Caples Awards
The Direct Marketing Industry Mourns the Loss of Penny Vane
January 08, 2015Vane, who created Caples' Courageous Client award, was a passionate supporter of the industry for the entirety of her career.
Flush With Courage, Caples Award Winners Are Feted in New York
November 13, 2014Direct Marketing News honors the boldest, baddest, and most bountiful direct marketing campaigns in the world.
2014 Caples Awards - Irving Wunderman Award Winner: David Lubars
November 12, 2014The chief creative officer of BBDO Worldwide reveals how to find creativity.
2014 Caples Awards - Andi Emerson Award Winner: Brian Fetherstonhaugh
November 12, 2014The chairman and CEO of OgilvyOne Worldwide reveals what it takes to be a true marketing rock star.
2014 Caples Awards - Best in Show: Penny The Pirate
November 12, 2014OPSM and Saatchi & Saatchi Australia write a storybook ending to the dreaded eye screening process.
2014 Caples Awards - Courageous Client: Flush to Paradise
November 12, 2014A campaign for toilet-cleaning products from Henkel has left female shoppers flushed.
Boldly Go Where No Marketing Has Gone Before
August 05, 2014Call for entries for the 2014 Caples awards is now open. Be bold and enter your most courageous marketing campaigns.
Caples: All Guts, All Glory
December 01, 2013That feeling you get when you're in the presence of great creative—that's what Caples 2013 was all about.
Caples: Courage Inspires Creativity
January 01, 2013The 2012 Caples Courageous Summit & Reveal celebrated the most courageous direct marketing campaigns from across the globe.
Doing innovative work means constantly challenging yourself
December 01, 2012Ever since taking a commercial arts class in high school, Robert Rasmussen, this year's winner of Caples' Irving Wunderman Award, says he knew where he wanted to be.
Don Schultz on the evolution of marketing integration
December 01, 2012Marketing legend and Caples 35 Emerson Award winner Don E. Schultz confides that he finds little courageous about marketing today.
Digital technology that goes well beyond creativity
December 01, 2012Torrence Boone, Google top dog and Caples 35 honorary chair, wants to help you tell a story.
Meet Caples' 2012 Wunderman Award winner: Rob Rasmussen
November 14, 2012Integrated is where it's at, says Rob Rasmussen, winner of the 2012 Irving Wunderman Award, an honor presented annually at Caples.
Great expectations
November 01, 2012Every December for more years than I care to admit I've looked back at what happened in the industry and said, "Wow, that was an exciting year."
Creative Week: Bringing un-sexy back
May 09, 2012Creativity is cool, but you don't have to be "cool" to be creative. So say the really cool creatives at Creative Week.
Switzerland - Turkey direct: international adventures in advertising
March 20, 2012As a foreigner in Istanbul, you are always regarded as a tourist — and in a way, you can learn a lot about direct marketing, too.
OgilvyOne NY chief creative officer resigns
January 13, 2012Chief creative officer Mat Zucker resigned his position with OgilvyOne New York, a source at the agency said on Jan. 13.
Creativity + ingenuity = Caples
December 01, 2011At Caples, now a Direct Marketing News brand, results are secondary to the creative idea, and success is judged in terms of originality.
Wunderman's acceptance speech highlights Caples Awards
March 25, 2011The John Caples International Awards were held last night here in New York. Great work was displayed and accolades were handed out to the industry's brightest and best, but the highlight of night was Lester Wunderman receiving a standing ovation as he accepted the Andi Emerson Award.
BBDO New York - Starbucks Love Project
March 10, 2011Using Starbucks' size for good, BBDO brought 156 countries together at the exact same time to raise money and awareness to help fight AIDS in Africa.
A direct view from down under, pt. 2 of 2
March 09, 2011From Australia's track record in Cannes' direct category to many other international advertising and marketing shows, you'll more than likely find Australia sitting somewhere near the top, if not at the top of the final tally in the DM categories.
Aim Proximity - Yellow Chocolate
March 03, 2011For the generation who is growing up googling everything, the Yellow Pages is a big, antiquated book your folks used to find stuff. Aim Proximity's task was to keep the Yellow brand alive in the hearts and minds of this generation.
A refreshing look at creativity's future
March 01, 2011I had the privilege of sitting on the judging panel this week for the annual John Caples International Student Campaign of the Year Award, alongside representatives of sponsor Alloy Media & Marketing.
First day of Caples judging in the books
November 04, 2010One day, several bagels and more than 800 entries later, day one of Caples Awards judging is complete. Today's pass/fail round was smooth and efficient and plenty of work passed through to tomorrow's quantitative round.
Judging up next
October 20, 2010Now that the entry period is closed and all work is submitted, we at Direct Marketing News and creative leaders from around the globe can focus on judging, which happens November 4 and 5.
Seeking Inspiration
September 16, 2010"Don't forget you promised to write something for the Direct by design blog", Kevin at DMNews reminded me in full 'editor with a deadline approaching' tone of voice. So, here I am, faced with a blank white page of a word document with a cursor flashing, in search of inspiration.
Why do I always enter Caples? Because I rarely win.
August 26, 2010That's an odd statement. Why would you keep doing something over and over again with the same negative result? It does sounds a little akin to insanity, doesn't it?
Caples enters 33rd year with four new categories
July 26, 2010The 33rd annual John Caples International Awards, honoring the best in direct and interactive marketing around the world, is open for entries.
Caples entries now open
July 01, 2010So it's that time again. The John Caples International Awards dinner feels like it was just last week, but entries are open once again.
Caples Awards honor best in direct marketing
March 26, 2010The John Caples International Awards honored the very best in direct marketing on March 25 at Capitale in New York.
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