Irving Wunderman Award - Jeff Benjamin, Crispin Porter & Bogusky
Jeff Benjamin is best known as the mind behind Burger King's “Subservient Chicken” and “Whopper Sacrifice” campaigns, as well as Method's “Come Clean” idea, all undertaken while at Crispin Porter & Bogusky, where he leads the interactive teams. Although any creative professional would agree that no campaign can start out as a viral enterprise, Benjamin's work has a knack for spreading like wildfire and redefining notions of engagement.
“If your work goes viral and gets shared, it's a badge, a compliment and it means you really connected with someone's passions,” said Mat Zucker, CCO at OgilvyOne Worldwide New York and a Caples executive board member. “It's great for clients because it demonstrates the power of unpaid media, and word-of-mouth is perhaps the highest compliment for any creative director.”Before joining CP&B in 2003, Benjamin headed interactive for major clients at Goodby, Silverstein & Partners. “The work he's helped invent is at the center of what everyone wants to be doing,” Zucker said. “He's reset the bar for digital, direct and general advertising.”