Caples Awards

Boldly Go Where No Marketing Has Gone Before

Boldly Go Where No Marketing Has Gone Before

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Call for entries for the 2014 Caples awards is now open. Be bold and enter your most courageous marketing campaigns.

Caples: All Guts, All Glory

Caples: All Guts, All Glory

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That feeling you get when you're in the presence of great creative—that's what Caples 2013 was all about.

Caples: Courage Inspires Creativity

Caples: Courage Inspires Creativity

The 2012 Caples Courageous Summit & Reveal celebrated the most courageous direct marketing campaigns from across the globe.

Don Schultz on the evolution of marketing integration

Don Schultz on the evolution of marketing integration

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Marketing legend and Caples 35 Emerson Award winner Don E. Schultz confides that he finds little courageous about marketing today.

Doing innovative work means constantly challenging yourself

Doing innovative work means constantly challenging yourself

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Ever since taking a commercial arts class in high school, Robert Rasmussen, this year's winner of Caples' Irving Wunderman Award, says he knew where he wanted to be.

Digital technology that goes well beyond creativity

Digital technology that goes well beyond creativity

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Torrence Boone, Google top dog and Caples 35 honorary chair, wants to help you tell a story.

Meet Caples' 2012 Wunderman Award winner: Rob Rasmussen

Meet Caples' 2012 Wunderman Award winner: Rob Rasmussen

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Integrated is where it's at, says Rob Rasmussen, winner of the 2012 Irving Wunderman Award, an honor presented annually at Caples.

Great expectations

Great expectations

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Every December for more years than I care to admit I've looked back at what happened in the industry and said, "Wow, that was an exciting year."

Creative Week: Bringing un-sexy back

Creative Week: Bringing un-sexy back

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Creativity is cool, but you don't have to be "cool" to be creative. So say the really cool creatives at Creative Week.

Switzerland - Turkey direct: international adventures in advertising

Switzerland - Turkey direct: international adventures in advertising

As a foreigner in Istanbul, you are always regarded as a tourist — and in a way, you can learn a lot about direct marketing, too.

OgilvyOne NY chief creative officer resigns

OgilvyOne NY chief creative officer resigns

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Chief creative officer Mat Zucker resigned his position with OgilvyOne New York, a source at the agency said on Jan. 13.

Creativity + ingenuity = Caples

Creativity + ingenuity = Caples

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At Caples, now a Direct Marketing News brand, results are secondary to the creative idea, and success is judged in terms of originality.

Wunderman's acceptance speech highlights Caples Awards

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The John Caples International Awards were held last night here in New York. Great work was displayed and accolades were handed out to the industry's brightest and best, but the highlight of night was Lester Wunderman receiving a standing ovation as he accepted the Andi Emerson Award.

BBDO New York - Starbucks Love Project

BBDO New York - Starbucks Love Project

Using Starbucks' size for good, BBDO brought 156 countries together at the exact same time to raise money and awareness to help fight AIDS in Africa.

A direct view from down under, pt. 2 of 2

A direct view from down under, pt. 2 of 2

From Australia's track record in Cannes' direct category to many other international advertising and marketing shows, you'll more than likely find Australia sitting somewhere near the top, if not at the top of the final tally in the DM categories.

Aim Proximity - Yellow Chocolate

Aim Proximity - Yellow Chocolate

For the generation who is growing up googling everything, the Yellow Pages is a big, antiquated book your folks used to find stuff. Aim Proximity's task was to keep the Yellow brand alive in the hearts and minds of this generation.

A refreshing look at creativity's future

A refreshing look at creativity's future

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I had the privilege of sitting on the judging panel this week for the annual John Caples International Student Campaign of the Year Award, alongside representatives of sponsor Alloy Media & Marketing.

First day of Caples judging in the books

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One day, several bagels and more than 800 entries later, day one of Caples Awards judging is complete. Today's pass/fail round was smooth and efficient and plenty of work passed through to tomorrow's quantitative round.

Judging up next

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Now that the entry period is closed and all work is submitted, we at Direct Marketing News and creative leaders from around the globe can focus on judging, which happens November 4 and 5.

Seeking Inspiration

Seeking Inspiration

"Don't forget you promised to write something for the Direct by design blog", Kevin at DMNews reminded me in full 'editor with a deadline approaching' tone of voice. So, here I am, faced with a blank white page of a word document with a cursor flashing, in search of inspiration.

Why do I always enter Caples? Because I rarely win.

Why do I always enter Caples? Because I rarely win.

That's an odd statement. Why would you keep doing something over and over again with the same negative result? It does sounds a little akin to insanity, doesn't it?

Caples enters 33rd year with four new categories

Caples enters 33rd year with four new categories

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The 33rd annual John Caples International Awards, honoring the best in direct and interactive marketing around the world, is open for entries.

Caples entries now open

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So it's that time again. The John Caples International Awards dinner feels like it was just last week, but entries are open once again.

Caples Awards honor best in direct marketing

Caples Awards honor best in direct marketing

The John Caples International Awards honored the very best in direct marketing on March 25 at Capitale in New York.

Caples in the air

Caples in the air

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It's that time of year again, and the Caples Awards are upon us. Tonight at Capitale the direct marketing industry celebrates the best work that our creative world has to offer. Winners will be announced on DMNews.com at the stroke of midnight tonight. A full list of placers can be found here.

FedEx drop boxes by BBDO NY

FedEx drop boxes by BBDO NY

To further promote FedEx's NASCAR sponsorship and drum up excitement for the Chase for the Sprint Cup, BBDO placed voice-enabled devices in 700 FedEx dropboxes throughout the southeast US. The effort is a complement to a FedEx digital campaign that was already under way.

I hear the past calling and I like it

I hear the past calling and I like it

I'm sure you've seen the Topps baseball card demo where you can hold the card up to a web cam and a 3D image of Ryan Howard appears before your eyes like Princess Leia beaming out of R2D2.

ANZ Bank 'gettingUthru' by Rapp New Zealand

ANZ Bank 'gettingUthru' by Rapp New Zealand

Wayne Pick, ECD at Rapp New Zealand, explains how ANZ Bank attracted students with social media rather than monetary incentives.

Caples judging

Caples judging

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Discerning experts and creative professionals from throughout the industry and around the globe will be gathering this November to judge the 32nd annual John Caples International Awards. The competition is legendary for having high standards when it comes to critiquing the execution and strategy behind submissions.

IBM Rational software - Mr. Fong by Ogilvy

IBM Rational software - Mr. Fong by Ogilvy

IBM turned to Ogilvy for a campaign supporting its Rational software technology, which allows software developers to work on projects collaboratively while in different locations.

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