle.com, an online platform for customized gifts, posters and apparel, inaugurated a campaign in January in an effort to engage its community of fans.
 

Taco Bell invites customers to go crazy for its 'Doritos Locos Tacos'

May 01, 2012

Taco Bell teamed up with Doritos to create "Doritos Locos Tacos," a new product featuring Doritos-flavored shells.
 

Skivvies site offers "free underwear for life"

April 01, 2012

MeUndies.com got down to business with a sweepstakes on Facebook.
 

Target event aims to show 'Twi-hards' a bloody good time

April 01, 2012

Target provided Twilight fans with a sweepstakes and in-store event they could really sink their teeth into.
 

Smoothie King shakes it up with weight loss campaign

March 01, 2012

Smoothie King launched an initiative in January geared towards promoting better health and helping its customers stick to their New Year weight loss resolutions.
 

Integrated Honda campaign tells fans to get busy living

March 01, 2012

To promote its new 2012 compact CR-V, Honda and agency of record Rubin Postaer and Associates (RPA) put a spin on the traditional concept of bucket lists.
 

Disney Baby combines e-commerce with social

March 01, 2012

In an effort to create a brand-oriented social commerce experience for expectant and new parents, The Walt Disney Company rolled out DisneyBaby.com in January.
 

Hilton app synergizes corporate buzzword ROI

February 01, 2012

The interactive BizWords iOS app was created by direct agency Organic for Hilton Garden Inn to "help business travelers decode and navigate the business speak that has become so common in the workplace," the hotel chain said on its site.
 

Agency friends spin to win office swag and aid charity

February 01, 2012

In advance of Marcus Thomas's planned 2012 move to a larger office space, the Cleveland-based marketing and PR firm got rid of 10-years worth of accumulated clutter in a creative way that also benefited the Akron Children's Hospital Fund.
 

Smartphone app unlocks interactive music content

February 01, 2012

Tech startup Cantora Labs hosted a two-day party to display its music technology offerings, including the SmartLounge app.
 

Restaurant gives drunk drivers a helping finger

February 01, 2012

TDA_Boulder's community service campaign for Colorado chain Hapa Sushi targeted parked cars throughout the Denver and Boulder neighborhoods where people most often go out on the town.
 

GE Instagram contest targets shutterbugs

February 01, 2012

General Electric Company (GE), with digital agency Mekanism, invited its Facebook fans to participate in a photo contest that used Apple's Instagram app.
 

Bing maps give personalized directions to closest clinic

January 01, 2012

Newcomers to the suburbs of north Seattle are sent individualized maps, using Microsoft Corp.'s Bing technology, with turn-by-turn directions from their respective doorsteps to the nearest of The Everett Clinic's more than two dozen locations.
 

Audubon releases virtual flock to engage birders online

January 01, 2012

"It's not your grandmother's Audubon" anymore. The nonprofit organization enlisted Goodby, Silverstein & Partners to create an engaging social birding contest.
 

Graphic tees raise money for famine relief

January 01, 2012

The premise behind BBH New York's "Good Shirts" campaign for UNICEF is simple: Buy a specially designed original T-shirt, and all the money from the purchase goes towards the charity's fundraising efforts to combat the current humanitarian crisis in the Horn of Africa.
 

Facebook app honors 10th anniversary of 9/11 attacks

December 01, 2011

Tied to a week of National Geographic Channel programming commemorating the 10th anniversary of the Sept. 11 attacks, the "Remembering 9/11" Facebook app allows users to share and reflect on their experiences via an interactive map.
 

Moms: 'It's YoCrunch time'

December 01, 2011

YoCrunch's first integrated marketing campaign has moms in its cross-hairs.
 

Taco Bell promotes MTV VMAs with 
QR codes on meal packages

December 01, 2011

Taco Bell teamed up with MTV Networks and mobile barcode developer Scanbuy to help customers "Feed The Beat" in the six weeks leading up to the channel's "Video Music Awards" show in August. Quick response (QR) codes printed on VMA-themed packaging, designed by Draftfcb, provided access to exclusive, sneak-peak music and video content on a mobile website.
 

