Direct Mail Flat, 10,001-100,000 pieces; 100,000+ pieces

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BRONZE

Pass the parcel/Single nonprofit

Agency: Clemenger BBDO Proximity, Melbourne
Client: Oz Child

Oz Child Unite was a new program offering small to medium-sized businesses in Australia the opportunity to assist children in need and be invited to various networking functions. To get people to attend the group's first function, agency Clemenger BBDO Proximity created a direct mail campaign called Pass the Parcel that translated Oz Child Unite's networking strategy for the mail. This helped explain the organization's program while also making the most of its limited database of contacts.

Executive Creative Director
Tan Gout Nee

Senior Copywriter
Mark Welch

Senior Art Director
James Liddell

Production Director
Sharon Adams

Designer
Sam Tsui, Aldo De Pace

Account Manager
Sarah Tindale

New Buisness Director
Amy Phillips

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Direct Mail Flat, 100,001+ pieces

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