Retention/Loyalty

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O2 Stare Out / Single consumer

Agency: Archibald Ingall Stretton
Client: O2

Perhaps no sport better captures England's “Never Surrender” attitude quite like the brutal game of rugby. O2 wanted to embrace this attitude while pro­moting its sponsorship of England's rugby team during the Rugby World Cup while also driving brand recognition. A game was created where challengers would pit their game faces against England's best rugby stars: Josh Lewsey, Mike Tindall or Tom Rees. Existing O2 customers who had used O2's mobile Internet to interact with rugby content, Rugby Football Union members and England Rugby Supporters Club members were invited to the “O2 Stare Out.” The online staring contest was the world's first commercial Web camera-based gaming experience. Authenticity was the key of this campaign as competitors sometimes stared down their online counterparts for more than five minutes.

Creative Director
Matt Morley-Brown

Creative Technologist
Geoff Gower

Copywriter
Kristian Foy

Head of Design
Jon Biggs

Flash Developer
Mark Griffin
Finalists

Finalists

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Agency
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Client
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Creative Director
Justin Landon

Copywriter
Katja Behnke

Art Director
Andrea Schlaffer

Illustrator
Kay Tennemann


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Agency
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Client
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Creative Director
Nuno Duarte

Copywriter
Sergio Cruz

Web Designer
Talita Romao

Flash Developer
Rodrigo Silva


Giving to receive
Agency
Rapp Germany

Client
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Art Director
Katja Boehm

Copywriter
Friedrich Kuepper


Goodbye 007
Agency
Rapp New Zealand

Client
Sky TV

Executive Creative Director/Art Director
Wayne Pick

Head of Copy
Kim Pick

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