Dodge sports 'golden ticket' strategy in scavenger hunt

November 01, 2011

The Chrysler Group launched a promotion in support of the 2012 Dodge Journey that offers consumers the opportunity to own one of the new luxury-crossover vehicles for free — if they can locate it, that is. Three Dodge Journey models have been positioned in discreet locations around the country. Clues to the automaker's hide-and-go-seek placement of the vehicles are offered both in digital and TV spots, as well as on Dodge's YouTube channel.
 

Eaton drives workspace lift

November 01, 2011

Power-management company Eaton Corp. sought to underscore its expertise in information technology through an integrated campaign that includes a "Space Lift" sweepstakes offering consumers a chance 
to win a customized package of Eaton products valued up to $10,000.
 

Glock uses silver anniversary as launch point 
for integrated marketing campaign

November 01, 2011

Pistol manufacturer Glock launched 
a 25th anniversary promotion with a new website, as well as print and digital ads featuring the well-known gun enthusiast R. Lee Ermey, aka "Gunny." An anniversary-themed sweepstakes, announced prominently on 
the site TeamGlock.com, offers consumers the chance 
to win a trip to the brand's birthplace and global headquarters in Austria.
 

T.G.I. Friday's urges Facebook fans to buy beers for friends

October 01, 2011

T.G.I Friday's, in a partnership with digital cash and incentive company CashStar, allows users to send their Facebook friends a beer in the form of an 
e-gift card, turning virtual goods into real goods.
 

FreePlay invades 7-Eleven TV

October 01, 2011

FreePlay Labs developed a third-person shooter game based on the popular graphic novel Cowboys & Aliens, which was released as a feature film on July 29. The game is available for users at a special promotional price of 99 cents through iTunes, and can be played on iPhone, iPad and iPod Touch devices that run iOS 
4.0 or higher.
 

Sharpie puts fans' creativity at center of 
back-to-school campaign

October 01, 2011

Sharpie combined a redesign of its website and packaging — as well as a launch of several new products — with a campaign that urges fans to "start something with Sharpie."
 

Carl's Jr. promotes coupons
 with Facebook robot game

September 01, 2011

Consumers who access the Carl's Jr. 
Facebook app can play a game called "Robot Death March" and qualify to win coupons for the quick service restaurant's hand-breaded chicken. The Facebook page also offers a $1 coupon to users who "like" the brand without playing the game.
 

Baby contest honors Giants

September 01, 2011

In honor of the San Francisco Giants' 2010 World Series championship, Comcast SportsNet (CSN) is offering a series of prizes to the expectant couple that has a child closest to the precise, nine-month anniversary of the final game's clinching pitch.
 

Jack Daniel's prompts consumers to design their own posters on Facebook page

September 01, 2011

As part of Jack Daniel's "Independence" campaign, consumers can visit the whiskey brand's Facebook page to design and download their own posters. Each user-generated piece is designed using one of 10 original designs as a template that sit at the heart of the campaign.
 

Dunkin' Donuts urges customers to get Dunk'd for baseball tickets

August 01, 2011

As part of Dunkin' Donuts' Get Dunk'd campaign, New York metro-area customers can visit stores at select times to be eligible to win tickets to 
New York Mets and New York Yankees baseball games, as well as entry to amusement parks in New Jersey 
and Pennsylvania.
 

Oasis campaign prompts benefits

August 01, 2011

Oasis Grower Solutions, a horticulture and commercial greenhouse products brand, introduced Wedge Plus growing medium in April. The product decreases the usual 24-day root propagation period 
for poinsettias by five days.
 

Burger King directs viewers to tune in for free Whoppers

August 01, 2011

The minimalist campaign lives on DirecTV, where subscribers can tune in to channel 111 for a 
chance to earn free Whoppers simply by watching a channel whose only programming is a single-frame view of a Whopper and a countdown clock.
 

Zico connects Facebook pledge to a healthy and charitable lifestyle

July 01, 2011

Zico brand coconut water's latest campaign features NBA star Kevin Garnett and allows consumers to pledge, through Facebook, to live a more natural lifestyle. It offers to give away Zico to one lucky fan each day, but also to make a donation to the Challenged Athletes Foundation for each pledge.
 

