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Comedy Central's Marketing Strategy Is No Joke
The Beauty of Building a Global Brand With Local Relevance
A breakdown of DMA vs. Brohl
Observers pooh-pooh Alibaba's chances to challenge Amazon and eBay, but the boss of China's e-commerce giant vows rapid U.S. expansion following his IPO.
The definition of dynamic email content is changing—what marketers need to know.
Engaging an audience that takes humor seriously requires an approach that's at the same time quick-witted and pervasive.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.