The 2012 Caples Courageous Summit & Reveal celebrated the most courageous direct marketing campaigns from across the globe.
Marketing legend and Caples 35 Emerson Award winner Don E. Schultz confides that he finds little courageous about marketing today.
Ever since taking a commercial arts class in high school, Robert Rasmussen, this year's winner of Caples' Irving Wunderman Award, says he knew where he wanted to be.
Torrence Boone, Google top dog and Caples 35 honorary chair, wants to help you tell a story.
Integrated is where it's at, says Rob Rasmussen, winner of the 2012 Irving Wunderman Award, an honor presented annually at Caples.
Every December for more years than I care to admit I've looked back at what happened in the industry and said, "Wow, that was an exciting year."
Creativity is cool, but you don't have to be "cool" to be creative. So say the really cool creatives at Creative Week.
As a foreigner in Istanbul, you are always regarded as a tourist — and in a way, you can learn a lot about direct marketing, too.
Chief creative officer Mat Zucker resigned his position with OgilvyOne New York, a source at the agency said on Jan. 13.
At Caples, now a Direct Marketing News brand, results are secondary to the creative idea, and success is judged in terms of originality.
The John Caples International Awards were held last night here in New York. Great work was displayed and accolades were handed out to the industry's brightest and best, but the highlight of night was Lester Wunderman receiving a standing ovation as he accepted the Andi Emerson Award.
Using Starbucks' size for good, BBDO brought 156 countries together at the exact same time to raise money and awareness to help fight AIDS in Africa.
From Australia's track record in Cannes' direct category to many other international advertising and marketing shows, you'll more than likely find Australia sitting somewhere near the top, if not at the top of the final tally in the DM categories.
For the generation who is growing up googling everything, the Yellow Pages is a big, antiquated book your folks used to find stuff. Aim Proximity's task was to keep the Yellow brand alive in the hearts and minds of this generation.
I had the privilege of sitting on the judging panel this week for the annual John Caples International Student Campaign of the Year Award, alongside representatives of sponsor Alloy Media & Marketing.
One day, several bagels and more than 800 entries later, day one of Caples Awards judging is complete. Today's pass/fail round was smooth and efficient and plenty of work passed through to tomorrow's quantitative round.
Now that the entry period is closed and all work is submitted, we at Direct Marketing News and creative leaders from around the globe can focus on judging, which happens November 4 and 5.
"Don't forget you promised to write something for the Direct by design blog", Kevin at DMNews reminded me in full 'editor with a deadline approaching' tone of voice. So, here I am, faced with a blank white page of a word document with a cursor flashing, in search of inspiration.
That's an odd statement. Why would you keep doing something over and over again with the same negative result? It does sounds a little akin to insanity, doesn't it?
The 33rd annual John Caples International Awards, honoring the best in direct and interactive marketing around the world, is open for entries.
So it's that time again. The John Caples International Awards dinner feels like it was just last week, but entries are open once again.
The John Caples International Awards honored the very best in direct marketing on March 25 at Capitale in New York.
It's that time of year again, and the Caples Awards are upon us. Tonight at Capitale the direct marketing industry celebrates the best work that our creative world has to offer. Winners will be announced on DMNews.com at the stroke of midnight tonight. A full list of placers can be found here.
To further promote FedEx's NASCAR sponsorship and drum up excitement for the Chase for the Sprint Cup, BBDO placed voice-enabled devices in 700 FedEx dropboxes throughout the southeast US. The effort is a complement to a FedEx digital campaign that was already under way.
I'm sure you've seen the Topps baseball card demo where you can hold the card up to a web cam and a 3D image of Ryan Howard appears before your eyes like Princess Leia beaming out of R2D2.
Wayne Pick, ECD at Rapp New Zealand, explains how ANZ Bank attracted students with social media rather than monetary incentives.
Discerning experts and creative professionals from throughout the industry and around the globe will be gathering this November to judge the 32nd annual John Caples International Awards. The competition is legendary for having high standards when it comes to critiquing the execution and strategy behind submissions.
IBM turned to Ogilvy for a campaign supporting its Rational software technology, which allows software developers to work on projects collaboratively while in different locations.
With the help of Agency.com for digital promotion, British Airways recently launched its "Face-to-face" campaign, a contest that gives small business owners the chance to earn a flight anywhere in the world to take their business to the next level with in-person meetings.
Durex turned to Saatchi & Saatchi Wellness for a campaign that launched this month, called "That's my Pleasure." Saatchi Wellness chief creative Helayne Spivak explains how the campaign evolved and who the Pleasurati are.
Company of the week
Fairfield Marketing Group, Inc.
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.