Royal Mail: Add a dimension by Proximity London
Click to view 3-D video
Proximity sent 3-D glasses to 3,000 of the UK's top advertisers, issuing a challenge to each recipient to add another dimension to their integrated campaigns. Each mail piece contained a personalized URL.
“The Web site greeted them by name and introduced a beautiful 3-D film to dramatize the concept of two coming
The campaign had a 46% click through rate and 16% of recipients completed registration for follow-up by the Royal Mail sales team.