Jell-O Pudding turns frowns into smiles with social media

July 01, 2011

Jell-O Pudding's "Pudding Face" campaign seeks to turn frowns upside down, both on consumers' faces and on their social media pages. The Kraft Foods brand will offer incentives to Twitter and Facebook users.
 

Hertz hypes travel giveaway

July 01, 2011

The Hertz Corp.'s global "The Gas and The Brake" campaign included a Getaway Giveaway in which US consumers could sign up for the chance to win a free weekend car rental. Hertz gave away one rental every hour for the first 100 hours of the campaign, which kicked off May 2, and one free rental every 100 hours after that until the campaign ended June 13.
 

California encourages tourists to 'Live Like 
a Californian' in marketing campaign

June 01, 2011

Entrants to the California Travel & Tourism Commission's (CTTC) "Live Like a Californian" sweepstakes have the opportunity to win one of eight weekly grand prize trips to the Golden State to spend time with a celebrity who embodies California culture.
 

Facebook drives wishes

June 01, 2011

Make-A-Wish Foundation International's World Wish Day campaign celebrates the spirit of wish-granting for children with life-threatening medical conditions.
 

American Express gives cash for small business makeover

June 01, 2011

Each small business that enters American Express Open's "Big Break for Small Business" contest through May 20 received a $50 Facebook credit. Five winners will receive $20,000 and a trip to the social network's headquarters.
 

Kraft relies on Paula Deen for second 
round of Philadelphia recipe contests

May 01, 2011

Women who participate in Kraft Foods' "Real Women of Philadelphia" campaign can submit recipes over the course of eight weeks to qualify to win $25,000 and a number of other prizes.
 

Virgin America's videos elicit laughs

May 01, 2011

Virgin America created a series of videos that consumers can vote for and comment on via online social video forum Squabbler as part of its integrated "Breath of Fresh Airline" campaign. Each viewer who interacts with a video has a chance to win a plane ticket.
 

Puzzles engage commuters

May 01, 2011

New York-based accounting firm Marks Paneth & Shron wants commuters in the metro area to participate in the same problem solving it faces each day. Posters featuring brain teasers appear at stations throughout New York transit and as ads in regional publications.
 

Purex kicks off integrated campaign for its
Complex Crystals laundry softener

April 01, 2011

Purex, a detergent brand within Henkel's North American portfolio, promoted the launch of its crystal-based Purex Complete Crystals Softener product with an integrated campaign that asked consumers to "say goodbye to liquid."
 

Diet Dr Pepper and Yahoo team up in online 'hunt'

April 01, 2011

Diet Dr Pepper and Yahoo created an online scavenger hunt with a grand prize of $10,000 for a travel getaway. The "Hunt for the Unbelievable" sweepstakes tasks participants with locating and then virtually "capturing" a series of existing Diet Dr Pepper characters across Yahoo Web and mobile properties.
 

Denny's value shines

April 01, 2011

The Offer: Denny's "America's Diner is Always Open" campaign is the first creative collaboration between the national diner chain and its recently named agency of record, Gotham. Messaging will change each quarter in 2011 to highlight a new area of differentiation between Denny's and its competitors. The meat and potatoes of the first quarter's messaging is the value-driven $2-$4-$6-$8 deal currently running across all 1,600 restaurants.
 

MGM Resorts rolls out loyalty program with data-fueled acquisition campaign

March 01, 2011

MGM Resorts International launched a campaign promoting its revamped loyalty program, which offers four tiers of reward options based on customer behavior.
 

Big Brothers Big Sisters spurs donations in fundraising effort

March 01, 2011

Nonprofit Big Brothers Big Sisters of America, in partnership with The Ad Council, launched its "Start Something" campaign in January to coincide with National Mentoring Month.
 

MasterCard appeals to local fans

March 01, 2011

MasterCard targeted the Mexican-American community with the launch of its Club America Prepaid card. Cardholders earn points with each money transfer and are entered to win a series of sweepstakes related to Mexico City's soccer team, Club America.
 

