Caples Awards
The Direct Marketing Industry Mourns the Loss of Penny Vane
January 08, 2015Vane, who created Caples' Courageous Client award, was a passionate supporter of the industry for the entirety of her career.
Flush With Courage, Caples Award Winners Are Feted in New York
November 13, 2014Direct Marketing News honors the boldest, baddest, and most bountiful direct marketing campaigns in the world.
2014 Caples Awards - Irving Wunderman Award Winner: David Lubars
November 12, 2014The chief creative officer of BBDO Worldwide reveals how to find creativity.
2014 Caples Awards - Andi Emerson Award Winner: Brian Fetherstonhaugh
November 12, 2014The chairman and CEO of OgilvyOne Worldwide reveals what it takes to be a true marketing rock star.
2014 Caples Awards - Andi Emerson Award Winner: Brian Fetherstonhaugh
November 12, 2014The chairman and CEO of OgilvyOne Worldwide reveals what it takes to be a true marketing rock star.
2014 Caples Awards - Best in Show: Penny The Pirate
November 12, 2014OPSM and Saatchi & Saatchi Australia write a storybook ending to the dreaded eye screening process.
2014 Caples Awards - Courageous Client: Flush to Paradise
November 12, 2014A campaign for toilet-cleaning products from Henkel has left female shoppers flushed.
Boldly Go Where No Marketing Has Gone Before
August 05, 2014Call for entries for the 2014 Caples awards is now open. Be bold and enter your most courageous marketing campaigns.
Caples: All Guts, All Glory
December 01, 2013That feeling you get when you're in the presence of great creative—that's what Caples 2013 was all about.
Capital One Makes Bank With Disruptive Marketing
November 15, 2013CMO Peter Horst shares his 5 keys to marketing that stands out shakes things up.
Q&A: Derek Fridman, Group Creative Director, Huge Atlanta
November 01, 2013Derek Fridman, group creative director at Huge in Atlanta, talks creativity and the kind of work that stops him in his tracks.
Caples: Courage Inspires Creativity
January 01, 2013The 2012 Caples Courageous Summit & Reveal celebrated the most courageous direct marketing campaigns from across the globe.
LiLo? Nah. Our Page Six: Get a load of the Caples creatives
December 12, 2012Cool people, creativity, a day of education—and cocktails to top it off. The Caples Summit & Reveal this year was a veritable who's who of creativity.
Don Schultz on the evolution of marketing integration
December 01, 2012Marketing legend and Caples 35 Emerson Award winner Don E. Schultz confides that he finds little courageous about marketing today.
Doing innovative work means constantly challenging yourself
December 01, 2012Ever since taking a commercial arts class in high school, Robert Rasmussen, this year's winner of Caples' Irving Wunderman Award, says he knew where he wanted to be.
Doing innovative work means constantly challenging yourself
December 01, 2012Ever since taking a commercial arts class in high school, Robert Rasmussen, this year's winner of Caples' Irving Wunderman Award, says he knew where he wanted to be.
Digital technology that goes well beyond creativity
December 01, 2012Torrence Boone, Google top dog and Caples 35 honorary chair, wants to help you tell a story.
Meet Caples' 2012 Wunderman Award winner: Rob Rasmussen
November 14, 2012Integrated is where it's at, says Rob Rasmussen, winner of the 2012 Irving Wunderman Award, an honor presented annually at Caples.
Meet Caples' 2012 Wunderman Award winner: Rob Rasmussen
November 14, 2012Integrated is where it's at, says Rob Rasmussen, winner of the 2012 Irving Wunderman Award, an honor presented annually at Caples.
Great Expectations
November 01, 2012Every December for more years than I care to admit I've looked back at what happened in the industry and said, "Wow, that was an exciting year."
Creative Week: Bringing un-sexy back
May 09, 2012Creativity is cool, but you don't have to be "cool" to be creative. So say the really cool creatives at Creative Week.
Switzerland - Turkey direct: international adventures in advertising
March 20, 2012As a foreigner in Istanbul, you are always regarded as a tourist — and in a way, you can learn a lot about direct marketing, too.
OgilvyOne NY chief creative officer resigns
January 13, 2012Chief creative officer Mat Zucker resigned his position with OgilvyOne New York, a source at the agency said on Jan. 13.
Creativity + ingenuity = Caples
December 01, 2011At Caples, now a Direct Marketing News brand, results are secondary to the creative idea, and success is judged in terms of originality.
Creativity + ingenuity = Caples
December 01, 2011At Caples, now a Direct Marketing News brand, results are secondary to the creative idea, and success is judged in terms of originality.
Wunderman's acceptance speech highlights Caples Awards
March 25, 2011The John Caples International Awards were held last night here in New York. Great work was displayed and accolades were handed out to the industry's brightest and best, but the highlight of night was Lester Wunderman receiving a standing ovation as he accepted the Andi Emerson Award.
BBDO New York - Starbucks Love Project
March 10, 2011Using Starbucks' size for good, BBDO brought 156 countries together at the exact same time to raise money and awareness to help fight AIDS in Africa.
A direct view from down under, pt. 2 of 2
March 09, 2011From Australia's track record in Cannes' direct category to many other international advertising and marketing shows, you'll more than likely find Australia sitting somewhere near the top, if not at the top of the final tally in the DM categories.
Aim Proximity - Yellow Chocolate
March 03, 2011For the generation who is growing up googling everything, the Yellow Pages is a big, antiquated book your folks used to find stuff. Aim Proximity's task was to keep the Yellow brand alive in the hearts and minds of this generation.
A refreshing look at creativity's future
March 01, 2011I had the privilege of sitting on the judging panel this week for the annual John Caples International Student Campaign of the Year Award, alongside representatives of sponsor Alloy Media & Marketing.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions. |
