Caples Awards
Zippy Shell Franchise Boxes Up Its Old Marketing Strategy
August 11, 2016The portable storage and moving franchise managed to grow its customer base through digital and radio.
EAT Club Devours Its Lead Follow-Up Time
August 05, 2016The office lunch delivery service relies on new technology to better connect its lead-capture and CRM systems.
Anderson Canyon Nails 200x ROI Through Direct Mail Video
July 21, 2016The architectural design firm generated a significant return on its investment by sending direct mail video players to a small pool of executives.
Omnichannel Marketing: The Perfect Fit for Indochino
July 14, 2016The made-to-measure menswear company connects the digital world with the offline world to give shoppers a customized experience.
Long Term Care Associates Gives Its Direct Mail Program a Digital Boost
July 13, 2016The extended-care insurance marketer implemented a solution to turn handwritten information into digital data and speed up its lead-distribution process.
Dormify Decks Out Its Email Marketing With Automation and Segmentation
July 08, 2016The home décor brand for young adults experienced a 92% increase in email revenue by introducing segmentation and enhancing its welcome series and shopping-cart-abandonment messages.
8 Social Targeting Lessons Marketers Can Learn From Heineken
July 07, 2016Heineken USA's media director shares the secrets to success he's learned over the years.
Lexus's Bracket Challenge Scores Engagement and Brand Favorability
June 20, 2016The luxury automotive brand experiences big wins by relying on content, data, and technology.
TestingMom.com Gets a Crash Course in Segmentation
June 17, 2016The online education platform increases open rates, delivery rates, and conversion by switching ESPs and experimenting with targeted emails.
Blue Cross Blue Shield RI on Introducing Email Segmentation to your Company
May 17, 2016Health insurance provider Blue Cross Blue Shield Rhode Island drove engagement, leads, and conversion through its segmented campaigns.
Harman Unwraps Retargeting for the Holidays
April 28, 2016The parent company of consumer electronics brand JBL relied on sequential messaging and retargeting techniques to guide people down the path to purchase.
Schlafly Taps Into Mobile Marketing
April 26, 2016The independent craft brewery debuts a new app and implements beacon technology to better engage customers and help them find its products.
Nestlé Purina Taps Into Behavioral Data to Create Personal Experiences
April 20, 2016The habits of consumers revealed how the pet care company could better engage animal lovers online.
Data Helps Raen Optics Focus on Its Customers
April 19, 2016The handmade eyewear company experiments with dynamic messaging to increase email signups, conversion rates, and average order value.
Lowe's Drills Into the Fast-Growing Wearables Market
April 19, 2016The retail home improvement chain reaches its customers through smartwatches and smartphones to meet shoppers' needs anytime and anywhere.
How WestJet Settled the Best-of-Breed Versus Marketing Suite Debate
April 13, 2016The Canadian airline revamps its strategy, tools, and team to deliver better customer insights.
Unique, In-Person Experiences Translate Into Social Media Success
April 05, 2016Marketers for Alamo Drafthouse Cinemas turn the love of the big screen into a massive social media following.
Personalization Makes the Customer Grow Fonder
April 05, 2016Singapore-based dating app Paktor uses profile and behavioral data combined with testing to guide its personalization efforts.
all Uses Surprising Customer Insight to Boost Engagement and Sales
March 23, 2016The laundry detergent brand partnered with The Peanuts Movie to launch a multichannel campaign designed to build brand engagement, increase positive sentiment, and drives sales. Here's why.
Teleflora Delivers Personal Shopping Experiences Through Email
March 22, 2016Tailored, targeted email helps the flower delivery company generate eight times more orders than its previous generic messages.
Goldfish Rides the Wave of Excitement for #SB50 Snacking
March 21, 2016The cheese crackers brand scored big before, during, and after Super Bowl Sunday with influencer marketing.
Analytics Innovation: Golfsmith
March 10, 2016The specialty golf retailer used data and analytics to better segment its customers and drive more targeted, cost-effective campaigns.
Content Marketing Innovation: Stein IAS
March 10, 2016Global B2B marketing agency Stein IAS wanted to find an easier way for marketers to compare their digital marketing aptitude to others and more thoroughly understand where they need to improve.
Email Marketing Innovation: Delta Air Lines
March 10, 2016Getting a new email program off the ground isn't easy, but Delta Air Lines took its SkyMiles frequent flier emails to new heights by using data to deliver segmented, relevant messages.
Omnichannel Marketing Innovation: American Eagle Outfitters
March 10, 2016Marketers for clothing retailer American Eagle Outfitters recognize that shoppers today are multidimensional, transient, and always-on.
Social Marketing Innovation: Volvo
March 10, 2016Marketers at Volvo decided do two things for its 2015 social marketing campaign for the Super Bowl.
ROC Drives Engagement and Sales Through a Social-Only Launch
March 09, 2016The new audio technology company entered the market with a viral video starring soccer star Cristiano Ronaldo.
Ricola Taps Into Genuine Customer Stories to Boost Sales
March 08, 2016Marketers for the cough drop maker say that millennials' passion for wellness is the remedy for the brand's storytelling challenges.
Playbill's Mobile App Delivers a Customer Engagement Command Performance
March 01, 2016The theater media company, known for its print show guides, launches a new mobile app to provide patrons with timely, contextually relevant content before, during, and after performances.
ICON Health and Fitness Uses Mobile to Ramp Up Sales
February 17, 2016Mobile has helped the fitness equipment manufacturer quadruple the customer product registration data it collects—data that it uses to garner cross-sales.
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Relive the 2017 Marketing Hall of Femme