Johnny Rockets celebrates 25 years with integrated sweepstakes campaign

February 01, 2011

Johnny Rockets harkened back to its roots to kick off its June 2011 25th anniversary, launching the restaurant's "Celebrating the Originals" campaign in December. Those who purchase a meal during the celebration receive a guaranteed-winner scratch-off ticket that could reveal any number of prizes.
 

Arizona shows off its scenery

February 01, 2011

The Arizona Office of Tourism's "In One Word — Arizona" campaign directs potential tourists to its website, Arizonaguide.com, to explore vacation options, travel deals or request a visitor guide and monthly updates about travel in the state. The tourism group mails or e-mails the guide to recipients.
 

Carnival's 'bucket list' contest

February 01, 2011

Carnival Cruise Lines' "Hey America, Didja Ever" Facebook campaign provides adventure seekers the chance to win a free cruise and other prizes by documenting activities they'd like to accomplish.
 

Sephora syncs iPhone app release with multilevel campaign

January 01, 2011

Sephora gave away a free sample of makeup for customers who downloaded its iPhone app that it launched in late October.
 

Sprint tries embedded video

January 01, 2011

Sprint targeted large construction companies with a campaign that highlighted how the telecommunication company's NextMail service could benefit their business.
 

Rewards found in shaving

January 01, 2011

The Art of Shaving's first national advertising campaign included print and outdoor spots, accompanied by direct mail pieces inviting customers to become part of the brand's Perfect Shave Rewards loyalty program.
 

Celebrating its pioneering spirit, Glenfiddich offers giveaways to enterprising customers

December 01, 2010

Single malt Scotch whisky maker Glenfiddich recently launched a campaign emphasizing the brand's pioneering spirit with the theme, "One Day You Will."
 

Lufthansa's 'Flavors of India' shows flights to India

December 01, 2010

Important Indian holidays fall in October and November, so Lufthansa introduced a campaign to celebrate Indian food.
 

Jay-Z book takes unique tour

December 01, 2010

To promote the November 16 release of Jay-Z's autobiography, Decoded, Spiegel & Grau, a division of Random House, partnered with Bing and Droga5 for an interactive consumer campaign.
 

British Airways promotes 'face time' for businesses in online contest

November 01, 2010

Airline's campaign connects with small businesses using real-life essays and videos.
 

BMW surprises pro golfers with mirror cling invite

November 01, 2010

Automaker's creative approach sets it apart from the tournament crowd to promote brand to 'influencers'
 

MetLife rallies football fans

November 01, 2010

Insurance company connects with sports fans using in-venue hub and digital channels.
 

Huggies helps moms connect in new integrated 'Enjoy the Ride' CRM effort

October 01, 2010

Kimberly Clark hoped to provide moms the right information and offers at opportune times in her child's diapering journey by tracking behavioral data and responses across media channels and optimizing its messaging accordingly.
 

Kodak stages 'Printervention'

October 01, 2010

Kodak tapped Deutsch New York to help it create two DRTV and DRDTV spots for its Kodak ESP 3250 printer, that highlighted a common complaint among consumers regarding the high cost and often short life of print cartridges.
 

Dickies shows off its tough, irreverent side in '874 Versus'

October 01, 2010

A customer segmentation study told Dickies it needed to change its messaging. A new strategy was developed to emphasize its heritage as an American brand to help consumers better engage with Dickies.
 

Creative campaigns from DS Graphics, Sambazon, Webby Awards

August 23, 2010

Dimensional mailers from DS Graphics; Sambazon asks drinkers to Warrior-up; Tribal DDB helps Webby Awards triple its votes
 

Creative campaigns from Aflac, Motorola, Subway

August 10, 2010

Aflac uses social media for UGC; Motorola takes "action" with ES400; Subway gives consumers Wake-up Call
 
 

Creative campaigns from ESPN, Fox Soccer Channel, Captain Morgan

July 21, 2010

ESPN take the Masters on the road; Fox Soccer promotes World Cup with gaming; Captain Morgan turns 375-ish
 

Creative campaigns from Twentieth Century Fox, PCH, SheKnows.com

June 21, 2010

Rosetta group creative director Dean Skinner weighs in on campaigns from Twentieth Century Fox, PCH and SheKnows.com.
 

