Viral Video

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Silver

Doritos Viralocity

Agency: BBDO Canada, Proximity Canada
Client: Frito-Lay Canada

To champion Frito-Lay's brand, BBDO created a sweepstakes targeted to ages 13-to-24 year olds, where visitors were asked to name a flavor and craft a viral video. Frito-Lay's custom algorithm tracked each submission's digital footprint. The contest was marketed through a 45-second spot and YouTube homepage buy on Super Bowl Sunday. The campaign featured 8,056,621 total video views and 843,501 total unique visitors.

Creative Directors
Ian MacKellar, John Gagne

Associate Creative Director/Copywriters
Jon Webber, Adam Bailey, Andrew Hart

Bronze

Poo

Agency: Kitcatt Nohr Alexander Shaw
Client: WaterAid

WaterAid teamed up with Kitcatt Nohr Alexander Shaw to demonstrate the ill effects of a lack of sanitary toilets on developing countries. A video demonstrated what this problem would look like in the UK. The film drove viewers to a landing page asking them to sign a petition.

Art Director
Guy Patrick

Copywriter
Kate Flather

Finalists

Mr Knowitall
Agency: M&C Saatchi/Mark Sydney, Australia
Client: Samsung
ECD: Gavin McLeod

Balloons
Agency: Ogilvy Group Russia
Client: Procter & Gamble (brand - Gillette Venus
Embrace)
CCO: Carl Le Blond

Aquapark
Agency: Ogilvy Group Russia
Client: Procter & Gamble's (brand - Gillette Venus
Embrace)
CCO: Carl Le Blond

Where Should I Go
Agency: Proximity Prague
Client: FOD
CD: Pavel Stanekw

We Don't Just Open Nuts
Agency: OgilvyOne Spain
Client: ING Direct
ECD: Jesús Rasines

Uneasy Stocking Date
Agency: Ogilvy Group Russia
Client: Procter & Gamble (brand - Gillette Venus Embrace)
CCO: Carl Le Blond

The Proposal
Agency: OgilvyOne Beijing
Client: IBM
ECD: Doug Schiff

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