Multichannel, multimedia, multidimensional, multidisciplined.

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Multichannel, multimedia, multidimensional, multidisciplined.
Multichannel, multimedia, multidimensional, multidisciplined.

Clearly this year's group of finalists and winners has shown their ability to be multitalented. With so many changes in our industry, the economy and the world, everyone is being asked to do more with less in more disciplines. Plus we needed to figure out how to become social.

We were not let down this year. Your creative solutions to tough marketing problems are some of the most innovative we've ever seen. During the judging, you could hear “wow,” “how'd they do that” and “what a great idea” commentary throughout the process.

However, that does not mean winning a Caples Award this year was easy. To win, each entry went through a rigorous review by 12 of the world's top creative minds. This esteemed group had to decide that it was not just great, but superb.

Every finalist deserves a pat on the back. To get this far is a credit to you and your creative abilities.

Congratulations to the winners. There is no greater honor in direct marketing than winning a Caples Award.

Patrick Fultz
John Caples International Awards

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

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Relive the 2017 Marketing Hall of Femme

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