Creative campaigns from The Miami Heat, Dixie Bones, Zinio

June 07, 2010

Heat Fans show support for All-Star on WeWantWade.com; Dixie Bones celebrates restaurant openings with dimensional mail; Zinio's 5 for $5 Cinco de Mayo iPad campaign boosts subs.
 

Creative campaigns from Massage Envy, Sub-Zero and Hoveround

May 17, 2010

Massage Envy builds list and helps fund Cure; Sub-Zero and Wolf use social, consumer-generated content to build brand online; Hoveround builds leads using e-mail, Web.
 

Creative campaigns from UPS, SI, Bil-Jac

May 03, 2010

UPS highlights green shipping options; SI Swimsuit issue goes mobile; Bil-Jac dog food takes man's best friend social.
 

The Work: Steaz, Chilton Memorial, KCSM

April 19, 2010

Steaz reaches out through mom blogger, Chilton Memorial tries variable data, KCSM tunes up awareness with direct mail.
 

Creative solutions from Kotex, Ubisoft, Volkswagen

April 05, 2010

Damion Sammarco, creative director for Kirshenbaum, Bond, Senecal & Partners, reviews direct marketing initiatives from Kotex, Ubisoft and Volkswagen
 

Sir Speedy, Rosetta, VistaPrint creative

March 15, 2010

Sir Speedy and PIP use Vertis' technology for dimensional mailings; Rosetta uses augmented reality to make it snow; VistaPrint uses social media to promote sweepstakes
 

Creative campaigns from Virtual Premise, Follet Software, Century Novelty

March 01, 2010

Virtual Premise looks for a lead-gen lift, Follet Software offers a free trial, Century Novelty reworks pay-per-click.
 

Creative campaigns from Zpizza, American Airlines, Huggies

February 15, 2010

Zpizza promotes loyalty program, American Airlines reaches out to businesses and Huggies engages mom bloggers.
 

Creative solutions from Hargray, DMA and CollegeAmerica

February 01, 2010

Hargray uses direct mail for holiday campaign; DMA gets personal with show attendees; CollegeAmerica geotargets prospective students
 

Creative solutions from Backroads, Lego, Qdoba

January 18, 2010

Direct mail campaign from travel company Backroads, Lego's search effort with iCrossing, Qdoba uses mobile to drive loyalty
 

Creative solutions from Stanford Alpine Chalet, Pioneer, Karmaloop

, , January 04, 2010

Stanford Alpine Chalet uses e-mail to keep a full house; Pioneer Electronics sounds off on forums; Karmaloop adds video
 

Creative solutions from H&R Block, PRSA, Cole Haan

, December 14, 2009

From DMNews' special search issue, check out campaigns from H&R Block, the Public Relations Society of America and Cole Haan
 

Creative solutions from New England Lincoln Mercury Dealers, Camelback Resort, InStyler

November 09, 2009

Keith Loell, executive creative director at Draftfcb, on New England Lincoln Mercury Dealers' "Follow Me to Bliss" push, Camelback Mountain Resort's postcards and InStyler's affiliate marketing.
 

Creative solutions from Supershoes.com, Rubbermaid, Inkubook

October 26, 2009

Julie Petroski, VP, group creative director at Targetbase talks about the latest campaigns from Supershoes.com, Rubbermaid and Inkubook
 

FedEx drop boxes by BBDO NY

October 21, 2009

To further promote FedEx's NASCAR sponsorship and drum up excitement for the Chase for the Sprint Cup, BBDO placed voice-enabled devices in 700 FedEx dropboxes throughout the southeast US. The effort is a complement to a FedEx digital campaign that was already under way.
 

Vaseline "Prescribe the Nation" by Ogilvy

October 12, 2009

To promote the launch of its Vaseline Clinical Therapy skin cream, Unilever turned to Ogilvy for a viral campaign that would demonstrate the power of the product in a grassroots, hands-on way. In the year since the viral campaign "Prescribe the Nation" began in Kodiak, AK, over 3 million prescriptions have been given from customer to customer.
 

