Mobile Version / Subscribe / Back Issues / About Us / Contact Us / Advertise

 Caples Awards

OgilvyOne NY chief creative officer resigns

January 13, 2012

Chief creative officer Mat Zucker resigned his position with OgilvyOne New York, a source at the agency said on Jan. 13.
 

Creativity + ingenuity = Caples

December 01, 2011

At Caples, now a Direct Marketing News brand, results are secondary to the creative idea, and success is judged in terms of originality. More than 700 entrants were critiqued across 30 categories for their ingenuity, fearlessness and vision by creatives from as far away as Dubai, New Zealand, Brazil and Turkey. The Caples winners will be announced March 22 at a gala dinner at Capitale in New York City.
 

Wunderman's acceptance speech highlights Caples Awards

March 25, 2011

The John Caples International Awards were held last night here in New York. Great work was displayed and accolades were handed out to the industry's brightest and best, but the highlight of night was Lester Wunderman receiving a standing ovation as he accepted the Andi Emerson Award.
 

BBDO New York - Starbucks Love Project

March 10, 2011

Using Starbucks' size for good, BBDO brought 156 countries together at the exact same time to raise money and awareness to help fight AIDS in Africa.
 

A direct view from down under, pt. 2 of 2

Darren Martin, creative director, Rapp Sydney March 09, 2011

From Australia's track record in Cannes' direct category to many other international advertising and marketing shows, you'll more than likely find Australia sitting somewhere near the top, if not at the top of the final tally in the DM categories.
 

Aim Proximity - Yellow Chocolate

March 03, 2011

For the generation who is growing up googling everything, the Yellow Pages is a big, antiquated book your folks used to find stuff. Aim Proximity's task was to keep the Yellow brand alive in the hearts and minds of this generation.
 

A refreshing look at creativity's future

March 01, 2011

I had the privilege of sitting on the judging panel this week for the annual John Caples International Student Campaign of the Year Award, alongside representatives of sponsor Alloy Media & Marketing.
 

First day of Caples judging in the books

November 04, 2010

One day, several bagels and more than 800 entries later, day one of Caples Awards judging is complete. Today's pass/fail round was smooth and efficient and plenty of work passed through to tomorrow's quantitative round.
 

Judging up next

October 20, 2010

Now that the entry period is closed and all work is submitted, we at Direct Marketing News and creative leaders from around the globe can focus on judging, which happens November 4 and 5.
 

Seeking Inspiration

Duncan Gray, executive creative director, Proximity Worldwide Creative Leader September 16, 2010

"Don't forget you promised to write something for the Direct by design blog", Kevin at DMNews reminded me in full 'editor with a deadline approaching' tone of voice. So, here I am, faced with a blank white page of a word document with a cursor flashing, in search of inspiration.
 

Why do I always enter Caples? Because I rarely win.

Gary Scheiner, chief creative officer, Rosetta August 26, 2010

That's an odd statement. Why would you keep doing something over and over again with the same negative result? It does sounds a little akin to insanity, doesn't it?
 

Caples enters 33rd year with four new categories

July 26, 2010

The 33rd annual John Caples International Awards, honoring the best in direct and interactive marketing around the world, is open for entries.
 

Caples entries now open

July 01, 2010

So it's that time again. The John Caples International Awards dinner feels like it was just last week, but entries are open once again.
 

Caples Awards honor best in direct marketing

March 26, 2010

The John Caples International Awards honored the very best in direct marketing on March 25 at Capitale in New York.
 

Caples in the air

March 25, 2010

It's that time of year again, and the Caples Awards are upon us. Tonight at Capitale the direct marketing industry celebrates the best work that our creative world has to offer. Winners will be announced on DMNews.com at the stroke of midnight tonight. A full list of placers can be found here.
 

FedEx drop boxes by BBDO NY

October 21, 2009

To further promote FedEx's NASCAR sponsorship and drum up excitement for the Chase for the Sprint Cup, BBDO placed voice-enabled devices in 700 FedEx dropboxes throughout the southeast US. The effort is a complement to a FedEx digital campaign that was already under way.
 

I hear the past calling and I like it

Gary Scheiner, chief creative officer, Rosetta September 30, 2009

I'm sure you've seen the Topps baseball card demo where you can hold the card up to a web cam and a 3D image of Ryan Howard appears before your eyes like Princess Leia beaming out of R2D2.
 

ANZ Bank 'gettingUthru' by Rapp New Zealand

September 23, 2009

Wayne Pick, ECD at Rapp New Zealand, explains how ANZ Bank attracted students with social media rather than monetary incentives.
 

Caples judging

September 14, 2009

Discerning experts and creative professionals from throughout the industry and around the globe will be gathering this November to judge the 32nd annual John Caples International Awards. The competition is legendary for having high standards when it comes to critiquing the execution and strategy behind submissions.
 

IBM Rational software - Mr. Fong by Ogilvy

September 09, 2009

IBM turned to Ogilvy for a campaign supporting its Rational software technology, which allows software developers to work on projects collaboratively while in different locations.
 

British Airways "Face-to-face" with Agency.com

September 01, 2009

With the help of Agency.com for digital promotion, British Airways recently launched its "Face-to-face" campaign, a contest that gives small business owners the chance to earn a flight anywhere in the world to take their business to the next level with in-person meetings.
 

Durex "That's my pleasure" by Saatchi & Saatchi Wellness

August 31, 2009

Durex turned to Saatchi & Saatchi Wellness for a campaign that launched this month, called "That's my Pleasure." Saatchi Wellness chief creative Helayne Spivak explains how the campaign evolved and who the Pleasurati are.
 

People News from Levi's, TBWA LA, Catalyst:SF, Concept Farm, Incisive Media, Travel Ad Network

August 26, 2009

Levis taps Szulc as global CMO...Goldstein head of planning at TBWA LA...Arens joins Catalyst as partner...Concept Farm hires director, account management...Incisive taps Grehan as VP...Travel Ad Network promotes top execs Lawson, Silver
 

Royal Mail: Add a dimension by Proximity London

August 20, 2009

Royal Mail asked Proximity London to convince UK advertisers that direct mail is far from dead, and is an effective tool when used as part of an integrated campaign. Proximity creative director Duncan Gray explains the 3-D microsite campaign.
 

Sony Quantum Code by Euro RSCG Australia

August 18, 2009

To promote the release of Sony Pictures' James Bond film "Quantum of Solace" down under, Euro RSCG Australia capitalized on the simultaneous launch of QR codes throughout the country.
 

The Warehouse Limited by AIM Proximity

August 12, 2009

AIM Proximity CEO Darryn Melrose explains how for the second straight year, the agency sought to give guys a helping hand in impressing their girlfriend on Valentine's Day, while also increasing online engagement among males with New Zealand retail chain The Warehouse Limited's Web site.
 
 

Knoll Generation by Fathom

July 28, 2009

For the launch of its new Generation model chair, office furniture company Knoll looked to creative agency Fathom Communications for a Web site that conveyed the intra-office freedom of movement that the chair offers.
 

What makes it a Caples?

July 27, 2009

Uncommon yet compelling copy, arresting imagery and unique customer insights can elevate everyday marketing campaigns to work worth noticing.
 

Pourfect Dublin by Dialogue Ireland

July 22, 2009

In an effort to jumpstart tourism in a tough economy, Dublin Tourism tapped Dialogue Ireland to create a campaign that celebrates the 250th birthday of iconic Irish beer brand Guinness.