Retention/Loyalty

Share this content:

SILVER

O2 Stare Out / Single consumer

Agency: Archibald Ingall Stretton
Client: O2

Perhaps no sport better captures England's “Never Surrender” attitude quite like the brutal game of rugby. O2 wanted to embrace this attitude while pro­moting its sponsorship of England's rugby team during the Rugby World Cup while also driving brand recognition. A game was created where challengers would pit their game faces against England's best rugby stars: Josh Lewsey, Mike Tindall or Tom Rees. Existing O2 customers who had used O2's mobile Internet to interact with rugby content, Rugby Football Union members and England Rugby Supporters Club members were invited to the “O2 Stare Out.” The online staring contest was the world's first commercial Web camera-based gaming experience. Authenticity was the key of this campaign as competitors sometimes stared down their online counterparts for more than five minutes.

Creative Director
Matt Morley-Brown

Creative Technologist
Geoff Gower

Copywriter
Kristian Foy

Head of Design
Jon Biggs

Flash Developer
Mark Griffin
Finalists

Finalists

Nike+Miles
Agency
DDB Germany, Hamburg

Client
Nike

Creative Director
Justin Landon

Copywriter
Katja Behnke

Art Director
Andrea Schlaffer

Illustrator
Kay Tennemann


Family Album
Agency
Proximity Portugal

Client
Mercedes-Benz Portugal

Creative Director
Nuno Duarte

Copywriter
Sergio Cruz

Web Designer
Talita Romao

Flash Developer
Rodrigo Silva


Giving to receive
Agency
Rapp Germany

Client
Vodafone D2 GmbH

Art Director
Katja Boehm

Copywriter
Friedrich Kuepper


Goodbye 007
Agency
Rapp New Zealand

Client
Sky TV

Executive Creative Director/Art Director
Wayne Pick

Head of Copy
Kim Pick

close

Next Article in Caples Awards

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here