Viral Video

Share this content:


Doritos Viralocity

Agency: BBDO Canada, Proximity Canada
Client: Frito-Lay Canada

To champion Frito-Lay's brand, BBDO created a sweepstakes targeted to ages 13-to-24 year olds, where visitors were asked to name a flavor and craft a viral video. Frito-Lay's custom algorithm tracked each submission's digital footprint. The contest was marketed through a 45-second spot and YouTube homepage buy on Super Bowl Sunday. The campaign featured 8,056,621 total video views and 843,501 total unique visitors.

Creative Directors
Ian MacKellar, John Gagne

Associate Creative Director/Copywriters
Jon Webber, Adam Bailey, Andrew Hart



Agency: Kitcatt Nohr Alexander Shaw
Client: WaterAid

WaterAid teamed up with Kitcatt Nohr Alexander Shaw to demonstrate the ill effects of a lack of sanitary toilets on developing countries. A video demonstrated what this problem would look like in the UK. The film drove viewers to a landing page asking them to sign a petition.

Art Director
Guy Patrick

Kate Flather


Mr Knowitall
Agency: M&C Saatchi/Mark Sydney, Australia
Client: Samsung
ECD: Gavin McLeod

Agency: Ogilvy Group Russia
Client: Procter & Gamble (brand - Gillette Venus
CCO: Carl Le Blond

Agency: Ogilvy Group Russia
Client: Procter & Gamble's (brand - Gillette Venus
CCO: Carl Le Blond

Where Should I Go
Agency: Proximity Prague
Client: FOD
CD: Pavel Stanekw

We Don't Just Open Nuts
Agency: OgilvyOne Spain
Client: ING Direct
ECD: Jesús Rasines

Uneasy Stocking Date
Agency: Ogilvy Group Russia
Client: Procter & Gamble (brand - Gillette Venus Embrace)
CCO: Carl Le Blond

The Proposal
Agency: OgilvyOne Beijing
Client: IBM
ECD: Doug Schiff

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above