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Bronze

Composing Your Life

Agency: Proximity
Client: Audi

Audi wanted to update its database without simply asking customers to fill out a form. To heighten engagement, members of the database who had given their e-mail received a message on their birthday saying they could visit the website to see their personal information transformed into variables, with each one forming a note in a musical sequence that became a downloadable song.

Executive Creative Director
Eva Santos

Art Director
Rodrigo Chaparreiro


Finalists

Routeplanner Email
Agency: Elvis Communications
Client: Virgin Trains
CD: Ben Clapp

Can One Word Sell a Car
Agency: M&C Saatchi/Mark
Client: Ford Mondeo
Embrace)
ECD: Gavin McLeod

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Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

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