The portable storage and moving franchise managed to grow its customer base through digital and radio.
The office lunch delivery service relies on new technology to better connect its lead-capture and CRM systems.
The architectural design firm generated a significant return on its investment by sending direct mail video players to a small pool of executives.
The made-to-measure menswear company connects the digital world with the offline world to give shoppers a customized experience.
The extended-care insurance marketer implemented a solution to turn handwritten information into digital data and speed up its lead-distribution process.
The home décor brand for young adults experienced a 92% increase in email revenue by introducing segmentation and enhancing its welcome series and shopping-cart-abandonment messages.
Heineken USA's media director shares the secrets to success he's learned over the years.
The luxury automotive brand experiences big wins by relying on content, data, and technology.
The online education platform increases open rates, delivery rates, and conversion by switching ESPs and experimenting with targeted emails.
Health insurance provider Blue Cross Blue Shield Rhode Island drove engagement, leads, and conversion through its segmented campaigns.
The parent company of consumer electronics brand JBL relied on sequential messaging and retargeting techniques to guide people down the path to purchase.
The independent craft brewery debuts a new app and implements beacon technology to better engage customers and help them find its products.
The habits of consumers revealed how the pet care company could better engage animal lovers online.
The handmade eyewear company experiments with dynamic messaging to increase email signups, conversion rates, and average order value.
The retail home improvement chain reaches its customers through smartwatches and smartphones to meet shoppers' needs anytime and anywhere.
The Canadian airline revamps its strategy, tools, and team to deliver better customer insights.
Marketers for Alamo Drafthouse Cinemas turn the love of the big screen into a massive social media following.
Singapore-based dating app Paktor uses profile and behavioral data combined with testing to guide its personalization efforts.
The laundry detergent brand partnered with The Peanuts Movie to launch a multichannel campaign designed to build brand engagement, increase positive sentiment, and drives sales. Here's why.
Tailored, targeted email helps the flower delivery company generate eight times more orders than its previous generic messages.
The cheese crackers brand scored big before, during, and after Super Bowl Sunday with influencer marketing.
The specialty golf retailer used data and analytics to better segment its customers and drive more targeted, cost-effective campaigns.
Global B2B marketing agency Stein IAS wanted to find an easier way for marketers to compare their digital marketing aptitude to others and more thoroughly understand where they need to improve.
Getting a new email program off the ground isn't easy, but Delta Air Lines took its SkyMiles frequent flier emails to new heights by using data to deliver segmented, relevant messages.
Marketers for clothing retailer American Eagle Outfitters recognize that shoppers today are multidimensional, transient, and always-on.
Marketers at Volvo decided do two things for its 2015 social marketing campaign for the Super Bowl.
The new audio technology company entered the market with a viral video starring soccer star Cristiano Ronaldo.
Marketers for the cough drop maker say that millennials' passion for wellness is the remedy for the brand's storytelling challenges.
The theater media company, known for its print show guides, launches a new mobile app to provide patrons with timely, contextually relevant content before, during, and after performances.
Mobile has helped the fitness equipment manufacturer quadruple the customer product registration data it collects—data that it uses to garner cross-sales.
Company of the Week
Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.