Direct Marketing News honors the boldest, baddest, and most bountiful direct marketing campaigns in the world.
The chief creative officer of BBDO Worldwide reveals how to find creativity.
The chairman and CEO of OgilvyOne Worldwide reveals what it takes to be a true marketing rock star.
OPSM and Saatchi & Saatchi Australia write a storybook ending to the dreaded eye screening process.
A campaign for toilet-cleaning products from Henkel has left female shoppers flushed.
Call for entries for the 2014 Caples awards is now open. Be bold and enter your most courageous marketing campaigns.
That feeling you get when you're in the presence of great creative—that's what Caples 2013 was all about.
The 2012 Caples Courageous Summit & Reveal celebrated the most courageous direct marketing campaigns from across the globe.
Ever since taking a commercial arts class in high school, Robert Rasmussen, this year's winner of Caples' Irving Wunderman Award, says he knew where he wanted to be.
Marketing legend and Caples 35 Emerson Award winner Don E. Schultz confides that he finds little courageous about marketing today.
Torrence Boone, Google top dog and Caples 35 honorary chair, wants to help you tell a story.
Integrated is where it's at, says Rob Rasmussen, winner of the 2012 Irving Wunderman Award, an honor presented annually at Caples.
Every December for more years than I care to admit I've looked back at what happened in the industry and said, "Wow, that was an exciting year."
Creativity is cool, but you don't have to be "cool" to be creative. So say the really cool creatives at Creative Week.
As a foreigner in Istanbul, you are always regarded as a tourist — and in a way, you can learn a lot about direct marketing, too.
Chief creative officer Mat Zucker resigned his position with OgilvyOne New York, a source at the agency said on Jan. 13.
At Caples, now a Direct Marketing News brand, results are secondary to the creative idea, and success is judged in terms of originality.
The John Caples International Awards were held last night here in New York. Great work was displayed and accolades were handed out to the industry's brightest and best, but the highlight of night was Lester Wunderman receiving a standing ovation as he accepted the Andi Emerson Award.
Using Starbucks' size for good, BBDO brought 156 countries together at the exact same time to raise money and awareness to help fight AIDS in Africa.
From Australia's track record in Cannes' direct category to many other international advertising and marketing shows, you'll more than likely find Australia sitting somewhere near the top, if not at the top of the final tally in the DM categories.
For the generation who is growing up googling everything, the Yellow Pages is a big, antiquated book your folks used to find stuff. Aim Proximity's task was to keep the Yellow brand alive in the hearts and minds of this generation.
I had the privilege of sitting on the judging panel this week for the annual John Caples International Student Campaign of the Year Award, alongside representatives of sponsor Alloy Media & Marketing.
One day, several bagels and more than 800 entries later, day one of Caples Awards judging is complete. Today's pass/fail round was smooth and efficient and plenty of work passed through to tomorrow's quantitative round.
Now that the entry period is closed and all work is submitted, we at Direct Marketing News and creative leaders from around the globe can focus on judging, which happens November 4 and 5.
"Don't forget you promised to write something for the Direct by design blog", Kevin at DMNews reminded me in full 'editor with a deadline approaching' tone of voice. So, here I am, faced with a blank white page of a word document with a cursor flashing, in search of inspiration.
That's an odd statement. Why would you keep doing something over and over again with the same negative result? It does sounds a little akin to insanity, doesn't it?
The 33rd annual John Caples International Awards, honoring the best in direct and interactive marketing around the world, is open for entries.
So it's that time again. The John Caples International Awards dinner feels like it was just last week, but entries are open once again.
The John Caples International Awards honored the very best in direct marketing on March 25 at Capitale in New York.
It's that time of year again, and the Caples Awards are upon us. Tonight at Capitale the direct marketing industry celebrates the best work that our creative world has to offer. Winners will be announced on DMNews.com at the stroke of midnight tonight. A full list of placers can be found here.
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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...