Prostaben - Snow / Pee Happy by Young & Rubicam, Prague
Title/Headline: Snow / Pee Happy
Target Audience: Men who have problems with urinating, with or without diagnosis, but with knowledge that there is something wrong with them.
Client Company: Prostaben
Marketing Problem: The problem is in the men's reluctance and fear to admit that they have a health problem, to share it with someone and to seek professional help. Marketing aim is to inform these men about the opportunity to help themselves.
Target Audience: Men who have problems with urinating, with or without diagnosis, but with a knowledge that there is something wrong with them.
Objective: To present the product benefits by a witty and spontaneous way.
Solution: Trying to steer the image away from the toilet, and remind those in need of Prostaben of comfort and ease, so drawing on snow while relieving yourself was the best way we found to reach those and get the message across in a joyful manner.