Creative solutions from Doritos, Club ABC Tours, Meg Whitman

October 12, 2009

Pete Barry, senior copywriter at Digitas Health, offers opinions on new campaigns from Doritos, Club ABC Tours and Meg Whitman
 

Showcasing creative solutions

September 28, 2009

L. Scott Neumann, SVP and executive creative director at Wunderman, weighs in on campaigns from Juicy Couture, All American Pet Brands and National Trust for Historic Preservation.
 

ANZ Bank 'gettingUthru' by Rapp New Zealand

September 23, 2009

Wayne Pick, ECD at Rapp New Zealand, explains how ANZ Bank attracted students with social media rather than monetary incentives.
 

Creative solutions from Rail Europe, LL Bean, Sprinkler Warehouse

September 14, 2009

Organic's group creative director Sacha Reeb discusses recent campaigns from Rail Europe, LL Bean and Sprinkler Warehouse
 

IBM Rational software - Mr. Fong by Ogilvy

September 09, 2009

IBM turned to Ogilvy for a campaign supporting its Rational software technology, which allows software developers to work on projects collaboratively while in different locations.
 

British Airways "Face-to-face" with Agency.com

September 01, 2009

With the help of Agency.com for digital promotion, British Airways recently launched its "Face-to-face" campaign, a contest that gives small business owners the chance to earn a flight anywhere in the world to take their business to the next level with in-person meetings.
 

Durex "That's my pleasure" by Saatchi & Saatchi Wellness

August 31, 2009

Durex turned to Saatchi & Saatchi Wellness for a campaign that launched this month, called "That's my Pleasure." Saatchi Wellness chief creative Helayne Spivak explains how the campaign evolved and who the Pleasurati are.
 

Creative solutions from RedStamp.com, Tourism Ireland

August 31, 2009

Sub Rosa chief creative Michael Ventura shares thoughts on RedStamp.com's social media campaign and Tourism Ireland's direct mail piece.
 

Royal Mail: Add a dimension by Proximity London

August 20, 2009

Royal Mail asked Proximity London to convince UK advertisers that direct mail is far from dead, and is an effective tool when used as part of an integrated campaign. Proximity creative director Duncan Gray explains the 3-D microsite campaign.
 

Sony Quantum Code by Euro RSCG Australia

August 18, 2009

To promote the release of Sony Pictures' James Bond film "Quantum of Solace" down under, Euro RSCG Australia capitalized on the simultaneous launch of QR codes throughout the country.
 

Creative solutions from TW Telecom, Bibby Financial, Monsanto

August 17, 2009

See what Nicholas Plat, ECD at Rapp, thinks of TW Telecom's integrated IT software campaign, Bibby Financial Services' Facebook campaign, and Mansato's "Cotton Community" social network
 

The Warehouse Limited by AIM Proximity

August 12, 2009

AIM Proximity CEO Darryn Melrose explains how for the second straight year, the agency sought to give guys a helping hand in impressing their girlfriend on Valentine's Day, while also increasing online engagement among males with New Zealand retail chain The Warehouse Limited's Web site.
 
 

Knoll Generation by Fathom

July 28, 2009

For the launch of its new Generation model chair, office furniture company Knoll looked to creative agency Fathom Communications for a Web site that conveyed the intra-office freedom of movement that the chair offers.
 

Creative campaigns from Cinnabon, The Room Place and Progress Energy

July 27, 2009

Hear what Will Payovich, director of creative services at Euro RSCG Chicago, thinks of recent campaigns from Cinnabon, furntiture store company The RoomPlace and Progress Energy.
 

Pourfect Dublin by Dialogue Ireland

July 22, 2009

In an effort to jumpstart tourism in a tough economy, Dublin Tourism tapped Dialogue Ireland to create a campaign that celebrates the 250th birthday of iconic Irish beer brand Guinness.
 

Kia Soul by David & Goliath

July 16, 2009

Kia turned to independent creative agency David & Goliath to extend the Kia Soul into the digital space. The current site brings the SUV online through video and interactive games.
 

Creative campaigns from Carolines on Broadway, Commonwealth Financial, Danner Shoe

, , July 13, 2009

Hear what Joel Tretin, group creative director at Ogilvy, thinks of digital CRM efforst from Carolines on Broadway, Commonwealth Financial Group and Danner Shoe Manufacturing Co.